Opportunities in the Eastern Europe Wine Sector

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Eastern Europe had a value share of 9.5% in the global wine sector in 2018, representing the second smallest regional market after Middle East & Africa. The region is expected to register a value CAGR of 2.6% over the forecast period (2018-2023). Growth in the region will be driven by the rising disposable income and increasing consumption of premium wine among the young adult population. Eastern Europe registered per capita consumption of wine in 2018 at 10.9 liters, just behind Western Europe (35.6 liters). The region held the second-highest per capita expenditure of US$115.5 in 2018, after Western Europe at US$384.1. Among the high potential countries, Russia accounted for the largest value share of 33.5% in the Eastern Europe wine sector in 2018. Meanwhile, Poland is forecast to the register the fastest value and volume growth at 8.2% and 4.2%, respectively, during 2018-2023. Eastern Europe wine sector was fragmented with the top five companies accounting for a volume share of 18.7% in 2018. Hypermarkets & supermarkets was the leading channel of distribution for wine in Eastern Europe, with a volume share of 43.7% in 2018, followed by food & drinks specialists with 21.3% in the same year.

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe wine sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe wine sector, analyzing data from 12 countries in the region. It includes analysis on the following –

– Market overview: Includes sector size, market size, and growth analysis by categories.

– Change in consumption: Provides a shift in the consumption of wine by categories across different countries in the Eastern Europe region.

– High potential countries: Provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

– Company Analysis: Provides an overview of leading companies in the Eastern Europe region, besides analyzing the growth of private labels in the region.

– Key distribution channels: Provides analysis on the leading distribution channels in the Eastern Europe Wine sector in 2018. It covers on trade and four off trade distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, and others which includes cash & carries and warehouse clubs, and other retailers.

– Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure type and primary outer types based on the volume sales (by pack units) of wine.

Reasons to Buy

– Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

– The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.

– The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.

– To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Slaviansky Rpk Zao
Bacardi Limited
Ironstone Vineyards
Inkerman Fine Vintage Wine Llc
Víno Matyšák
Groupe Grands Chais De France
Carl Reh Winery
Prahova Valley Winery
Bohemia Sekt
Louis Latour Winery

Table of Contents

Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

Market size in context – Eastern Europe compared to other regions

Growth analysis by region

Growth analysis by country

Growth Analysis by category

3. Identifying high potential countries in Eastern Europe

Identifying high potential countries – Methodology

High potential countries in Eastern Europe

Identifying high potential countries – Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Eastern Europe)

High potential countries in Eastern Europe – Overview

Growth contribution Analysis by Country

Share of wine compared to other alcoholic beverages sectors

Change in consumption levels by country and category

Per capita consumption and expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)

Poland

Czech Republic

Slovakia

Bulgaria

6. Success Stories

7. Company and Brand Analysis

Leading companies in Eastern Europe wine sector

Company and brand Share analysis

Top companies in Eastern Europe wine sector

Top brands in Eastern Europe wine sector

Private Label penetration in the wine sector

8. Key Distribution Channels

Leading distribution channels by countries

Leading distribution channels by category

9. Key Packaging Formats

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

10. Challenges and Future Outlook

Key challenges

Future outlook

11. Appendix

Table

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2018-2023

Identifying high potential countries – Risk, reward and opportunity analysis

High potential countries in Eastern Europe – Overview

Value share of wine sector as a proportion of overall alcoholic beverages by country

Change in consumption by market within Wine (value terms), 2018-2023

Poland wine – Overview, % value share by market, 2018

Czech Republic wine – Overview % value share by market, 2018

Slovakia wine – Overview % value share by market, 2018

Bulgaria wine – Overview % value share by market, 2018

Company and brand share analysis

Private label penetration in the wine sector

Leading distribution channels in the Eastern Europe region by countries, 2018

Leading distribution channels in the Eastern Europe region by markets, 2018

Figures

List of Figures

Annual value growth analysis by region (2018-2023)

Annual volume growth analysis by region (2018-2023)

Value and volume growth analysis by country (2018-2023)

Value and volume growth analysis by category (2018-2023)

Country level contribution to the growth by markets in the Eastern Europe region, 2018-2023

Per capita consumption and expenditure in Eastern Europe, 2018

Poland wine – Demographic Analysis

Czech Republic wine – Demographic Analysis

Slovakia wine – Demographic Analysis

Bulgaria wine – Demographic Analysis

Leading companies in Eastern Europe wine sector

Top companies in Eastern Europe wine

Top brands in Eastern Europe wine

Key pack material volume (units) share, 2018

Unit volume growth by pack material (2013-2023)

Key pack type volume (units) share, 2018

Unit volume growth by pack type (2013-2023)

Key closure type volume (units) share, 2018

Unit volume growth by closure (2013-2023)

Key primary outer type by volume (units) share, 2018

Unit volume growth by primary outer type (2013-2023)

Frequently asked questions

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