Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption
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At a regional level, the market has been expanding at a fast pace over the last several years, mainly supported by improvements in average GDP per capita levels in most markets and the availability of affordable service offerings, such as prepaid DTH/satellite connections, which have helped to improve service among groups of the population previously excluded. However, relatively low service penetration levels suggest that there is still substantial room for growth.
Scope
Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption', a Telecom Insider by Pyramid Research, provides an executive-level overview of the pay-TV market in Latin America, with forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the pay-TV services market, analyzing key trends on service adoption, and the main drivers and challenges for pay-TV services to grow in the market, mainly focusing on the impact of competitive, regulatory, demand and technology forces.
It provides in-depth analysis of the following:
– Market size and forecast; a look at the total market size and forecast for pay-TV services in Latin America, with an overview analysis on selected countries.
– Drivers and Challenges; an overview on the key drivers and challenges impacting the pay-TV market in Latin America under regulatory, competitive, demand and technology perspectives;
– Case studies; this section details the business model and strategy of three pay-TV service providers in Latin America to succeed in this market;
– Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for cable operators, pay-TV service providers, and regulators.
Reasons to Buy
This Insider Report provides a comprehensive examination of the pay-TV service providers’ business models in Latin America to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
This Insider Report provides a five-year forecast of the pay-TV market in Latin America, developed using Pyramid Research’s rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
Three case studies illustrate the findings of the report, providing insight into particular situations in the pay-TV market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
The report discusses concrete opportunities in the pay-TV market, providing a number of actionable recommendations for cable operators, pay-TV service providers, and regulators.
Movistar
America Movil
Claro Video
Movistar play
Millicom
Tigo
DIRECTV
Izzi
SKY Mexico
SKY Brazil
Televisa.
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