PepsiCo – Digital Transformation Strategies Overview

PepsiCo, Inc. (PepsiCo) has been focusing on using artificial intelligence, big data, analytics, and drones to digitally transform its operations. The annual ICT spending of PepsiCo was estimated at $2 billion for 2022. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. PepsiCo is a multinational company that makes, markets, distributes, and sells a wide variety of food and beverages. The company’s products include a range of beverages, including soft drinks, still drinks, packaged water, sports and energy drinks, juice and nectars, fountain syrups, and food products like potato chips, cereals, oatmeal, rice, pasta, etc. The company owns several renowned brands like Pepsi, Pepsi Max, Mountain Dew, Diet Pepsi, 7-Up, Tropicana, Aquafina, Mirinda, Gatorade, Tostitos, Lays, Quaker, Fritos, Doritos, etc.

Total ICT Spending 2022 $2 billion
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service desk
ICT Spend by Channel Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others
Technology Theme Focus Artificial intelligence, big data, analytics, cloud, and drones.

The PepsiCo Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, accelerator programs & innovation hubs, technology partnerships, technology introductions, and ICT spending among others.

Digital Transformation Strategies

PepsiCo has begun using artificial intelligence (AI)-driven tools to get a grasp of people’s food and beverages preferences and understand the reasons behind their preferences. The tools analyze large quantities of data related to food and beverages online such as menu items, social posts, recipe interactions, social conversations on food & beverages etc. and provides insights that allow PepsiCo to understand the latest trends in the F&B space. PepsiCo has been drawing on these insights to develop innovative food and beverage products that resonate well with consumers.

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PepsiCo Technology Theme Focus

PepsiCo is utilizing a number of emerging technologies including artificial intelligence, big data, analytics, cloud, and drones among others to enhance its operational and service capabilities.

PepsiCo Technology Focus

PepsiCo Technology Focus

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PepsiCo Technology Initiatives

PepsiCo has been involved in several strategic technology partnerships and collaborations, and technology developments and roll outs, over the last few years. For instance, the company signed a partnership agreement with Microsoft to use the Microsoft Azure Machine Learning tool for predicting product demand at retail stores across the U.S. In a pilot project, PepsiCo’s data scientists utilized the tool to create daily lists of priorities for field associates for each store in their territory. The lists enabled the field associates to predict the snacks which each store had to stock to fulfil shoppers’ demands.

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PepsiCo ICT Spend by Function

  • Data center
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

PepsiCo ICT Spend by Function, 2022

PepsiCo ICT Spend by Function, 2022

For more insights on ICT spending by function, download a free report sample

PepsiCo ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

PepsiCo ICT Spend by Channel, 2022

PepsiCo ICT Spend by Channel, 2022

For more insights on ICT spending by channel, download a free report sample

PepsiCo External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud Iaas)
  • ICT services
  • Consulting
  • Network and communications
  • Others

PepsiCo External ICT Spend by Segment, 2022

PepsiCo External ICT Spend by Segment, 2022

For more insights on external ICT spending by segment, download a free report sample


This report provides:

  • Insight into Pepsico’s technology activities.
  • Insights of its accelerator programs, and innovation hubs.
  • Overview of technology initiatives covering partnerships, and technology introductions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into Pepsico’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships.

Key Players

Dassault Systèmes

Table of Contents

  • Overview
  • – Brief information about the company, its business divisions, and its financials
  • Digital Transformation Strategy
  • – A summary of key digital strategies/implementation efforts of the company
  • Accelerators, Incubators, and Other Innovation Programs
  • – Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
  • Technology Focus
  • – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
  • Technology Initiatives
  • – Discussion about all the technology introductions & partnerships the company has entered
  • Partnership and Investment Network Map
  • – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
  • ICT Budget and Contracts
  • – The company’s ICT budget segregated into hardware, software, and managed IT services
  • Key Executives
  • – Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

Frequently Asked Questions

The annual ICT spending of PepsiCo was estimated at $2 billion in 2022.

Data center was the largest ICT spending category by function for PepsiCo in 2022.

Internal development and maintenance was the leading ICT spending category by channel for PepsiCo in 2022.

Software (including cloud SaaS) was the leading external ICT spending category by segment for PepsiCo in 2022.

The key technological theme in focus for PepsiCo are artificial intelligence, big data, analytics, cloud, and drones.


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