Personal care Electricals in the UK – 2018

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Personal care Electricals in the UK – 2018", report forms part of GlobalData's Home Retail Series series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for this category. The report analyses the market, the major players, the main trends, and consumer attitudes.

Personal care electricals is the fastest growing sub-sector within the electricals market with sales forecast to grow by 16.9% over the next five years compared to 7.6% for the overall UK electricals market.

Scope

– Personal care electricals is the fastest growing sub-sector within the electricals market with sales forecast to grow by 16.9% over the next five years compared to 7.6% for the overall UK electricals market.

– Boots has seen its market share eroded by the rise of online pureplays such as Amazon, as well as premium health & beauty retailers, such as Space NK and Feelunique.

– More consumers are buying into personal care electricals with 51.0% of shoppers surveyed stating that they had bought at least one of these items in the past 12 months, compared to 44.3% in 2016.

Reasons to Buy

– Use our in-depth consumer insight to learn which areas within personal care electricals have the greatest growth potential to ensure that product offerings are catering to the needs of consumers.

– Understand what drives consumers to use a retailer for their purchases, such as price, range and quality of personal care electricals as well as the key drivers in replacing these products, in order to maximise sales potential.

– Use our in-depth analysis of the leading retailers for the perosnal care electricals in order to understand how to appeal shoppers and maximise market share.

Boots
Amazon
Space NK
Feelunique
Keith Haring
Clarisonic
BaByliss
John Lewis
GHD
Dyson
Sainsbury's
Debenhams
Argos
Superdrug
Wilko
Shop Direct
Very
Littlewoods
Savers
Lookfantastic
Philips
Braun
Neutrogena
FOREO
ASDA
Panasonic
Tesco Direct
Olay
NuFACE
Tria
ASOS
B&M
TK Maxx
Aldi
Remington
Wahl
Revlon
SmoothSkin
Bliss
Silk'n Slide
Magnitone
JML
Toni & Guy
Bosch
TRESemme
Nicky Clarke
Vidal Sassoon
John Frieda
Oral B
Colgate
Waterpik
MolarClean
Glamoriser
Sonic Chic
Lee Stafford
Clinique
Homedics
Lumie Clear
Rio

Table of Contents

Table of Contents

OVERALL VIEW

Overall summary

The market

The retailers

The consumer

SECTION 1 – ISSUES & STRATEGIES

Key issues and retailer strategies for success

SECTION 2 – THE MARKET

Market size and growth – total market

Market size and growth – hair removal

Market size and growth – electric toothbrushes

Market size and growth – hairstylers

Market size and growth – beauty tools

Market size and growth – hairdryers

Category growth and size: 2018-20

Online sales penetration

Channels of distribution

SECTION 3 – THE RETAILERS

Retailer shares

Key comparatives

Retailer profiles

Alliance Boots

Amazon

Argos

Superdrug

John Lewis

Tesco

Wilko

Space NK

Feelunique

SECTION 4 – THE CONSUMER

Headlines

Who

Why

Where

Background

SECTION 5 – FURTHER DETAILS

Methodology

Market sizing

Appendix

Table

List of Tables

Category size for 2018 & total growth for 2018-20

Channels of distribution, 2018 & 2023

Table of key comparisons (Alliance Boots, Amazon, Argos, Tesco, John Lewis, Superdrug & Wilko), FY 2017

Penetration by product (hair removal, electric toothbrushes, hairdryers, hairstyling, & beauty tools), 2018

Average spend by product subcategory (hair removal, electric toothbrushes, hairdryers, hairstyling, & beauty tools), 2018

Purchase motivations (by reason and by subcategory), 2018

Detailed replacement cycle by product (hair removal, electric toothbrushes, hairdryers, hairstyling, & beauty tools), 2018

Channel usage (when researching), 2018

Channel usage (when purchasing), 2018

Retailer usage by subcategory (hair removal, electric toothbrushes, hairdryers, hairstyling, & beauty tools), 2018

Retailer usage by segment, overall personal care electricals, by demographic, 2018

Drivers of retailer usage: by retailer, overall personal care electricals, 2018

Conversion rates – top 10 personal care electricals retailers, 2018

Things retailers should improve on: by retailer, overall personal care electricals, 2018

Brand conversion – hair removal, 2018

Brand conversion – hairdryers, 2018

Brand conversion – electric toothbrushes, 2018

Brand conversion – hairstyling, 2018

Brand conversion – beauty tools, 2018

Figures

List of Figures

Personal care electricals market size, 2017-2023

Personal care electricals y-o-y growth rates (including inflation/volume rates), 2017-2023

Hair removal market size, 2017-2023

Hair removal y-o-y growth rates, 2017-2023

Electric toothbrushes market size, 2017-2023

Electric toothbrushes y-o-y growth rates, 2017-2023

Hairstylers market size, 2017-2023

Hairstylers y-o-y growth rates, 2017-2023

Beauty tools market size, 2017-2023

Beauty tools y-o-y growth rates, 2017-2023

Hairdryers market size, 2017-2023

Hairdryers y-o-y growth rates, 2017-2023

Category growth and size: 2018-20

Personal care electricals online market size and online penetration, 2017-2023

Personal care electricals online & offline growth rates, 2017-2023

Online penetration by subcategory, 2018

Online growth rate by subcategory, 2018 vs. 2017

Channels of distribution: retailer type distribution, 2018 & 2023

Personal care electricals: top 10 market shares, 2018

Personal care electricals: top 10 market shares ppt change, 2018 vs. 2017

Boots' personal care electricals market share, 2016-18

Boots' personal care electricals retailer demographics, 2018

Boots' personal care electricals customer share by subcategory, 2018

Amazon's personal care electricals market share, 2016-18

Amazon's personal care electricals retailer demographics, 2018

Amazon's personal care electricals customer share by subcategory, 2018

Argos' personal care electricals market share, 2016-18

Argos' personal care electricals retailer demographics, 2018

Argos' personal care electricals customer share by subcategory, 2018

Superdrug's personal care electricals market share, 2016-18

Superdrug's personal care electricals retailer demographics, 2018

Superdrug's personal care electricals customer share by subcategory, 2018

John Lewis' personal care electricals market share, 2016-18

John Lewis' personal care electricals retailer demographics, 2018

John Lewis' personal care electricals customer share by subcategory, 2018

Personal care electricals penetration, by demographic & by region, 2018

Hair removal penetration, by demographic & by region, 2018

Electric toothbrushes penetration, by demographic & by region, 2018

Hairdryers penetration, by demographic & by region, 2018

Hairstyling penetration, by demographic & by region, 2018

Beauty tools penetration, by demographic & by region, 2018

Replacement cycles for personal care electricals and its subcategories, 2018

Channel usage for personal care electricals (when researching), 2018

Device usage for personal care electricals (when researching), 2018

Channel usage for personal care electricals (when purchasing), 2018

Device usage for personal care electricals (when purchasing), 2018

Online fulfilment for personal care electricals, 2018

Personal care electricals – top 10 retailer usage, 2018

Drivers of retailer choice – personal care electricals, 2018

Thing retailers should improve on – personal care electricals, 2018

Brands purchased & considered – hair removal, 2018

Brands purchased & considered – hairdryers, 2018

Brands purchased & considered – electric toothbrushes, 2018

Brands purchased & considered – hairstyling, 2018

Brands purchased & considered – beauty tools, 2018

Drivers of brand choice – personal care electricals, 2018

Personal care electricals research process – what they did, 2018

Personal care electricals research process – how long they spent, 2018

Personal care electricals research process – areas of research, 2018

Personal care electricals research process – staff interaction, 2018

Personal care electricals research process – views prior to purchase, 2018

Personal care electricals views prior to purchase – I knew which brand I wanted, 2018

Personal care electricals views prior to purchase – I knew which retailer I wanted to buy from, 2018

Personal care electricals views prior to purchase – I had a definite budget in mind, 2018

Personal care electricals views prior to purchase – I knew the features and functions I wanted, 2018

Opinions on personal care electricals, 2018

Which of the following personal grooming activities have you undertaken in the past six months, 2018

Frequently asked questions

Personal care Electricals in the UK – 2018 standard reports
Currency USD
$3,500

Can be used by individual purchaser only

$10,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Personal care Electricals in the UK – 2018 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Personal care Electricals in the UK – 2018 in real time.

  • Access a live Personal care Electricals in the UK – 2018 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.