Personal Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2028

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Personal Hygiene Market Report Overview

The personal hygiene market size was valued at $63.8 billion in 2023 and is likely to grow at a CAGR of more than 4% from 2023 to 2028. The growing consumer awareness of the importance of personal hygiene, especially during the COVID-19 pandemic, has supported the sector’s sales growth. Natural and plant-based ingredients in personal hygiene products have garnered significant interest, resulting in high demand for products bearing tags such as paraben-free and sulfate-free.

Personal Hygiene Market Outlook 2023-2028 ($ Billion)

Personal Hygiene Market Outlook 2023-2028 ($ Billion)

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The personal hygiene market research report includes a comprehensive overview of the consumption dynamics in the health and beauty industry, including Personal hygiene, for the period 2018-2028. The report covers high-potential countries based on key factors such as economic development, governance, socio-demography, and technological infrastructure to understand future market opportunities. Also, leverage our elaborate list of leading global and regional brands along with their product profile and market shares. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of products, to identify better avenues for market reach and product exposure.

Market Size (2023) $63.8 billion
CAGR (2023-2028) >4%
Historic Period 2017-2023
Forecast Period 2023-2028
Key Categories ·        Antiperspirants & deodorants

·        Soap

·        Bath & shower products

Key Regions ·        The Americas

·        Asia-Pacific

·        Middle East and Africa

·        Western Europe

·        Eastern Europe

Key Pack Material ·        Rigid Plastics

·        Flexible Packaging

·        Rigid Metal

·        Paper & board

·        Glass

Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Convenience stores

·        Health & beauty stores

·        Department stores

·        Others

Leading Companies ·        Unilever

·        Colgate-Palmolive Company

·        Procter & Gamble

·        Beiersdorf

·        Henkel

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Personal Hygiene Market Segmentation by Category

The key categories in the personal hygiene market are anti-perspirants & deodorants, soap, and bath & shower products. In 2023, the soap category accounted for the highest value sales, followed by anti-perspirants & deodorants.

Personal Hygiene Market Analysis by Category, 2023 (%)

Personal Hygiene Market Analysis by Category, 2023 (%)

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Personal Hygiene Market Segmentation by Regions

The key regions in the personal hygiene market are the Americas, Asia-Pacific, the Middle East and Africa, Western Europe, and Eastern Europe. In 2023, Americas accounted for the highest sales in the personal hygiene market. Undoubtedly, the US was the leading market in the region.

Personal Hygiene Market Analysis by Regions, 2023 (%)

Personal Hygiene Market Analysis by Regions, 2023 (%)

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Personal Hygiene Market Segmentation by Pack Materials

The key pack materials in the personal hygiene market are rigid plastics, flexible packaging, rigid metal, paper & board, and glass. In 2023, Flexible packaging emerged as the most used pack material in the Personal hygiene market. Among packaging types, the film pack type was the most used, followed by the bottle.

Personal Hygiene Market Analysis by Pack Materials, 2023 (%)

Personal Hygiene Market Analysis by Pack Materials, 2023 (%)

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Personal hygiene Market Segmentation by Distribution Channel

The key distribution channels in the personal hygiene market are hypermarkets & supermarkets, convenience stores, health & beauty stores, and department stores among others. In 2023, hypermarkets & supermarkets were the largest distribution channel in the personal hygiene sector, followed by convenience stores.

Personal Hygiene Market Analysis by Distribution Channel, 2023 (%)

Personal Hygiene Market Analysis by Distribution Channel, 2023 (%)

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Personal Hygiene Market – Competitive Landscape

The key companies in the personal hygiene market are    Unilever, Colgate-Palmolive Company, Procter & Gamble, Beiersdorf and Henkel. In 2023, Unilever emerged as the market leader. A few of the key brands of Unilever are Dove, Rexona, Axe, Lux, and Lifebuoy among others.

Personal Hygiene Market Analysis by Companies, 2023 (%)

Personal Hygiene Market Analysis by Companies, 2023 (%)

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Key Segments Covered in this Report.

Personal hygiene Category Outlook (Value, $ Billion, 2017-2028)

  • Anti-perspirants & deodorants
  • Soap
  • Bath & shower products

Personal Hygiene Distribution Channel Outlook (Value, $ Billion, 2017-2028)

  • Hypermarkets & Supermarkets
  • Convenience stores
  • Health & beauty stores
  • Department stores
  • Others

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global Personal hygiene sector, analyzing data from 108 countries. It includes an analysis of the following:

  • Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
  • Change in consumption: Provides an overview of consumption changes in the overall health and beauty industry, including Personal hygiene products, over 2018-2028 at global and regional levels.
  • High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators,

    sociodemographic factors, and technological infrastructure.

  • Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-2028, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
  • Competitive landscape: Provides an overview of the leading brands at global and regional levels. In the next section, the product profile, country-level presence, and market shares of private labels in each region are detailed.
  • Key distribution channels: Provides an analysis of the leading distribution channels in the global Personal hygiene sector in 2023. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, and others.
  • Packaging analysis: The report provides percentage share (in 2023) and growth analysis (during 2023-2028) for various pack materials, pack types, closures, and primary outer types based on volume sales of Personal hygiene products.

Key Highlights

Due to growing health and wellness concerns among consumers, there has been an increase in demand for natural and plant-based ingredients in personal hygiene products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. This has led manufacturers to formulate personal hygiene products using naturally sourced and safe ingredients. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Reasons to Buy

Manufacturers and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. Also, there is a demand for authentic market data with a high level of detail. Thus, this report has been created to provide you with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region. The report provides:

  • A detailed analysis of the region and high-potential countries, covering the key challenges, competitive landscape, and demographic analysis, can help companies gain an edge in the market.
  • Insights on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • Information about leading brands in the sector in the region with details about their market share and growth rates.

Unilever
Colgate-Palmolive Company
Procter & Gamble
Beiersdorf
Henkel

Table of Contents

Executive Summary

Sector Overview

Current Scenario and Future Outlook

Global Personal Hygiene Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Personal Hygiene Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Personal Hygiene Sector

Shift in C&T Value Share Patterns

Change in Value Consumption Levels in the Overall C&T Industry, 2023-28

Reasons for Shift in Consumption Patterns

Identifying High-Potential Countries by Region

Analysis of 10 Countries on the Basis of Risk-Reward Analysis

(Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Country Deep Dive

High-Potential Country Analysis

Future Outlook

Competitive Environment

Leading Companies by Value – Global

Leading Companies and Brands Share Analysis – Global

Leading Companies and Brands Share Analysis by Region

Competitive Landscape – Market Analysis

Market Share of Private Labels

Private Labels’ Share Analysis by Region

Private Labels’ Share Analysis by Category

Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Appendix

Definitions

About GlobalData

Table

Change in value share levels in the overall C&T industry, 2023-28​

Change in consumption levels – Asia-Pacific, 2018-28​

Change in consumption levels – MEA, 2018-28​

Change in consumption levels – The Americas, 2018-28​

Change in consumption levels – Western Europe, 2018-28​

Change in consumption levels – Eastern Europe, 2018-28​

Identifying high-potential countries, risk-reward analysis – Asia-Pacific​

Identifying high-potential countries, risk-reward analysis – MEA ​

Identifying high-potential countries, risk-reward analysis – The Americas​

Identifying high-potential countries, risk-reward analysis – Western Europe​

Identifying high-potential countries, risk-reward analysis – Eastern Europe​

South Korea: Volume share analysis of top seven cities by category (%), 2023​

Indonesia: Volume share analysis of top 10 cities by category (%), 2023​

Chile: Volume share analysis of top three cities by category (%), 2023​

Brazil: Volume share analysis of top nine cities by category (%), 2023​

UK: Volume share analysis of top 10 cities by category (%), 2023​

Poland: Volume share analysis of top five cities by category (%), 2023​

UAE: Volume share analysis of top eight cities by category (%), 2023​

Hungary: Volume share analysis of top five cities by category (%), 2023​

Top five companies’ shares by brand (in value terms) in global personal hygiene sector, 2023​

Top five companies’ shares by brand (in value terms) in Asia-Pacific personal hygiene sector, 2023​

Top five companies’ shares by brand (in value terms) in MEA personal hygiene sector, 2023​

Top five companies’ shares by brand (in value terms) in the Americas personal hygiene sector, 2023​

Top five companies’ shares by brand (in value terms) in Western European personal hygiene sector, 2023​ Top five companies’ shares by brand (in value terms) in Eastern European personal hygiene sector, 2023​

Key brands – anti-perspirants & deodorants, 2023​

Key brands – bath & shower products, 2023​

Key brands – soap, 2023​

Private label’s value and share by region, 2018-23​

Private label’s value and share by category, 2023​

Leading distribution channels by region (% share by value), 2023​

Figures

Key categories by value and volume, 2023-28 – Global​

Key categories by value and volume, 2023-28 – Asia-Pacific​

Key categories by value and volume, 2023-28 – MEA ​

Key categories by value and volume, 2023-28 – The Americas​

Key categories by value and volume, 2023-28 – Western Europe​

Key categories by value and volume, 2023-28 – Eastern Europe​

Vietnam: Category share

South Korea: Category share ​

South Korea: Consumption by gender​

South Korea: Consumption by gender​

South Korea: Consumption by age group​

South Korea: Consumption by level of education​

South Korea: Consumption by degree of urbanization​

South Korea: Volume share analysis of top seven cities (%), 2018-23​

Indonesia: Category share​

Indonesia: Consumption by gender​

Indonesia: Consumption by age group​

Indonesia: Consumption by level of education​

Indonesia: Consumption by degree of urbanization​

Indonesia: Volume share analysis of top 10 cities (%), 2018-23​

Chile: Category share​

Chile: Consumption by gender​

Chile: Consumption by age group​

Chile: Consumption by level of education​ Chile: Consumption by degree of urbanization​

Chile: Volume share analysis of top three cities (%), 2018-23​

Brazil: Category share​

Brazil: Consumption by gender​

Brazil: Consumption by age group​

Brazil: Consumption by level of education​

Brazil: Consumption by degree of urbanization​

Brazil: Volume share analysis of top nine cities (%), 2018-23​

Switzerland: Category share ​

UK: Category share​

UK: Consumption by gender​

UK: Consumption by age group​

UK: Consumption by level of education​

UK: Consumption by degree of urbanization​

UK: Volume share analysis of top 10 cities (%), 2018-23​

Poland: Category share​

Poland: Consumption by gender​

Poland: Consumption by age group​

Poland Consumption by level of education​

Poland Consumption by degree of urbanization​

Poland: Volume share analysis of top 10 cities (%), 2018-23​

Hungary: Category share​

Hungary: Consumption by gender​

Hungary: Consumption by age group​ Hungary: Consumption by level of education​

Hungary: Consumption by degree of urbanization​

Hungary: Volume share analysis of top five cities (%), 2018-23​

UAE: Category share​

UAE: Consumption by gender​

UAE: Consumption by age group​

UAE: Consumption by level of education​

UAE: Consumption by degree of urbanization​

UAE: Volume share analysis of top five cities (%), 2018-23​

Leading companies in the global personal hygiene sector (% share by value), 2023​

Key pack material volume share (%), 2023​

Annual volume growth by pack material (%), 2018-28​

Key pack type volume share (%), 2023​

Annual volume growth by pack type (%), 2018-28​

Key closure type volume share (%), 2023​

Annual volume growth by closure type (%), 2018-28​

Key primary outer type volume share (%), 2023​

Annual volume growth by primary outer type (%), 2018-28​

Global C&T industry patent filings, 2023​

C&T industry patent filings by leading companies, 2023​

Total C&T industry patent filings for key markets, 2023​

Total job postings in C&T industry by company, 2023​

Job postings in C&T industry by theme, 2023​

Deals in C&T industry by geography, 2023​

Frequently asked questions

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