PGA Championship, 2023 – Post Event Analysis

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PGA Championship, 2023 Report Overview

The annual sponsorship revenue for 2023 PGA Championship is estimated to be $104.555 million. GlobalData estimates that the championship had 14 sponsorship deals each worth over $3 million annually. The championship had lucrative broadcast deals around the world, but especially with American networks CBS and ESPN.

PGA Championship, 2023 – post event analysis report provides an overview of the event including its sponsorship portfolio, broadcasters, prizemoney and attendance. An analysis of the 2023 PGA Championship sponsors is included and the estimated annual values for some of these deals. Information regarding the event’s attendance is also included.

Annual Sponsorship Revenue (estimated) $104.555 million
Major Broadcasters ·       CBS

·       ESPN

·       TSN

Major Sponsors ·       Velocity Global

·       Charles Schwab

·       Chase Sapphire Preferred

·       Callaway

·       Adidas

·       Cobra Golf

·       Ralph Lauren

·       PepsiCo

·       Michelob Ultra

·       Acushnet

·       Others

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2023 PGA Championship Analysis by Broadcasters

Some of the major broadcasters in the PGA championship are CBS, ESPN, and TSN. In the United States, two broadcasters have 11-year deals to showcase the major golf championship. In October 2018, both ESPN and CBS secured rights beating off competition from other major US based networks.

As part of the agreement, ESPN and the ESPN+ OTT platform offer multiple hours of live coverage on Saturday and Sunday mornings, plus exclusive coverage of the first two rounds, as well as pre-tournament and other ancillary coverage. Their tournament output exceeds 165 hours of live coverage.

2023 PGA Championship by Sponsorship Landscape

Velocity Global, Charles Schwab, Chase Sapphire Preferred, Callaway, Adidas, Cobra Golf, Ralph Lauren, PepsiCo, Michelob Ultra, Acushnet, and others are some of the major sponsors in the 2023 PGA Championship. The PGA Championship’s biggest annual sponsorship deal is from Velocity Global, the workforce management solution company. The deal allows Velocity Global to serve as the presenting sponsor of The PGA Tour and PGA Tour Champions.

2023 PGA Championship by Sponsors

2023 PGA Championship by Sponsors

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This report provides an overview of the event including its Sponsorship portfolio, broadcasters, prize money and attendance. An analysis of the 2023 PGA Championship sponsors is included and the estimated annual values for some of these deals. Information regarding the event’s attendance is also included.

Key Highlights

A detailed overview of the key facts and events which took place in United States across the length of the golf major. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio’s of the competition.

Reasons to Buy

For those wanting an in-depth analysis of how the 2023 PGA Championship performed, in the sense of both business and popularity.

Velocity Global
Ralph Lauren
Michelob Ultra
Charles Schwab
Chase Sapphire Preferred
Adidas and Cobra Golf

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. 2023 PGA Championship Broadcasts Breakdown Across North America
    • 2.2. 2023 PGA Championship Broadcasters Breakdown Across the World

  • 3. Sponsorship

    • 3.1. 2023 PGA Championship Sponsorship Portfolio
    • 3.2. 2023 PGA Championship Sponsorship Portfolio Breakdown

  • 4. Prize Money

    • 4.1. 2023 PGA Championship Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. 2023 PGA Championship Attendance & Ticketing Breakdown

  • 6. Player Profile

    • 6.1. 2023 PGA Championship Champion Player Profile –Brooks Koepka

  • 7. Appendix

    • 7.1. References

  • 8. Contact Us

    • 8.1. About GlobalData
    • 8.2. Contact Us – A global network of offices

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