Poland Apparel Market Size, Consumer Insights, Competitive Landscape and Forecast to 2028
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Poland Apparel Market Report Overview
The Poland apparel market size was valued at PLN98.6 billion in 2023. The market will grow at a CAGR of more than 5% during 2023-2028. The apparel market in Poland made a quick recovery from the pandemic in 2021, and experienced strong growth in 2022, aided by the high immigration of refugees from Ukraine as well as inflation.
Poland Apparel Market Outlook 2023-2028 (PLN Billion)
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The Poland apparel market research report offers a detailed economic and demographic outlook from 2018 to 2028. The report offers apparel market size and annual growth rates for historic and forecast periods. In addition, the Poland apparel market outlook also provides detailed consumer insights and category-wise breakdown. Furthermore, the report identifies the leading retailers and their apparel market share.
Market Size (2023) | PLN98.6 Billion |
CAGR (2023-2028) | >5% |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Key Categories | · Clothing
· Accessories · Footwear |
Key Brands | · Pepco
· Reserved · Zara · Sinsay · H&M |
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Poland Apparel Market Dynamics
A significant percentage of Polish shoppers are extremely concerned about the impacts of inflation on their household budgets. As a result, many have been shopping with affordable brands and retailers, thus benefitting the value apparel players like Pepco and Sinsay. Luxury and premim segments will outperform to 2028 with strong apparel market value. Furthermore, the demand for comfort and streetwear will also continue to drive the sportswear sales in Poland. The soaring online platforms are also driving the resales in the Poland apparel market.
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Poland Apparel Market Segmentation by Categories
The clothing category dominated the Poland apparel market in 2023.
The key categories of the Poland apparel market are clothing, accessories, and footwear. Within the clothing category womenswear will perform the strongest with significant growth. However, footwear is expected to achieve the strongest CAGR during the forecast period. Persistent high demand for trainers is leading the growth of the category. Additionally, Poland has one of the most developed online markets in Eastern Europe. A significant percentage of Poland’s online apparel sales in 2023 came from online specialists.
Poland Apparel Market Analysis by Categories, 2023 (%)
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Poland Apparel Market – Competitive Landscape
A few of the key brands in the Poland apparel market are:
- Pepco
- Zara
- H&M
- Reserved
- Shein
Pepco continues to advance its lead within the Polish apparel market. The brand’s value price points, broad offers, and family appeal are driving its growth. A large proportion of its sales come from childrenswear as parents seek out affordable options due to shorter lifecycles. It has also significantly expanded its store count in Poland.
Poland Apparel Market Analysis by Brands, 2023 (%)
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Key Segments Covered in the Poland Apparel Market Report
Poland Apparel Category Outlook (Value, PLN Billion, 2018-2028)
- Clothing
- Accessories
- Footwear
Scope
- This report provides a country snapshot of Poland’s apparel market.
- The report provides market data on the apparel market size in Poland, total and online, top brands in the apparel market by market share, the compeitive landscape for leading retailers, and consumer insight including how Polish consumers feel about inflation and how the are adpating their shopping habits on clothing.
- The report also includes key themes in the Polish apparel market, including commentary on the luxury, resales and sportswear markets.
Reasons to Buy
- Gain an overview of the Poland apparel market to 2028.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Poland apparel market.
- Understand who the main competitors are in the Poland apparel market and their price positioning.
Reserved
Zara
Sinsay
H&M
Adidas
CCC-All Brands
Nike
Shein
Decathlon
Table of Contents
Frequently asked questions
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What was the Poland apparel market size in 2023?
The Poland apparel market size was valued at PLN98.6 billion in 2023.
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What will the growth rate of the Poland apparel market be in 2023-2028?
The Poland apparel market will grow at a CAGR of more than 5% during 2023-2028.
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Which category dominated the Poland apparel market in 2023?
The clothing category dominated the Poland apparel market in 2023.
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Which are the key brands in the Poland apparel market?
Zara, H&M, Zara, Pepco, Shein, and Reserved among others are a few of the key brands in the Poland apparel market.
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Which brand held the highest share of Poland's apparel market in 2023?
Pepco led the Poland apparel market in 2023.
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