Poland Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

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Poland Make Up Market Report Overview

Poland make up market size was PLN1.4 billion ($383.9 million) in 2021. The market is expected to achieve a CAGR of more than 6% during 2021-2026. Eye make-up was the largest category and is forecast to be the fastest-growing category in the coming years. The Poland make-up market research report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

Poland Make-up Market Report Overview

For more insights on the Poland make-up market forecast, download a free report sample

Poland Make-up Market Segmentation by Top Cities

The top cities in the Poland make-up sector are Warsaw, Katowice, Krakow, Gdansk, Poznan, Lodz, Bydgoszcz, Kielce, Lublin, and Wroclaw. Warsaw emerged as the largest make-up market in Poland.

Poland Make-up Market Analysis, by Top Cities

Poland Make-up Market Analysis, by Top Cities

To know more about the top cities in the Poland make-up market, download a free report sample

Poland Make-up Market Segmentation by Category

The key categories in the Poland make-up market are eye make-up, face make-up, lip make-up, and nail make-up. Eye make-up was the largest category in 2021 in the Poland make-up market.

Poland Make-up Market Analysis, by Categories

Poland Make-up Market Analysis, by Categories For more category insights in the Poland make-up market, download a free report sample

Poland Make-up Market Segmentation by Distribution Channel

The key distribution channels in the Poland make-up market are parapharmacies/ drugstores, direct sellers, hypermarkets and supermarkets, department stores, e-retailers, chemists/pharmacies, health & beauty stores, and others. Parapharmacies/ drugstores was the leading distribution channel in the Poland make-up sector in 2021.

Poland Make-up Market Analysis, by Distribution Channel

Poland Make-up Market Analysis, by Distribution Channel For more distribution channel insights in the Poland make-up market, download a free report sample

Poland Make-up Market Segmentation by Packaging Material

The key packaging materials in the Poland make-up market are rigid plastics, glass, rigid metal, and flexible packaging. Rigid plastics accounted for the highest share in the Poland make-up sector, in 2021.

Poland Make-up Market Analysis, by Packaging Material

Poland Make-up Market Analysis, by Packaging Material

For more packaging materials insights in the Poland make-up market, download a free report sample

Poland Make-up Market - Competitive Landscape

Some of the leading companies in the Poland make-up market are L’Oreal S.A., Coty Inc., Natura & Co., Oriflame Cosmetics S.A., and The Estee Lauder Companies Inc. L’Oreal S.A. accounted for the highest value share in the Poland make-up sector, in 2021

Poland Make-up Market Analysis, by Companies

Poland Make-up Market Analysis, by Companies

To know more about the leading make-up companies in Poland, download a free report sample 

Poland Make-up Market Overview

Market Size 2021 PLN1.4 billion ($383.9 million)
CAGR (2021-2026) >6%
Key Cities Warsaw, Katowice, Krakow, Gdansk, Poznan, Lodz, Bydgoszcz, Kielce, Lublin, and Wroclaw
Key Categories Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up
Key Distribution Channels Parapharmacies/ Drugstores, Direct Sellers, Hypermarkets and Supermarkets, Department Stores, E-Retailers, Chemists/pharmacies, Health & Beauty Stores, and Others
Key Packaging Material Rigid Plastics, Glass, Rigid Metal, and Flexible Packaging
Leading Companies L’Oreal S.A., Coty Inc., Natura & Co., Oriflame Cosmetics S.A., and The Estee Lauder Companies Inc

Key Highlights

  • The per capita consumption and expenditure of make-up in Poland was higher than the global level in 2021
  • The per capita consumption of face make-up was higher than other make-up categories in 2021 in Poland
  • Eye make-up, recorded highest volume sales across leading cities in Poland
  • “Older Consumers” represent the largest subset of the make-up sector in Poland
  • In 2021, the economy made a sharp recovery and surpassed pre-pandemic levels
  • The working-age class of Poland will shrink rapidly over 2023-2026
  • The unemployment rate in 2021 has recovered well since last year, and will return to pre-pandemic levels by 2026
  • Against the headwinds of inflation and geopolitical tensions, the economy will continue to expand

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers in identifying the most commonly used packaging materials in the sector
  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, and population It also includes an economic summary of the country along with labor market and demographic trends.

L'Oreal S.A.
Coty Inc.
Natura &Co
Oriflame Cosmetics S.A.
The Estee Lauder Companies Inc.
Cosnova Gmbh
WIBO Sp. z oo Sp. K
Chanel S.A.
Inglot Inc.
Yves Rocher International

Table of Contents

Table of Contents

ReportScope

Executive Summary

Part 1:Market Environment

Value and Volume Share of Poland in the Global and Eastern European Markets

Growth Analysis of Poland Compared to Other Leading Countries in the Eastern European Market

PCC and PCE of Poland Compared to Global and Eastern European Market

Part 2: Sector Deep Dive

Poland Make-up Sector Snapshot

Market Size Analysis

Demand for Premium Products

Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category DeepDive

Per Capita Consumption Analysis by Category

Market Size Analysis-Category: Eye Make-Up

Segment-Level Analysis (in Value Terms) -Eye Make-Up

Segment-Level Analysis (in Volume Terms) -Eye Make-Up

Market Size Analysis -Category: Face Make-Up

Segment-Level Analysis (in Value Terms) -Face Make-Up

Segment-Level Analysis (in Volume Terms) -Face Make-Up

Market Size Analysis-Category: Lip Make-Up

Segment-Level Analysis (in Value Terms) -Lip Make-Up

Segment-Level Analysis (in Volume Terms) -Lip Make-Up

Market Size Analysis-Category: Nail Make-Up

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Leading Companies (Mass vs Premium) -Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City DeepDive

Market Size Analysis of Top Three Cities

Market Size Analysis of Top Ten Cities by Category

Leading Cities’ Contribution to Volume Growth

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Poland Risk Index (GCRI) 2021

Poland Risk Analysis -Compared to Global and Eastern European Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest-growing segments (value), 2021

Cross-category comparison -by value (2016-2026)

Cross-category comparison -by volume (2016-2026)

Per capita consumption (by category), Poland compared to Eastern Europe and global levels (in units), 2021

Eye make-up -value analysis by segment, 2016-2026

Eye make-up -volume analysis by segment, 2016-2026

Face make-up -value analysis by segment, 2016-2026

Face make-up -volume analysis by segment, 2016-2026

Lip make-up -value analysis by segment, 2016-2026

Lip make-up -volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value terms) in the make-up sector, 2021

Brand shares of top five companies (in value terms) by category, 2021

Category data, by segment

Per capita consumption (in units), 2016-2026

Per capita expenditure ($), 2016-2026

Make-up sales distribution in Poland -by category (PLN million), 2021

Brand share (in value terms) in the make-up sector, 2021

Brand share (in value terms) in the make-up sector, by category, 2021

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

Figures

List of Figures

Value and volume share of Poland in the global and Eastern European make-up sector, 2021-2026

Poland compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison -Poland, Eastern European, and global, 2016-2026

PCE comparison -Poland, Eastern European, and global, 2016-2026

Market size and growth analysis by value and volume, make-up sector, 2016-2026

Extent to which consumers are trading up or down in the make-up sector

Cross-category comparison -value growth analysis and category winners and losers

Cross-category comparison -volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, eye make-up category, 2016-2026

Market size and growth analysis by value and volume, face make-up category, 2016-2026

Market size and growth analysis by value and volume, lip make-up category, 2016-2026

Market size and growth analysis by value and volume, nail make-up category, 2016-2026

Share of key distribution channels (in value terms)-make-up, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value terms) in the make-up sector, 2021

Leading companies in mass price segmentation (in value terms) in the make-up sector, 2021

Leading companies in premium price segmentation (in value terms) in the make-up sector, 2021

Category-wise consolidation/fragmentation (in value terms) -make-up , 2021

Key pack materials in the Polish make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in the Polish make-up sector, percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in the Polish make-up sector, percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in the Polish make-up sector, percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume share analysis of top ten cities , 2016-2021

Volume share analysis of top ten cities by category, 2021

Demographic analysis

Real GDP (PLN billion) and annual growth (%)

Nominal GDP (PLN billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in PLN terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Poland’s performance in country risk analysis in comparison to Eastern Europe and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

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