Asia-Pacific (APAC) Health and Beauty Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Asia-Pacific Health and Beauty Market Report Overview

The Asia-Pacific health and beauty market size was valued at $187.8 billion in 2022. The market is likely to grow at a CAGR of more than 4% during 2022-2027. Skincare was the largest sector in the Asia-Pacific health & beauty industry in 2022.

Asia-Pacific Health and Beauty Market Outlook, 2022-2027 ($ Billion)

Asia-Pacific Health and Beauty Market Outlook, 2022-2027 ($ Billion)

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The Asia-Pacific health and beauty market research report covers a comprehensive overview of consumption of various household products by category, for the period 2022-2027. To help market players understand future market opportunities, the report covers high-potential countries based on key factors such as economic development, governance, socio-demography, and technological infrastructure.

The actionable insights, through our elaborate product profiling and company market share details, help gain a competitive advantage and get familiarized with product offerings by leading brands. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of products, to identify better avenues for market reach and product exposure.

Market Size (2022) $187.8 billion
CAGR (2022-2027) >4%
Key Categories ·       Skincare

·       Haircare

·       Feminine Hygiene

·       Personal Hygiene

·       Oral Hygiene

·       Suncare

·       Make-up

·       Fragrances

·       Male Toiletries

High-Potential Countries ·       China

·       Indonesia

·       Vietnam

·       India

Key Distribution Channels Segments ·       Hypermarkets & Supermarkets

·       E-retailers

·       Convenience Stores

·       Health & Beauty Stores

·       Department Stores

·       Others

Key Packaging Materials ·       Rigid Plastics

·       Flexible Packaging

·       Paper & Board

·       Rigid Metal

·       Glass

·       Others

Leading Players ·       Procter & Gamble

·       L’Oréal

·       Unilever

·       Shiseido Company

·       Kao Corporation

·       Others

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APAC Health and Beauty Market Segmentation by Category

The key categories in the Asia-Pacific health and beauty market are skincare, haircare, feminine hygiene, personal hygiene, oral hygiene, suncare, make-up, fragrances, and male toiletries. In 2022, the skincare segment dominated the Asia-Pacific health and beauty market, followed by haircare. However, the male toiletries will record the fastest growth during the forecast period.

Asia-Pacific Health and Beauty Market Analysis by Category, 2022 (%)

Asia-Pacific Health and Beauty Market Analysis by Category, 2022 (%)

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Asia-Pacific Health and Beauty Market Segmentation by Country

The key countries identified in the Asia-Pacific health and beauty market are China, Indonesia, Vietnam, and India. These countries were shortlisted as high-potential countries. In 2022, China was the largest health & beauty market in both value and volume terms.

Asia-Pacific Heath and Beauty Market Analysis by Countries, 2022 (%)

Asia-Pacific Heath and Beauty Market Analysis by Countries, 2022 (%)

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APAC Health and Beauty Market Segmentation by Distribution Channel

The key distribution channel segments in the Asia-Pacific health and beauty market are hypermarkets & supermarkets, e-retailers, convenience stores, health & beauty stores, department stores, and others. In 2022, e-retailers emerged as the highest revenue-generating distribution channel segment in the Asia-Pacific health and beauty market.

Asia-Pacific Health and Beauty Market Analysis by Distribution Channel, 2022 (%)

Asia-Pacific Health and Beauty Market Analysis by Distribution Channel, 2022 (%)

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Asia-Pacific Health and Beauty Market Segmentation by Packaging Type

The key packaging materials used in the Asia-Pacific health and beauty market are rigid plastics, flexible packaging, paper & board, rigid metal, glass, and others. Flexible packaging was the most used pack material in the Asia-Pacific health & beauty market in 2022.

Tube was the most used pack type in 2022, followed by bag/sachet and bottle pack types in the Asia-Pacific health & beauty industry.

Asia-Pacific Health and Beauty Market Analysis by Packaging Material, 2022 (%)

Asia-Pacific Health and Beauty Market Analysis by Packaging Material, 2022 (%)

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Asia-Pacific Health and Beauty Market – Competitive Landscape

The leading players in the Asia-Pacific health and beauty market are Procter & Gamble, L’Oréal, Unilever, Shiseido Company, and Kao Corporation among others. In 2022, Procter & Gamble dominated the ASIA-PACIFIC health and beauty market share.

Asia-Pacific Health and Beauty Market Analysis by Leading Players, 2022 (%)

Asia-Pacific Health and Beauty Market Analysis by Leading Players, 2022 (%)

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Key Segments Covered in this Report.

Asia-Pacific Health and Beauty Market Category Outlook (Value, $ Billion, 2022-2027)

  • Skincare
  • Haircare
  • Feminine Hygiene
  • Personal Hygiene
  • Oral Hygiene
  • Suncare
  • Make-up
  • Fragrances
  • Male Toiletries

Asia-Pacific Health and Beauty Market Countries Outlook (Value, $ Billion, 2022-2027)

  • China
  • Indonesia
  • Vietnam
  • India

Asia-Pacific Health and Beauty Market Distribution Channel Outlook (Value, $ Billion, 2022-2027)

  • Hypermarkets & Supermarkets
  • E-retailers
  • Convenience Stores
  • Health & Beauty Stores
  • Department Stores
  • Others

Asia-Pacific Health and Beauty Market Packaging Outlook (Value, $ Billion, 2017-2027)

  • Rigid Plastics
  • Flexible Packaging
  • Paper & Board
  • Rigid Metal
  • Glass
  • Others

Scope

This report provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Procter & Gamble
Unilever
L’Oréal
Shiseido Company
Kao Corporation

Table of Contents

  • 1. Executive Summary
  • 2. Part 1: Market Environment

    • 2.1. Market Size Analysis – Asia-Pacific Compared with Other Regions
    • 2.2. Value and Volume Growth Analysis by Region
    • 2.3. Asia-Pacific Market Growth Analysis by Country
    • 2.4. Asia-Pacific Market Growth Analysis by Sector

  • 3. Part 2: High-Potential Countries’ Analysis

    • 3.1. Methodology – Identifying High-Potential Countries
    • 3.2. Top Four High-Potential Countries in Asia-Pacific
    • 3.3. Overview of High-Potential Countries in Asia-Pacific
    • 3.4. Growth Contribution Analysis by Country (1/5)
    • 3.5. Growth Contribution Analysis by Country (2/5)
    • 3.6. Growth Contribution Analysis by Country (3/5)
    • 3.7. Growth Contribution Analysis by Country (4/5)
    • 3.8. Growth Contribution Analysis by Country (5/5)
    • 3.9. Value Share Analysis of Health & Beauty Sectors
    • 3.10. Change in Value Consumption Levels by Country and Sector
    • 3.11. Per Capita Consumption Analysis
    • 3.12. Per Capita Expenditure Analysis

  • 4. Part 3: Country Deep Dive

    • 4.1. Overview of the Vietnamese Health & Beauty Industry
    • 4.2. Key Trends in the Vietnamese Health & Beauty Industry
    • 4.3. Overview of the Indonesian Health & Beauty Industry
    • 4.4. Indonesia: Market Size Analysis of Top 10 Cities
    • 4.5. Indonesia: Market Size Analysis of Top 10 Cities by Sector
    • 4.6. Key Trends in the Indonesian Health & Beauty Industry
    • 4.7. Overview of the Chinese Health & Beauty Industry
    • 4.8. China: Market Size Analysis of Top 10 Cities
    • 4.9. China: Market Size Analysis of Top 10 Cities by Sector
    • 4.10. Key Trends in the Chinese Health & Beauty Industry
    • 4.11. Overview of the Indian Health & Beauty Industry
    • 4.12. India: Market Size Analysis of Top 10 Cities
    • 4.13. India: Market Size Analysis of Top 10 Cities by Sector
    • 4.14. Key Trends in the Indian Health & Beauty Industry

  • 5. Part 4: Success Stories

    • 5.1. About Success Stories
    • 5.2. Case Study: Farm Stay – Daily Lip Sleeping Mask Red Propolis
    • 5.3. Case Study: Ayswe Hydrate & Glow Face Oil
    • 5.4. Case Study: Founder’s Formula Post-Workout Australian Clay Detox Mask

  • 6. Part 5: Competitive Environment

    • 6.1. Leading Companies’ Shares in the Asia-Pacific Health & Beauty Industry
    • 6.2. Brand Share Analysis of Top Five Companies
    • 6.3. Leading Companies in the Asia-Pacific Health & Beauty Industry
    • 6.4. Leading Brands in the Asia-Pacific Health & Beauty Industry
    • 6.5. Private Label Penetration in the Asia-Pacific Health & Beauty Industry

  • 7. Part 6: Distribution Analysis

    • 7.1. Leading Distribution Channels by Country
    • 7.2. Leading Distribution Channels by Sector

  • 8. Part 7: Packaging Analysis

    • 8.1. Growth Analysis – by Key Pack Material and Pack Type
    • 8.2. Growth Analysis – by Closure Type and Primary Outer Type

  • 9. Part 8: Challenges and Outlook

    • 9.1. Key Challenges in the Asia-Pacific Health & Beauty Industry
    • 9.2. Outlook for the Asia-Pacific Health & Beauty Industry

  • 10. Part 9: Select Industry Metrics

    • 10.1. Asia-Pacific Patent Filings
    • 10.2. Global Patent Filings
    • 10.3. Asia-Pacific Job Analytics by Company
    • 10.4. Asia-Pacific Job Analytics by Theme

  • 11. Appendix
  • 12. Definitions
  • 13. About GlobalData

Table

Annual value growth analysis by region, 2022-27

Annual volume growth analysis by region, 2022-27

Volume growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by sector in Asia-Pacific, 2022-27

Country-level contribution to growth of feminine hygiene in Asia-Pacific, 2022-27

Country-level contribution to growth of fragrances in Asia-Pacific, 2022-27

Country-level contribution to growth of haircare in Asia-Pacific, 2022-27

Country-level contribution to growth of make-up in Asia-Pacific, 2022-27

Country-level contribution to growth of male toiletries in Asia-Pacific, 2022-27

Country-level contribution to growth of oral hygiene in Asia-Pacific, 2022-27

Country-level contribution to growth of personal hygiene in Asia-Pacific, 2022-27

Country-level contribution to growth of skincare in Asia-Pacific, 2022-27

Country-level contribution to growth of suncare in Asia-Pacific, 2022-27

Per capita consumption by sector in Asia-Pacific by country, 2022

Per capita expenditure by sector in Asia-Pacific by country, 2022

Vietnam: Sector share

Indonesia: Sector share

Indonesia: Demographic analysis

Indonesia: Volume analysis of top 10 cities (%), 2017-22

China: Sector share

China: Demographic analysis

China: Volume analysis of top 10 cities (%), 2017-22

India: Sector share

India: Volume analysis of top 10 cities (%), 2017-22

Leading companies in Asia-Pacific health & beauty industry by value % share, 2022

Leading companies in Asia-Pacific health & beauty industry by value sales ($ million), 2022

Leading brands (and private label) in Asia-Pacific health & beauty industry by value sales ($ million), 2022

Key pack material volume (units) share, 2022

Unit volume growth by pack material, 2017-27

Key pack type volume (units) share, 2022

Unit volume growth by pack type, 2017-27

Key closure type volume (units) share, 2022

Unit volume growth by closure type, 2017-27

Key primary outer type volume (units) share, 2022

Unit volume growth by primary outer type, 2017-27

Total health & beauty patent filings, Asia-Pacific, 2022

Health & beauty industry patent filings by leading companies, Asia-Pacific, 2022

Total job postings in Asia-Pacific health & beauty industry by company, 2022

Job postings in Asia-Pacific health & beauty industry by theme, 2022

Figures

Regional comparison: Market size, growth, and per capita analysis, 2022-27

Overview of high-potential countries in Asia-Pacific

Value shares of health & beauty sectors, by country, 2022

Change in consumption of sectors within health & beauty industry (value terms), by country, 2022-27

Indonesia: Volume analysis of top 10 cities (%), 2017-22

Indonesia: Volume analysis of top 10 cities by sector (%), 2022

China: Volume analysis of top 10 cities (%), 2017-22

China: Volume analysis of top 10 cities by sector (%), 2022

India: Volume analysis of top 10 cities (%), 2017-22

India: Volume analysis of top 10 cities by sector (%), 2022

Top five companies’ shares by brand (in value terms) in health & beauty industry, 2022

Private label penetration (in value terms) in health & beauty industry, 2022

Leading distribution channels in Asia-Pacific by country, 2022

Leading distribution channels in Asia-Pacific by sector, 2022

Frequently asked questions

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