Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape

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Published: September 11, 2023 Report Code: GDUKSPC115040-ST

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Portugal Sports Broadcasting Media Market Report Overview

The Portugal telecom and pay-TV services market size was estimated at $4.7 billion in 2022 and is expected to witness a CAGR growth of less than 1% over the forecast period, supported by steady growth in mobile data service revenue and in fixed broadband service revenue.

Portugal Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

Portugal Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

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The Portugal sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in Portugal today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Market Size (2022) $4.7 Billion
CAGR (2022-2027) <1%
Forecast Period 2022-2027
Key Broadcasters ·       RTP (Rádio e Televisão de Portugal)

·       SIC (Sociedade Independente de Comunicação)

·       TVI

·       Sport TV

·       DAZN

·       Warner Bros Discovery
Key Sectors ·       TV Services

·       Mobile Services

·       Fixed Broadband Services
Leading Players ·       Vodafone

·       MEO

·       NOS

·       Nowo

·       Others
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Portugal Sports Broadcasting Media Market Broadcasters

The key broadcasters in the Portugal sports broadcasting media market are RTP (Rádio e Televisão de Portugal), SIC (Sociedade Independente de Comunicação), TVI, Sport TV, DAZN, and Warner Bros Discovery.

RTP (Rádio e Televisão de Portugal): It is the public-service broadcaster in Portugal. It owns and operates four free-to-air national television channels (RTP1, RTP2, RTP3, and RTP Memória), two regional channels (RTP Madeira and RTP Açores), two international channels (RTP Internacional and RTP África), three national radio stations and streaming platform RTP Play. Sports rights held by RTP include the Paris 2024 Olympics.

Portugal Sports Broadcasting Media Market Analysis, by Broadcasters

Portugal Sports Broadcasting Media Market Analysis, by Broadcasters

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Portugal Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the Portugal sports broadcasting media industry are TV services, mobile services, and fixed broadband services.

TV Services: The television household penetration rate in Portugal is high with most Portuguese homes owning at least one television set. Pay-TV household penetration in Portugal was more than 107% in 2022. However, its penetration will decrease in 2027, due to a decline in direct-to-home (DTH) satellite and cable TV subscriptions as subscribers shift to streaming platforms such as Netflix.

Mobile Services: Over the forecast period, total mobile subscriptions will grow with mobile network operators (MNOs) adding more than 2 million subscriptions and surging the country’s total mobile subscriptions significantly by 2027. The growth in mobile subscriptions will be driven by continued growth in smartphone and M2M/IoT subscriptions and an increase in multi-SIM ownerships.

Fixed Broadband Services: Total fixed broadband lines in Portugal will increase by 2027 owing to growth in fixed wireless and FTTH/B subscriptions. This will be supported by ongoing efforts by operators and the government to improve broadband infrastructure in the country. For instance, Altice Portugal, the parent company of MEO, is continuously investing in broadband expansion in various parts of Portugal such as Batalha and Meda.

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Portugal Sports Broadcasting Media Market - Competitive Landscape

Some of the leading players in the Portugal sports broadcasting media market are MEO, Vodafone, NOS, Nowo, and others. MEO led the mobile services market in 2022 and will retain its leading position till 2027. MEO also led the fixed broadband and pay-TV segments. MEO is continuing its bundling strategy to attract customers to more premium packages and to adopt more services.

Portugal Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

Portugal Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

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Segments Covered in the Report

Portugal Sports Broadcasting Media Sectors Outlook

  • TV Services
  • Mobile Services
  • Fixed Broadband Services

Scope

By the end of 2022, an estimated 4.4 million subscribers used pay-TV services in Portugal, an increase of 31,000 from 2021. However, over the forecast period, pay-TV subscriptions are expected to fall to 4.3 million in 2027

Total mobile subscriptions in Portugal reached an estimated 19.0 million in 2022. Over the forecast period, total mobile subscriptions will grow at a CAGR of 2.4% with mobile network operators (MNOs) adding a combined 2.4 million subscriptions and bringing the country’s total mobile subscriptions to 21.4 million in 2027.

Total fixed broadband lines in Portugal will increase from 4.5 million in 2022 to 5.1 million by the end of 2027, driven by growth in fixed wireless and FTTH/B subscriptions, on the back of ongoing efforts by operators and the government in improving broadband infrastructure in the country.

Key Highlights

IPTV will remain the leading platform to deliver pay-TV services in Portugal through to 2027. IPTV subscriptions will grow at a CAGR of 1.4% over the forecast period, reaching 3.0 million in 2027. The growth in IPTV subscriptions will be driven by the expansion of fiber-optic services and the rising adoption of multiplay packages with pay-TV services.

Portugal’s pay-TV service market is dominated by three operators – MEO, NOS and Vodafone – which combined, accounted for a 96.5% share of total pay-TV subscriptions in 2022.

5G subscriptions will account for 66.9% of total mobile subscriptions in 2027, driven by ongoing investments in 5G network expansion by all three MNOs.

Fiber will continue to be the leading technology to deliver fixed broadband services across the country over the forecast period. In 2022, fiber accounted for a 63.7% share of total fixed broadband lines, which will increase to 72.4% in 2027.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of Portugal’s television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.

  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Portuguese pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.

  • With 18 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

DAZN
Eurosport
MEO
NOS
RTP
SIC
Sport TV
TVI
Vodafone

Table of Contents

  • 1. Country Statistics

    • 1.1. Population and households context

  • 2. Television and telecom services market outlook

    • 2.1. TV services market

    • 2.2. Mobile services market

    • 2.3. Fixed broadband services market

    • 2.4. Total telecom services revenue

  • 3. Competitive landscape snapshot

    • 3.1. Competitive landscape

  • 4. Additional Resources

    • 4.1. Data Table

    • 4.2. Glossary

    • 4.3. Research methodology

    • 4.4. About GlobalData

    • 4.5. GlobalData offices

    • 4.6. Contact us

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