How can QSRs Continue to Offer Health-Conscious Offering while Satisfying the Need for Affordable Convenience?

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QSR Channel Report Overview

Health has become of utmost importance, more so since the COVID-19 pandemic. It has considerably impacted the value chain of the fast-food industry. According to GlobalData’s Company Filings Analytics, positive sentiment mentions of the health & wellness theme from QSRs increased significantly between 2020 and 2021.

To meet healthier lifestyle expectations from consumers, restaurants have been revisiting their formulation and marketing strategies. Major players in QSR such as Domino’s have continued prioritizing efficiency and affordability, but have also widened their vegan and plant-based options and reduced ingredients with negative health affiliations (e.g. artificial flavorings). This reiterates that to gain market share, QSR chains need to boost their health portfolio to pique consumer interest.

The “QSR Channel” research report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData’s TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData’s Q1 2023 and Q4 2022 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

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QSR Channel - Trends Deep Dive

The Health and wellness mega-trend demonstrates the modern consumers’ demand for solutions for holistic well-being. Globally, consumers have become more concerned about their physical health and mental well-being. The mega-trend has been amplified due to concerns since the pandemic.

QSRs need to include health as the key aspect in new product development, as well as balancing the easy & affordable trend, which has been the second most influential trend since Q1 2022. Restaurant decision-making for many consumers continues to be influenced by convenient and affordable offerings to suit fast-paced lifestyles. Finding a balance between the two influential mega-trends would be a game-changer for QSRs, as it would align closely with demands from a large consumer group.

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QSR Channel - Trends in Action Case Studies

QSRs can launch products such as salads to continue to offer health-conscious foods while satisfying the need for affordable convenience. For instance, some of the major fast-food players in North America launched functional salad bowls to retain their position in the market.

Tim Hortons, Loaded Bowl, Canada: In 2022, Tim Horton’s launched Loaded Bowls available in two variants, cilantro with Lime and chicken with habanero chili. According to the brand, the launch resulted from adapting to on-the-go hybrid working lifestyles, where consumers are seeking healthier options during lunch and dinner. The brand also claims that the vegetables in the bowl are prepared fresh, which include, hearty grains, cucumber, tomatoes, and lettuce.

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Scope

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData’s TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData’s Q1 2023 and Q4 2022 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Key Highlights

  • Revisit existing menu items to lower salt, sugar, and fat content to minimize confusion in health labeling. Widen vegan and plant-based choices to align with demand.
  • Younger generation consumers such as Millennials and Generation Z are more likely to choose QSRs with healthy menu items.
  • Communicate clearly health benefits on-menu to minimize health labeling confusion.

Reasons to Buy

  • Understand the challenges and opportunities for investing in cultured meat.
  • Gain insight into how competitors are responding to this trend.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Tim Horton's
Chipotle
Panera
Yum! China
Starbucks
Which Wich
Burger King
NotCo
Domino's
Alt.Eatery

Table of Contents

01. Introduction

02. Trends deep dive

03. Trends in action case studies

04. Take-outs

05. Appendix

Frequently asked questions

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