Quarterly Processed Snacks pricing trends in Germany
Powered by
Unlock hidden opportunities in the Consumer industry
Empower your strategies with our Quarterly Processed Snacks pricing trends in Germany report and make more profitable business decisions.
Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices.
GlobalData’s new report titled Quarterly Processed Snacks pricing trends in Germany serves as a crucial resource for analyzing pricing and promotions of retailers & brands. The report tracks brands across online tracking over 34 SKU’s. GlobalData’s pricing tracker identifies product pricing and discounts to support promotional plans and assist brands and retailers in evaluating their competitive positioning in potential markets.
This is an on-demand report that will be delivered upon request. The Quarterly Processed Snacks pricing trends in Germany report will be delivered within 2 to 3 business days of the purchase, excluding weekends and holidays. Certain sections of the report may be removed or altered based on data availability and relevance.
Scope
- Pricing for products across different pack sizes and variant options at the store level
- Promotion and discounting activities by retailer and brand
- Packaging and brand variant assortments
- Channel strategy by retailer
- Claims by retailer
- Price gaps by retailer
- Price leadership by retailer
- Share of search by retailer
Reasons to Buy
- Enhanced Decision-Making: Identify gaps and opportunities around pricing, channels, and discounting to thrive in today’s fast-paced e-commerce environment.
- Trend Analysis: Spot trends and assess which products with specific claims or attributes are commanding higher prices. Determine areas for future product push and development strategies.
- Optimized Pricing Decision: Fine-tune pricing strategies among online retailers to stay competitive.
- Product Gap Analysis: Achieve profitable growth by addressing product selection gaps compared to competitors. Respond quickly to shifting customer preferences and retail trends.
- Discounting Strategy: Monitor the discounting strategies of competitors on comparable goods at various retailers.
- Promotional Analysis: Tailor promotions at the retailer and SKU levels to shape desired price perceptions across all channels.
Key Players
Alnatura Production And Trading GmbhBio-Zentrale Naturprodukte Gmbh
Carl Kühne KG (GmbH & Co.)
Conagra Brands
Inc.
PepsiCo
Seeberger Gmbh
The Lorenz Bahlsen Snack-World GmbH & Co KG
Xox
Frequently asked questions
-
Q1. What is the frequency of price updates on the platform?
The prices of all the SKUs are tracked daily from the online retailers where it is offered.
-
Q2. Does the platform track product promotions such as price discounts and what is the frequency of adding new SKUs to the database?
– Yes, the discounted prices for each SKU offered by the retailers are tracked. Whenever the retailer offers a product discount, the discounted price is displayed.
– New SKUs are added on a weekly basis. -
Q3. How can I extract information from the platform, and can we get the historical price data for SKUs covered on the platform?
– We can directly extract a maximum of 500 products in a single download in an Excel sheet. Similarly, we can also download a list of products that drive the price trend chart from the chart itself – limited to a maximum of 2000 products once we click on the View products tab available at the price trend analysis.
– If the user wishes to extract bulk data, then the customer success team can assist with it by getting a backend extract. This will be an Excel file output. However, if the user requires a regular data feed, then our direct data service can be availed via direct Feeds and APIs (Application Programming Interface) through which the user can directly export large volumes of our data and integrate it into their own data systems. -
Q4. What type of channels are covered on the platform?
Currently, the platform tracks online food and grocery retailers, online Direct-to-Customer (D2C) shops, and a few online Marketplaces. The platform does not cover products listed on brick-and-mortar stores or social commerce sites such as Instagram, Twitter, and Facebook.
Please note that the success of e-commerce/online retailer coverage and tracking solely depends if it is technically feasible to crawl/extract the information from the respective retailers.