Quarterly Whiskey pricing trends in Germany
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Consumers’ preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices.
GlobalData’s new report titled Quarterly Whiskey pricing trends in Germany serves as a crucial resource for analyzing pricing and promotions of retailers & brands. The report tracks brands across online tracking over 250 SKU’s. GlobalData’s pricing tracker identifies product pricing and discounts to support promotional plans and assist brands and retailers in evaluating their competitive positioning in potential markets.
This is an on-demand report that will be delivered upon request. The Quarterly Whiskey pricing trends in Germany report will be delivered within 2 to 3 business days of the purchase, excluding weekends and holidays. Certain sections of the report may be removed or altered based on data availability and relevance.
Scope
- Pricing for products across different pack sizes and variant options at the store level
- Promotion and discounting activities by retailer and brand
- Packaging and brand variant assortments
- Channel strategy by retailer
- Claims by retailer
- Price gaps by retailer
- Price leadership by retailer
- Share of search by retailer
Reasons to Buy
- Enhanced Decision-Making: Identify gaps and opportunities around pricing, channels, and discounting to thrive in today’s fast-paced e-commerce environment.
- Trend Analysis: Spot trends and assess which products with specific claims or attributes are commanding higher prices. Determine areas for future product push and development strategies.
- Optimized Pricing Decision: Fine-tune pricing strategies among online retailers to stay competitive.
- Product Gap Analysis: Achieve profitable growth by addressing product selection gaps compared to competitors. Respond quickly to shifting customer preferences and retail trends.
- Discounting Strategy: Monitor the discounting strategies of competitors on comparable goods at various retailers.
- Promotional Analysis: Tailor promotions at the retailer and SKU levels to shape desired price perceptions across all channels.
Key Players
ABERFELDY IV LIMITED PARTNERSHIPArdbeg Distillery
Armorik
Arran
Auchentoshan
Bacardi Limited
Ballechin
BenRiach Distillery
Benromach Distillery Company
Bladnoch Distillery
Blanton's Distilling Co
Boulder Canyon Authentic Foods
Brauerei Locher AG
Buffalo Trace Distillery Inc
Bunnahabhain
Caol Ila
Clarkes
Connemara
Constellation Brands Inc
Dalwhinnie Distillery
Dewar's
Diageo Plc
Eagle Rare
Enso
Four Roses Distillery LLC
Gentleman Jack
Glen Turner
Glendalough
Glenfiddich
Gordon & MacPhail
Hibiki
Highland Queen
Hyde
Jura
Kavalan
Kilbeggan
Kilchoman
Knockando
Label 5
LAGAVULIN
Laphroaig
Loch Lomond Group
Mackmyra
Maker’s Mark Distillery
Inc.
Morrison Bowmore Distillers
Old Bushmills Distillery Ltd
Paul John
Penderyn
Pernod Ricard SA
Remy Cointreau UK Ltd
Rothaus
Signatory Vintage
Slyrs
Springbank
Statesman
Suntory Holdings Ltd
Suntory Whisky
Teacher's
The Arran Brewery Co.
Ltd.
The Chita
The Edrington Group Limited
The Famous Grouse
The Glendronach
The Glenmorangie Company Ltd
The Irishman
The Macallan
The Nikka Whisky Distilling Co.
Ltd
William Grant & Sons Ltd
Frequently asked questions
-
Q1. What is the frequency of price updates on the platform?
The prices of all the SKUs are tracked daily from the online retailers where it is offered.
-
Q2. Does the platform track product promotions such as price discounts and what is the frequency of adding new SKUs to the database?
– Yes, the discounted prices for each SKU offered by the retailers are tracked. Whenever the retailer offers a product discount, the discounted price is displayed.
– New SKUs are added on a weekly basis. -
Q3. How can I extract information from the platform, and can we get the historical price data for SKUs covered on the platform?
– We can directly extract a maximum of 500 products in a single download in an Excel sheet. Similarly, we can also download a list of products that drive the price trend chart from the chart itself – limited to a maximum of 2000 products once we click on the View products tab available at the price trend analysis.
– If the user wishes to extract bulk data, then the customer success team can assist with it by getting a backend extract. This will be an Excel file output. However, if the user requires a regular data feed, then our direct data service can be availed via direct Feeds and APIs (Application Programming Interface) through which the user can directly export large volumes of our data and integrate it into their own data systems. -
Q4. What type of channels are covered on the platform?
Currently, the platform tracks online food and grocery retailers, online Direct-to-Customer (D2C) shops, and a few online Marketplaces. The platform does not cover products listed on brick-and-mortar stores or social commerce sites such as Instagram, Twitter, and Facebook.
Please note that the success of e-commerce/online retailer coverage and tracking solely depends if it is technically feasible to crawl/extract the information from the respective retailers.
Sample Report
Quarterly Whiskey pricing trends in Germany was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample report to help you:
- Assess the relevance of the report
- Evaluate the quality of the report
- Justify the cost
Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.
