Retail Banking Country Snapshot: Germany 2016
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Local and co-operative banks, such as the Sparkassen and Volksbanken Raiffeisenbanken, dominate the retail banking market in Germany, with private commercial banks having a much smaller presence. Consumers strongly favor providers with good reputations, and personal recommendations are particularly important to younger age groups. Branches remain the most used acquisition channel across all products, although satisfaction levels for ongoing interactions are higher for digital than human channels.
Scope
Verdict Financial’s “Retail Banking Country Snapshot: Germany 2016” reviews the retail banking sector in Germany, with a particular focus on the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our global Retail Banking Insight Survey.
The report offers insight into:
– How consumers in Germany take out and use their financial products, and how this has changed in recent years.
– Which providers dominate the current account, savings, mortgage, and loan markets, and what factors persuaded their customers to choose them.
– The extent to which consumers are using online and mobile channels to research, take out, and use their financial products.
Reasons to Buy
Future proof your strategy with market sizing, forecasts, and analysis of key developments currently affecting the UK retail banking sector.
Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
Learn about the impact that new entrants and distribution channels will have on the market.
Bausparkasse
Deutsche Bank
Fidor Bank
N26
Postbank
Sparkasse
Volksbanken Raiffeisenbanken.
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