Retail Banking Country Snapshot: Taiwan 2016
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Taiwan has an advanced but overcrowded financial services market. Ownership of the key financial products is widespread, with consumers favoring providers that have a good reputation and with which they have an existing relationship. Although internet and mobile services are comprehensively available, local consumers still demonstrate a preference towards the branch channel over digital, in part due to Taiwan’s urban structure facilitating branch access.
Scope
This brief reviews the retail banking sector in Taiwan, with a particular focus upon the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our global Retail Banking Insight Survey.
The report offers insight into:
– How consumers in Taiwan take out and use their financial products, and how this has changed in recent years.
– Which providers dominate the current account, savings, mortgage, and loan markets, and what factors persuaded their customers to choose them.
– The extent to which consumers are using online and mobile channels to research, take out, and use their financial products.
Reasons to Buy
– Future proof your strategy with market sizing, forecasts, and analysis of key developments currently affecting Taiwan’s retail banking sector.
– Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
– Learn about the impact that new entrants and distribution channels will have on the market.
Bank of Taiwan
Chunghwa Post
Cathay United Bank
E Sun Commercial Bank
Fist Commercial Bank
Taipei Fubon Bank
Chang Hwa Commercial Bank
Taishin International Bank
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