Retail Banking Market Insights: Norway
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The banking sector in Norway is concentrated, with the top three providers accounting for 59% of main current accounts. Norwegian consumers tend to choose providers on the basis of reputational factors and an existing relationship. 11% consumers in Norway have switched their accounts in the last 12 months, which is the highest in the region. However, it is still below the global average. Norwegian savers are cautious, with around two-thirds saving to protect themselves against unforeseen events and over a third saving for financial investment. A desire for value for money is among the top three consumer characteristics. The mortgage market in Norway will grow rapidly over the next five years (2015-19). The high rate of mortgage ownership (57%) suggests that Norwegian households have relatively broad access to mortgage credit. Norway’s mortgage balances outstanding totaled NOK 1.74tn in 2014, up from NOK1.21tn in 2009. Around a third of consumers in Norway have a personal loan and consumer lending is dependent on overall economic development. The personal loans market is dominated by DNB, Sparebank 1 Gruppen, and Santander, with almost 42% of loans held with these two providers. More than two thirds of the population use smartphones in Norway, implying a large potential market for mobile-delivered financial services. Continued investment in Norway’s banking infrastructure is the key to progress.
Scope
Verdict Financial’s Retail Banking Country Snapshot: Norway is a review of the retail banking sector in Norway, with a particular focus on the current account, savings, mortgage, and personal loan markets. It includes both market-level data and insight from our global consumer survey.
Overview of Norway’s banking sector.
Insight into consumer preferences in Norway and the reasons for taking out and using their financial products and how this has evolved in recent years.
Discover which providers dominate the current account, savings, mortgage, and loan markets and the different factors persuading customers to choose them.
Examination of the extent to which consumers are using online and mobile channels to research, take out, and use their financial products.
Reasons to Buy
Futureproof your strategy with market sizing, forecasts, and analysis of key developments currently affecting Norway’s retail banking sector.
Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
Learn about the impact new entrants and distribution channels will have on the market.
Sparebank 1 Gruppen
Santander
Nordea
Sparebanken vest
Danske bank
yA bank
Skandiabanken
Pareto bank
Bank 2
SEB and Norges Bank
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