Frictionless/contextual shopping/commerce is the method of using data, technology, and devices to integrate buying opportunities as seamlessly as possible into the everyday activities of shoppers. The goal is to reduce the amount of time and inconvenience involved in the steps between the desire for a product and receiving it.
Scope
– Unmanned stores still have a way to go before they make an impact
– Payments through mobile apps and integrated devices gain traction
– Payments through facial recognition on rise
Reasons to Buy
– This report provides an overview on frictionless shopping methods in retail, themes, usage of technology and payment methods
