Retailing in Indonesia– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Indonesia’s retail sector is expected to witness healthy growth over the next five years backed by improving economic conditions, government efforts at boosting domestic consumption, relatively low inflation levels, and increasing disposable income. Rising numbers of internet users and increasing adoption of mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Scope

• Rapid urbanization to boost retail sales in the country

• Food and Grocery accounts for a major share of the country’s total retail sales

• E-commerce is gaining traction in the country

Shopping malls have become prime locations for retailing

Reasons to Buy

• Gain comprehensive knowledge on 26 products across 12 product sectors in the Indonesian retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

• Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

• Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

• Analysis of key international and domestic players operating in the Indonesian retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

Map
Giordano
Matahari
Mango
Zara
Centro
Stradivarius
Pull&Bear
Metro
Zalora.com
Berrybenka.com
Sepatu Bata
Charles & Keith
Clarks
Zevin
Roxorfootwear
Cuddindonesia
Gramedia
Books & Beyond
Periplus
Gunung Agung
Kinokuniya
Electronic City
Best Denki
Erajaya

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A growing economy offers new opportunities to retailers

3.1.1 Retail sales recorded healthy growth despite recession

3.1.2 Indonesians spend more than they save

3.1.3 Services sector continues to be the major sector for employment

3.1.4 Volatile inflation levels will influence retail sales growth

3.1.5 Rise in consumption expenditure a positive sign for retailers

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 Declining population growth rates may have a mild impact on retailing

4 Indonesian Shoppers

4.1 Online shopping has become order of the day

4.2 Rapid urbanization will fuel retail sales in the country

4.3 Shopping malls have become prime locations for retailing

5 Doing Business in Indonesia

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Infrastructure and logistics

5.2 Latest business reforms in Indonesia

5.3 Indonesia eases rules for foreign investors

5.4 Business culture

6 Internet & Technology

6.1 Broadband, Mobile Phone, and Internet Users

6.1.1 Use of social media through smartphones on the rise – an opportunity for retailers

7 Retail Topline

7.1 Total Retail

7.1.1 Online Sales & Growth

7.2 Summary of product sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of channels

7.3.1 Spend per Channel

7.3.2 Online Penetration of Key Product Sectors

8 Retail – Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.6 Health and Beauty

8.1.7 Furniture and Floor Coverings

8.1.8 Home and Garden Products

8.1.9 Music, Video, and Entertainment Software

8.1.10 Sports and Leisure Equipment

8.1.11 Jewelry, Watches, and Accessories

8.1.12 Luggage and Leather Goods

9.1 Clothing

9.2 Footwear

9.3 Books, News and Stationery

9.4 Electrical and Electronics

9.5 Food and Grocery

9.6 Health and Beauty

9.7 Furniture and Floor Coverings

9.8 Home and Garden Products

9.9 Music, Video and Entertainment Software

9.1 Sports and Leisure Equipment

9.11 Jewelry, Watches and Accessories

9.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016–2020

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Verdict Retail

10.4 Disclaimer

Table

Table 1: Indonesia Clothing Retail Sales (IDR billion), by Product Sub-Category, 2010–2015

Table 2: Indonesia Clothing Retail Sales (IDR billion), by Product Sub-Category, 2015–2020

Table 3: Indonesia Footwear Retail Sales (IDR billion), by Product Sub-Category, 2010–2015

Table 4: Indonesia Footwear Retail Sales (IDR billion), by Product Sub-Category, 2015–2020

Table 5: Major Domestic Retailers in Indonesia

Table 6: Major International Retailers in Indonesia

Table 7: Key Clothing Retailers in Indonesia

Table 8: Key Footwear Retailers in Indonesia

Table 9: Key Books, News and Stationery Retailers in Indonesia

Table 10: Key Electrical and Electronics Retailers in Indonesia

Table 11: Key Food and Grocery Retailers in Indonesia

Table 12: Key Health and Beauty Retailers in Indonesia

Table 13: Key Furniture and Floor Coverings Retailers in Indonesia

Table 14: Key Home and Garden Products Retailers in Indonesia

Table 15: Key Music, Video and Entertainment Retailers in Indonesia

Table 16: Key Sports & Leisure equipment Retailers in Indonesia

Table 17: Key Jewelry, watches and accessories Retailers in Indonesia

Table 18: Key Luggage and Leather Goods Retailers in Indonesia

Table 19: Indonesia Exchange Rate IDR–USD (Annual Average), 2010–2015

Table 20: Indonesia Exchange Rate IDR–USD (Annual Average), 2016–2020 Forecasts

Table 21: Verdict Retail Retail Channel Definitions

Table 22: Verdict Retail Retail Category Definitions

Figures

Figure 1: GDP Value (US$ billion), 2010–2015

Figure 2: Growth Rate of GDP (US$ billion, %), 2010–2015

Figure 3: GDP Value and Growth (IDR billion, %), 2010–2015

Figure 4: Forecasts for GDP Value and Growth (IDR billion, %), 2015–2020

Figure 5: Gross Domestic Savings Rate (% of GDP), 2005–2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005–2015

Figure 8: Inflation Growth Rates (%), 2005–2015

Figure 9: Household Consumption Expenditure of Indonesia (IDR billion), 2005 and 2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015

Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005–2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005–2020

Figure 14: Population Split by Gender (%), 2015 and 2020E

Figure 15: Population Split by Age Group (%), 2015 and 2020

Figure 16: Per Capita Spend on Retail (IDR), 2007 and 2015

Figure 17: Per Capita Spend (IDR) and Total Retail Spend by Age Group (%), 2007 and 2015

Figure 18: online shoppers in the country

Figure 19: Aeon’s shopping mall in Jakarta

Figure 20: Key Components of Doing Business in Indonesia

Figure 21: Total Number of Fixed Broadband Users and Penetration (millions, %), 2005–2015

Figure 22: Total Number of Mobile phone subscriptions and Penetration (millions, %), 2005–2015

Figure 23: Total Number of Internet Users and Growth Rate (millions,%), 2005–2015

Figure 24: Retail Sales Value and Growth (IDR billion, %), 2007–2015

Figure 25: Retail Sales as % of Total Consumer Spend (%), 2007 and 2015

Figure 26: Total Retail Sales and Growth Rate (IDR billion, %), 2015 and 2020

Figure 27: Online Sales and Growth Rate (IDR billion, %) 2015–2020

Figure 28: Share of Key Product Sectors (%), 2015 and 2020

Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015–2020

Figure 30: Value Growth of Key Product Sectors (IDR billion), 2015–2020

Figure 31: Spend Per Channel 2015 and 2020

Figure 32: Online Penetration of Key Product Sectors (%), 2015

Figure 33: Online Penetration of Key Product Sectors (%), 2020

Figure 34: Share of Clothing in overall Retail 2015 and 2020

Figure 35: Retail Sales Value and Growth (IDR billion, %) of Clothing 2015–2020

Figure 36: Spend per Head on Clothing 2015 and 2020

Figure 37: Share of Clothing by Womenswear, Menswear, and Childrenwear 2015 and 2020

Figure 38: Womenswear Sales Value and Growth (IDR billion, %) 2015–2020

Figure 39: Menswear Sales Value and Growth (IDR billion, %) 2015–2020

Figure 40: Childrenswear Sales Value and Growth (IDR billion, %) 2015–2020

Figure 41: Online Spend in Clothing and growth, 2015–2020

Figure 42: Online Share of Total Clothing Spend 2015 and 2020

Figure 43: Spending per Channel in Clothing (%) 2015 and 2020

Figure 44: Share of Footwear in overall Retail 2015 and 2020

Figure 45: Retail Sales Value and Growth (IDR billion, %) of Footwear 2015–2020

Figure 46: Spend per Head on Footwear 2015 and 2020

Figure 47: Share of Footwear by Women’s Footwear, Men’s Footwear and Children’s Footwear 2015 & 2020

Figure 48: Women’s Footwear Sales Value and Growth (IDR billion, %) 2015–2020

Figure 49: Men’s Footwear Sales Value and Growth (IDR billion, %) 2015–2020

Figure 50: Children’s Footwear Sales Value and Growth (IDR billion, %) 2015–2020

Figure 51: Online Spend in Footwear 2015–2020

Figure 52: Online Share of total Footwear Spend 2015 and 2020

Figure 53: Spending per Channel in Footwear (%) 2015 and 2020

Figure 54: Share of Books, News, and Stationery in overall Retail 2015 and 2020

Figure 55: Retail Sales Value and Growth (IDR billion, %) of Books, News, and Stationery 2015–2020

Figure 56: Spend per Head on Books, News, and Stationery 2015 and 2020

Figure 57: Online Spend in Books, News, and Stationery 2015–2020

Figure 58: Online Share of total Books, News, and Stationery Spend 2015 and 2020

Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020

Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 61: Retail Sales Value and Growth (IDR billion, %) of Electrical and Electronics 2015–2020

Figure 62: Spend per Head on Electrical and Electronics 2015 and 2020

Figure 63: Online Spend in Electrical and Electronics 2015–2020

Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020

Figure 67: Retail Sales Value and Growth (IDR billion, %) of Food and Grocery 2015–2020

Figure 68: Spend per Head on Food and Grocery 2015 and 2020

Figure 69: Online Spend in Food and Grocery 2015–2020

Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020

Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020

Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020

Figure 73: Retail Sales Value and Growth (IDR billion, %) of Health and Beauty 2015–2020

Figure 74: Spend per Head on Health and Beauty 2015 and 2020

Figure 75: Online Spend in Health and Beauty 2015–2020

Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020

Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020

Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020

Figure 79: Retail Sales Value and Growth (IDR billion, %) of Furniture and Floor Coverings 2015–2020

Figure 80: Spend per Head on Furniture and Floor Coverings 2015 and 2020

Figure 81: Online Spend in Furniture and Floor Coverings 2015–2020

Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020

Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020

Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 85: Retail Sales Value and Growth (IDR billion, %) of Home and Garden Products 2015–2020

Figure 86: Spend per Head on Home and Garden Products 2015 and 2020

Figure 87: Online Spend in Home and Garden Products 2015–2020

Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020

Figure 91: Retail Sales Value and Growth (IDR billion, %) of Music, Video, and Entertainment Software 2015–2020

Figure 92: Spend per Head on Music, Video, and Entertainment Software 2015 and 2020

Figure 93: Online Spend in Music, Video, and Entertainment Software 2015–2020

Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 95: Spending per Channel in Music, Video, and Entertainment Software (%) 2015 and 2020

Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 97: Retail Sales Value and Growth (IDR billion, %) of Sports and Leisure Equipment 2015–2020

Figure 98: Spend per Head on Sports and Leisure Equipment 2015 and 2020

Figure 99: Online Spend in Sports and Leisure Equipment 2015–2020

Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020

Figure 103: Retail Sales Value and Growth (IDR billion, %) of Jewelry, Watches, and Accessories 2015–2020

Figure 104: Spend per Head on Jewelry, Watches, and Accessories 2015 and 2020

Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015–2020

Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020

Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020

Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020

Figure 109: Retail Sales Value and Growth (IDR billion, %) of Luggage and Leather Goods 2015–2020

Figure 110: Spend per Head on Luggage and Leather Goods 2015 and 2020

Figure 111: Online Spend in Luggage and Leather Goods 2015–2020

Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020

Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020

Figure 114: The Triangulated Market Sizing Methodology

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