Retailing in Malaysia– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Total retail sales in Malaysia saw positive growth over the historic period, and this is expected to continue to 2020. However, the implementation of GST had a major influence on consumer confidence, and reduced consumer spending levels. The demand for products reduced to some extent as consumers limited their spending to daily essentials. Despite the slow growth of total retail sales, the online retail channel is poised to witness a considerable CAGR of 16.1% over the next five years, on the back of the increasing penetration of internet, mobile, and broadband users.

Scope

“Retailing in Malaysia– Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry:

What else does this report offer

• In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

• Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

• Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods

• Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons to Buy

Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market

Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2010, with forecasts until 2020

Analysis of key international and domestic players operating in the Polish retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

Chevignon
Anakku
Padini
Aeon
Cotton On
Metrojaya 
Parkson
Uniqlo
H&M
Mango
Zara
Isetan
Poplook
Melium
Bata 
Bonia
Zalora
Shoehoze
MyNEWS.com
Popular
MPH Bookstores
Times Bookstores
Kinokuniya
Borders 
Senheng
RadioShack
SenQ
7-Eleven
MyNEWS.com
Giant
Tesc

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 An economy on the growth path offers new opportunities to retailers

3.1.1 Retail sales grew akin to the economy

3.1.2 Savings continue to be priority among Malaysian consumers

3.1.3 Service remains the dominant sector for employment

3.1.4 Overall unemployment is stable but unemployment among the youth is a concern

3.1.5 GST has a major impact on inflation

3.1.6 Household consumption expenditure is a result of improvement in consumer spending

3.2 Ageing population may be a concern in the near future

4 Malaysian Shoppers

4.1 Booming tourism industry to spur retail growth

4.2 Online shopping frenzy catches up in Malaysia

4.3 Social media influence on the buying behavior of Malaysians

4.4 Increasing consumer preference for shopping centers

5 Doing Business in Malaysia

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and Logistics

5.1.5 Key business reforms in the recent past

6 Internet and Technology

6.1 One of the highest internet penetrations in the South East Asia

6.2 Fixed broadband penetration being cannibalized by the high demand in mobile broadband services

6.3 High smartphone penetration is set to boost m-commerce

7 Retail Topline

7.1 Total Retail

7.1.1 Online sales & growth

7.2 Summary of Product Sectors

7.2.1 Share of key product sectors

7.2.2 Key product sectors

7.3 Summary of Channels

7.3.1 Spend per channel

7.3.2 Online penetration of key product sectors

8 Retail – Product Sectors

8.1 Product Sector Analysis

8.1.1 Clothing

8.1.2 Footwear

8.1.3 Books, News, and Stationery

8.1.4 Electrical and Electronics

8.1.5 Food and Grocery

8.1.6 Health and Beauty

8.1.7 Furniture and Floor Coverings

8.1.8 Home and Garden Products

8.1.9 Music, Video, and Entertainment Software

8.1.10 Sports and Leisure Equipment

8.1.11 Jewelry, Watches, and Accessories

8.1.12 Luggage and Leather Goods

9 Retailers

9.1 Clothing

9.2 Footwear

9.3 Books, News and Stationery

9.4 Electrical and Electronics

9.5 Food and Grocery

9.6 Health and Beauty

9.7 Furniture and Floor Coverings

9.8 Home and Garden Products

9.9 Music, Video and Entertainment Software

9.1 Sports and Leisure Equipment

9.11 Jewelry, Watches and Accessories

9.12 Luggage and Leather Goods

10 Appendix

10.1 Definitions

10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

10.2 Summary Methodology

10.2.1 Overview

10.2.2 The triangulated market sizing method

10.2.3 Industry surveys in the creation of retail market data

10.2.4 Quality control and standardized processes

10.3 About Verdict Retail

10.4 Disclaimer

Table

Table 1: Malaysia Clothing Retail Sales (MYR bn), by Product Sub-Category, 2010–2015 47

Table 2: Malaysia Clothing Retail Sales (MYR bn), by Product Sub-Category, 2015–2020 47

Table 3: Malaysia Footwear Retail Sales (MYR bn), by Product Sub-Category, 2010–2015 53

Table 4: Malaysia Footwear Retail Sales (MYR bn), by Product Sub-Category, 2015–2020 53

Table 5: Major Domestic Retailers in Malaysia 97

Table 6: Major International Retailers in Malaysia 98

Table 7: Key Clothing Retailers in Malaysia 100

Table 8: Key Footwear Retailers in Malaysia 102

Table 9: Key Books, News and Stationery Retailers in Malaysia 103

Table 10: Key Electrical and Electronics Retailers in Malaysia 104

Table 11: Key Food and Grocery Retailers in Malaysia 105

Table 12: Key Health and Beauty Retailers in Malaysia 107

Table 13: Key Furniture and Floor Coverings Retailers in Malaysia 108

Table 14: Key Home and Garden Products Retailers in Malaysia 109

Table 15: Key Music, Video and Entertainment Retailers in Malaysia 110

Table 16: Key Sports & Leisure equipment Retailers in Malaysia 111

Table 17: Key Jewelry, watches and accessories Retailers in Malaysia 112

Table 18: Key Luggage and Leather Goods Retailers in Malaysia 113

Table 19: Malaysia Exchange Rate MYR–USD (Annual Average), 2010–2015 114

Table 20: Malaysia Exchange Rate MYR–USD (Annual Average), 2016–2020 Forecasts 114

Table 21: Verdict Retail Channel Definitions 115

Table 22: Verdict Retail Category Definitions 117

Figures

Figure 1: GDP Values (Current US$) billion, 2010–2015

Figure 2: Growth Rate of GDP (Constant US$), 2010–2015

Figure 3: GDP Value and Growth (MYR billion, %), 2010–2015

Figure 4: Forecasts for GDP Value and Growth (MYR billion, %), 2015–2020

Figure 5: Gross domestic savings (% of GDP), 2005–2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005–2015

Figure 8: Inflation GDP deflator (annual %) 2005–2015

Figure 9: Household Consumption Expenditure of Malaysia (US$ billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005–2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005–2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (MYR), 2005 and 2015

Figure 16: Per Capita Spend (MYR) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015 and 2020E

Figure 18: Tourist arrivals to Malaysia, (in thousands), 2010 and 2015

Figure 19: Social Network users and Penetration, Jan-2016

Figure 20: Key Components of Doing Business in Malaysia

Figure 21: Total Number of Internet Users and Penetration (Millions, %), 2005–2015

Figure 22: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005–2015

Figure 23: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005–2015

Figure 24: Retail Sales Value and Growth (MYR billion, %), 2005–2015

Figure 25: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015

Figure 26: Total Retail Sales and Growth Rate (MYR billion, %), 2015 and 2020

Figure 27: Online Sales and Growth Rate (MYR billion, %) 2015–2020

Figure 28: Share of Key Product Sectors (%), 2015 and 2020

Figure 29: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015–2020

Figure 30: Value Growth of Key Product Sectors (MYR billion), 2015–2020

Figure 31: Spend Per Channel, 2015 and 2020

Figure 32: Online Penetration of Key Product Sectors (%), 2015

Figure 33: Online Penetration of Key Product Sectors (%), 2020

Figure 34: Share of Clothing in overall Retail 2015 and 2020

Figure 35: Retail Sales Value and Growth (MYR billion, %) of Clothing 2015–2020

Figure 36: Spend-per-Head on Clothing 2015 and 2020

Figure 37: Share of Clothing by Women’s Wear, Men’s Wear and Children’s Wear 2015 and 2020

Figure 38: Childrenswear Sales Value and Growth (MYR billion, %) 2015–2020

Figure 39: Menswear Sales Value and Growth (MYR billion, %) 2015–2020

Figure 40: Womenswear Sales Value and Growth (MYR billion, %) 2015–2020

Figure 41: Online Spend in Clothing 2015–2020

Figure 42: Online Share of Total Clothing Spend 2015 and 2020

Figure 43: Spending per Channel in Clothing (%) 2015 and 2020

Figure 44: Share of Footwear in Total Retail 2015 and 2020

Figure 45: Retail Sales Value and Growth (MYR billion, %) of Footwear 2015–2020

Figure 46: Spend-per-Head on Footwear 2015 and 2020

Figure 47: Share of Footwear by Women’s Footwear, Men’s Footwear and Children’s Footwear 2015 and 2020

Figure 48: Women’s Footwear Sales Value and Growth (MYR billion, %) 2015–2020

Figure 49: Men’s Footwear Sales Value and Growth (MYR billion, %) 2015–2020

Figure 50: Children’s Footwear Sales Value and Growth (MYR billion, %) 2015–2020

Figure 51: Online Spend in Footwear 2015–2020

Figure 52: Online Share of total Footwear Spend 2015 and 2020

Figure 53: Spending per Channel in Footwear (%) 2015 and 2020

Figure 54: Share of Books, News, and Stationery in Total Retail 2015 and 2020

Figure 55: Retail Sales Value and Growth (MYR billion, %) of Books, News, and Stationery 2015–2020

Figure 56: Spend-per-Head on Books, News, and Stationery 2015 and 2020

Figure 57: Online Spend in Books, News, and Stationery 2015–2020

Figure 58: Online Share of total Books, News, and Stationery Spend 2015 and 2020

Figure 59: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020

Figure 60: Share of Electrical and Electronics in overall Retail 2015 and 2020

Figure 61: Retail Sales Value and Growth (MYR billion, %) of Electrical and Electronics 2015–2020

Figure 62: Spend-per-Head on Electrical and Electronics 2015 and 2020

Figure 63: Online Spend in Electrical and Electronics 2015–2020

Figure 64: Online Share of total Electrical and Electronics Spend 2015 and 2020

Figure 65: Spending per Channel in Electrical and Electronics (%) 2015 and 2020

Figure 66: Share of Food and Grocery in overall Retail 2015 and 2020

Figure 67: Retail Sales Value and Growth (MYR billion, %) of Food and Grocery 2015–2020

Figure 68: Spend-per-Head on Food and Grocery 2015 and 2020

Figure 69: Online Spend in Food and Grocery 2015–2020

Figure 70: Online Share of total Food and Grocery Spend 2015 and 2020

Figure 71: Spending per Channel in Food and Grocery (%) 2015 and 2020

Figure 72: Share of Health and Beauty in overall Retail 2015 and 2020

Figure 73: Retail Sales Value and Growth (MYR billion, %) of Health and Beauty 2015–2020

Figure 74: Spend-per-Head on Health and Beauty 2015 and 2020

Figure 75: Online Spend in Health and Beauty 2015–2020

Figure 76: Online Share of total Health and Beauty Spend 2015 and 2020

Figure 77: Spending per Channel in Health and Beauty (%) 2015 and 2020

Figure 78: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020

Figure 79: Retail Sales Value and Growth (MYR billion, %) of Furniture and Floor Coverings 2015–2020

Figure 80: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020

Figure 81: Online Spend in Furniture and Floor Coverings 2015–2020

Figure 82: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020

Figure 83: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020

Figure 84: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 85: Retail Sales Value and Growth (MYR billion, %) of Home and Garden Products 2015–2020

Figure 86: Spend-per-Head on Home and Garden Products 2015 and 2020

Figure 87: Online Spend in Home and Garden Products 2015–2020

Figure 88: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 89: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 90: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020

Figure 91: Retail Sales Value and Growth (MYR billion, %) of Music, Video, and Entertainment Software 2015–2020

Figure 92: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020

Figure 93: Online Spend in Music, Video, and Entertainment Software 2015–2020

Figure 94: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 95: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020

Figure 96: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 97: Retail Sales Value and Growth (MYR billion, %) of Sports and Leisure Equipment 2015–2020

Figure 98: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020

Figure 99: Online Spend in Sports and Leisure Equipment 2015–2020

Figure 100: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 101: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 102: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020

Figure 103: Retail Sales Value and Growth (MYR billion, %) of Jewelry, Watches, and Accessories 2015–2020

Figure 104: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020

Figure 105: Online Spend in Jewelry, Watches, and Accessories 2015–2020

Figure 106: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020

Figure 107: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020

Figure 108: Share of Luggage and Leather Goods in overall Retail 2015 and 2020

Figure 109: Retail Sales Value and Growth (MYR billion, %) of Luggage and Leather Goods 2015–2020

Figure 110: Spend-per-Head on Luggage and Leather Goods 2015 and 2020

Figure 111: Online Spend in Luggage and Leather Goods 2015–2020

Figure 112: Online Share of total Luggage and Leather Goods Spend 2015 and 2020

Figure 113: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020

Figure 114: The Triangulated Market Sizing Methodology

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