Business of the Rugby World Cup – Property Profile, Sponsorship and Media Landscape

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Business of Rugby World Cup Report Overview

The annual sponsorship revenue for the Rugby World Cup 2023 is estimated to be $143.75 million. The World Cup boasts of 38 active sponsorship deals, with the partners split into four categories: worldwide partners, official sponsors, official suppliers, and official supporters.

The Italian sportswear brand, Macron boasts 7 international team deals at the 2023 World Cup. This includes the 2023 deal with Samoa, which replaced the deal with Castore.

The Business of Rugby World Cup research report illustrates the key developments in the sport of rugby union and offers insight as to how its commercial appeal is continuing to grow. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, and comparisons to how the tournament has evolved in recent years.

Sponsorship Revenue (2023) $143.75 Million
Analysis ·       By Broadcasters

·       By Sponsors

·       By Sectors

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Business of Rugby World Cup – Analysis

Broadcasters Sponsors Sectors
·       Nine & Stan Sport

·       Ali Sports

·       M6 (18 matches) & France Televisions (10 matches) & TF1

·       Virgin Media

·       RAI & Sky Italia

·       ITV

·       Societe Generale

·       Volvic

·       Canon

·       HP

·       BKT

·       Meta

·       Technology

·       Clothing & Accessories

·       Media

·       Industrial Goods & Services

·       Food

·       Automotive

Business of Rugby World Cup – Media Landscape and Broadcasters

The main global market for media interest befalls those nations that are involved and those with a long-standing history in the sport. Rugby in general does not hold a large global footprint/interest as the likes of soccer and basketball and so its number of deals and revenue generated is significantly below these sports. However, one of the biggest markets remains the United Kingdom, which houses four of the biggest and most successful teams at the World Cup.

The key broadcasters are Nine & Stan Sport, Ali Sports, M6 (18 matches) & France Televisions (10 matches) & TF1, Virgin Media, RAI & Sky Italia, and ITV among others. The 2019 World Cup Final between South Africa and England proved to be a hit for the organizers, becoming the most-watched event Final in its history. The average live global audience for the event stood at more than 44 million. In the UK, ITV secured an average viewership of more than 12 million for the Final to become the most-watched British TV event since the soccer 2018 World Cup Final.

For more insights on broadcasters in the Business of Rugby World Cup, download a free report sample

Business of Rugby World Cup – League Sponsorship

The key sponsors for Rugby World Cup are Societe Generale, Volvic, Canon, HP, BKT, and Meta among others. Societe Generale, as one of the oldest worldwide partners of the rugby World Cup is also the highest paying partner of the tournament.

Business of Rugby World Cup Analysis by League Sponsorship

Business of Rugby World Cup Analysis by League Sponsorship

The 2023 World Cup will be the seventh time for Societe Generale as part of the World Cup.

For more insights on the sponsorship in the Business of the Rugby World Cup, download a free report sample

Scope

The main context of this report is to illustrate the key developments in the sport of rugby union and offer insight as to how its commercial appeal is continuing to grow. It takes a look at the main commercial revenue opportunities for the tournament and its teams, including media rights and main sponsorship deals. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, and comparisons to how the tournament has evolved in recent years.

Key Highlights

An overview of the position of the sport in 2023, looking at how the tournament arrived in France. A look at the main commercial streams, including sponsorship, media, and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from tournament, team, and player perspectives.

Reasons to Buy

The Rugby World Cup is one of the biggest sporting events to take place in 2023. At its last event Final in 2019, it achieved larger TV audiences than the men’s Wimbledon Final, the Cricket World Cup Final, and the Women’s Soccer World Cup Final in the United Kingdom. The report offers an in-depth overview of the tournament landscape, highlighting the main commercial streams for all concerned.

To know about our Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at GlobalData.

Table of Contents

  • 1. Overview

    • 1.1. Executive summary
    • 1.2. Overview
    • 1.3. Official bids
    • 1.4. Teams rankings
    • 1.5. Stadiums in use

  • 2. Attendances & Tickets

    • 2.1. Previous World Cup Attendance
    • 2.2. Ticket prices
    • 2.3. Potential ticket revenue income

  • 3. Social Media

    • 3.1. Team Social Media Breakdown
    • 3.2. Federation Social Media Breakdown
    • 3.3. Player Social Media Breakdown

  • 4. Media Landscape

    • 4.1. Official broadcasters
    • 4.2. Previous Tournament Figures

  • 5. Tournament Sponsorship

    • 5.1. Sponsorship Overview
    • 5.2. Partnerships History
    • 5.3. Annual Deal Values
    • 5.4. Industry deal breakdown
    • 5.5. Deal location breakdown

  • 6. Kit Supplier Market

    • 6.1. Overview of All Deals
    • 6.2. Annual Deal Values
    • 6.3. Brand Breakdown
    • 6.4. Kit Supplier History

  • 7. Team Sponsorship

    • 7.1. Annual Revenue of Deals
    • 7.2. Number of Deals

  • 8. Teams Overview

    • 8.1. Breakdown of Each Team, Group by Group

  • 9. Player Profiles

    • 9.1. Top Seven Player Profiles

  • 10. Appendix

Table

Official Bids Table

Team Rankings

Stadiums In Use

Attendances

Ticket Prices

Social Media Followings

Official Broadcasters

Previous TV Audiences

Partnership History

Sponsorship Deal Graphs

Kit Supplier Information

Team Sponsorship Overview Graphs

Individual Team Commercial Graphs

Frequently asked questions

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