Business of the Rugby World Cup – Property Profile, Sponsorship and Media Landscape
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Business of Rugby World Cup Report Overview
The annual sponsorship revenue for the Rugby World Cup 2023 is estimated to be $143.75 million. The World Cup boasts of 38 active sponsorship deals, with the partners split into four categories: worldwide partners, official sponsors, official suppliers, and official supporters.
The Italian sportswear brand, Macron boasts 7 international team deals at the 2023 World Cup. This includes the 2023 deal with Samoa, which replaced the deal with Castore.
The Business of Rugby World Cup research report illustrates the key developments in the sport of rugby union and offers insight as to how its commercial appeal is continuing to grow. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, and comparisons to how the tournament has evolved in recent years.
| Sponsorship Revenue (2023) | $143.75 Million |
| Analysis | · By Broadcasters
· By Sponsors · By Sectors |
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Business of Rugby World Cup – Analysis
| Broadcasters | Sponsors | Sectors |
| · Nine & Stan Sport
· Ali Sports · M6 (18 matches) & France Televisions (10 matches) & TF1 · Virgin Media · RAI & Sky Italia · ITV |
· Societe Generale
· Volvic · Canon · HP · BKT · Meta |
· Technology
· Clothing & Accessories · Media · Industrial Goods & Services · Food · Automotive |
Business of Rugby World Cup – Media Landscape and Broadcasters
The main global market for media interest befalls those nations that are involved and those with a long-standing history in the sport. Rugby in general does not hold a large global footprint/interest as the likes of soccer and basketball and so its number of deals and revenue generated is significantly below these sports. However, one of the biggest markets remains the United Kingdom, which houses four of the biggest and most successful teams at the World Cup.
The key broadcasters are Nine & Stan Sport, Ali Sports, M6 (18 matches) & France Televisions (10 matches) & TF1, Virgin Media, RAI & Sky Italia, and ITV among others. The 2019 World Cup Final between South Africa and England proved to be a hit for the organizers, becoming the most-watched event Final in its history. The average live global audience for the event stood at more than 44 million. In the UK, ITV secured an average viewership of more than 12 million for the Final to become the most-watched British TV event since the soccer 2018 World Cup Final.
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Business of Rugby World Cup – League Sponsorship
The key sponsors for Rugby World Cup are Societe Generale, Volvic, Canon, HP, BKT, and Meta among others. Societe Generale, as one of the oldest worldwide partners of the rugby World Cup is also the highest paying partner of the tournament.
Business of Rugby World Cup Analysis by League Sponsorship
The 2023 World Cup will be the seventh time for Societe Generale as part of the World Cup.
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Scope
The main context of this report is to illustrate the key developments in the sport of rugby union and offer insight as to how its commercial appeal is continuing to grow. It takes a look at the main commercial revenue opportunities for the tournament and its teams, including media rights and main sponsorship deals. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, and comparisons to how the tournament has evolved in recent years.
Key Highlights
An overview of the position of the sport in 2023, looking at how the tournament arrived in France. A look at the main commercial streams, including sponsorship, media, and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from tournament, team, and player perspectives.
Reasons to Buy
The Rugby World Cup is one of the biggest sporting events to take place in 2023. At its last event Final in 2019, it achieved larger TV audiences than the men’s Wimbledon Final, the Cricket World Cup Final, and the Women’s Soccer World Cup Final in the United Kingdom. The report offers an in-depth overview of the tournament landscape, highlighting the main commercial streams for all concerned.
To know about our Research Methodology and other aspects of the research study, kindly get in touch with our Sales Team at GlobalData.
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Frequently asked questions
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What is the estimated annual sponsorship revenue for Rugby World Cup 2023?
The annual sponsorship revenue for Rugby World Cup 2023 is estimated to be $143.75 million.
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How many sponsors are there in the Rugby World Cup League 2023?
The 2023 tournament will be supported by 38 main sponsors.
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Who are the key broadcasters of the Business of Rugby World Cup?
The key broadcasters are Nine & Stan Sport, Ali Sports, M6 (18 matches) & France Televisions (10 matches) & TF1, Virgin Media, RAI & Sky Italia, and ITV among others.
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Who is the key sponsor of the Business of the Rugby World Cup?
Societe Generale, as one of the oldest worldwide partners of the rugby World Cup is also the highest-paying partner of the tournament.
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