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Sector Analysis
NewSix Nations (Rugby Championship), 2024 – Event Analysis
Six Nations Rugby Championship 2024 Event Analysis Report Overview The annual sponsorship revenue for the Six Nations Rugby Championship 2024 is estimated to be $26.33 million. A Six Nations documentary released on Netflix before the tournament was aimed to increase the viewership for this year's tournament. The opening game of the Six Nations brought in an average audience of more than 6 million for host broadcaster France Televisions. The Six Nations Rugby Championship 2024 event analysis report identifies the sponsorship...
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Sector Analysis
Rugby World Cup 2023 – Event Analysis
Rugby World Cup 2023 Report Overview The Rugby World Cup 2023 had an estimated annual sponsorship revenue of $146.75 million. A total of 54 broadcast deals were struck for media rights to show the 2023 Rugby World Cup across the world and 39 brands partnered with the tournament, many of which are globally recognized. France was the host nation and the French broadcaster TF1 reported positive viewing figures across the competition. The Rugby World Cup 2023 research report provides an...
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Sector Analysis
Business of the Rugby World Cup – Property Profile, Sponsorship and Media Landscape
Business of Rugby World Cup Report Overview The annual sponsorship revenue for the Rugby World Cup 2023 is estimated to be $143.75 million. The World Cup boasts of 38 active sponsorship deals, with the partners split into four categories: worldwide partners, official sponsors, official suppliers, and official supporters. The Italian sportswear brand, Macron boasts 7 international team deals at the 2023 World Cup. This includes the 2023 deal with Samoa, which replaced the deal with Castore. The Business of Rugby...
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Company Insights
Six Nations (Rugby) 2022 – Property Profile, Sponsorship and Media Landscape
The home-nations broadcasting landscape remains dominated by free-to-air networks, despite growing reported interest and temptation from the pay-tv market. Recent extensions signed by the BBC and ITV have ensured a further four years of Six Nations coverage but beyond 2025, there are still fears of a landscape mix-up, which is further escalated by news South Africa may want to join the tournament that year. From a sponsorship perspective, the tournament still struggles for traction, with only a limited three-brand portfolio...