The Business of the Saudi Pro League 2025-26
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The “Business of the Saudi Pro League 2025-26” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the highest division of Saudi Arabian soccer, and one of the biggest in Middle East. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 18 competing teams. The report also looks at market viewership, attendance figures and social media popularity.
New media rights cycle starting in the 2025-26 season follows a digital-first strategy. League sponsorship is worth $80.13 million this season. PUMA is the most prominent brand in the kit supplier market, with three deals.
Scope
The main aims of this report is to highlight the commercial landscape across the Saudi Pro League. The report aims to break down the key commercial revenue streams for the league and its competing teams. It also offers a comprehensive overview of how the main commercial revenue streams for the league, highlighting its growth over a number of years, and provides in-depth analysis of the team commercial landscape.
Key Highlights
Overview of the media rights landscape. Global broadcasters. Global sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Attendances. Social media followers.
Reasons to Buy
The Saudi Pro League is one of the fastest growing soccer leagues in the world and in 2025 and features many of the biggest teams in Asia/Middle East. The report highlights the commercial landscape of the league and its comparative position against other major soccer leagues.
Visit Saudi
MedGulf
Saudi Logistic Services
PepsiCo
adidas
N.go
TikTok
EA Sports
Half Million
Webook
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