Singapore Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Singapore Baby Food Market Report Overview
The baby food sales in Singapore were SGD228.1 million in 2023. The Singaporean baby food market, however, will decline at a CAGR of less than 1% during 2023-2029. The Singapore baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Singapore Baby Food Market Outlook 2023-2029 (SGD Million)
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The Singapore baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive overview of the baby food sector from 2017 to 2029.
| Market Size 2023 | SGD228.1 million |
| CAGR (2023-2029) | <(1)% |
| Forecast Period | 2023-2029 |
| Historic Period | 2017-2022 |
| Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food · Baby Drinks |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · Drugstores & Pharmacies · E-retailers |
| Leading Manufacturers | · Nestlé
· Abbott Laboratories · Reckitt Benckiser Group · Danone · Royal FrieslandCampina |
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Singapore Baby Food Market Trends
The Singapore Government has laws in place to support and promote breastfeeding. For example, in August 2004, paid maternity leave was extended from eight to 12 weeks and subsequently to 16 weeks, which is thought to have had a positive influence on breastfeeding duration. This has promoted women’s participation in the workforce, even after their maternity breaks. Furthermore, the government has improved financial support for parents and encourages childbirth to increase the birth rate. Thus, favorable government laws along with initiatives to increase childbirth contribute to the baby food market sales in Singapore.
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Singapore Baby Food Market Segmentation by Categories
Baby milks led the market with the highest baby food market share in 2023
The key categories in the Singapore baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
The baby milk segment includes first-stage and growing-up milk among others. According to 2023 GlobalData store checks, the category consisted of milk powders; no liquid milks were on sale. Holle Baby Food, Bellamy’s Organic, Danone, Nestlé, Royal FrieslandCampina, Abbott Laboratories, and HiPP offered premium powdered baby milks.
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Segments Covered in the Singapore Baby Food Market
Singapore Baby Food Categories Outlook (Value, SGD Million, 2017-2029)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
Singapore Baby Food Distribution Outlook (Value, SGD Million, 2017-2029)
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
Singapore Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets distribution channel recorded the highest baby food sales in 2023
The key distribution channels in the Singapore baby food market are:
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- E-Retailers
Consumers majorly preferred hypermarkets & supermarkets for purchasing baby finger food and baby drinks in 2023.
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Singapore Baby Food Market - Competitive Landscape
Nestlé was the leading Singaporean baby food company in 2023
A few leading baby food manufacturers in Singapore are:
- Nestlé
- Abbott Laboratories
- Reckitt Benckiser Group
- Danone
- Royal FrieslandCampina
Nestlé garnered the highest Singapore baby food market size in value and volume terms. Reckitt Benckiser Group and Abbott Laboratories followed the lead among other baby food companies.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, and market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry into the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Key Highlights
Value sales of baby milks increased from SGD193.3 million ($140 million) in 2017 to SGD197 million ($146.7 million) in 2023, registering a CAGR of 0.3% during 2017–23.
Volume sales of the baby cereals & dry meals category fell from 0.52 million kg in 2017 to 0.47 million kg in 2023, contracting at a negative CAGR of 1.7% during 2017–23.
Value sales of the baby wet meals & others category grew from SGD12.8 million ($9.2 million) in 2017 to SGD15.2 million ($11.3 million) in 2023, posting a CAGR of 3% during 2017–23.
In volume terms, the baby finger food category declined from 0.037 million kg in 2017 to 0.035 million kg in 2023, registering a negative CAGR of 0.1%.
During 2017–23, PCE on baby drinks increased by 39.5% in current price terms and by 21.6% in constant price terms.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Abbott Laboratories
Reckitt Benckiser Group
Danone
Royal FrieslandCampina
The Kraft Heinz Company
Table of Contents
Table
Figures
Frequently asked questions
-
What was the Singapore baby food market size in 2023?
The baby food market size in Singapore was SGD228.1 million in 2023.
-
What is the expected Singapore baby food market growth rate from 2023 to 2029?
The baby food market in Singapore will decline at a CAGR of less than 1% during 2023-2029.
-
Which was the leading category in the Singapore baby food market in 2023?
Baby milks was the leading category in the Singapore baby food market in 2023.
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Which distribution channel dominated the Singapore baby food market in 2023?
The hypermarkets & supermarkets are the most preferred distribution channel in the Singapore baby food market in 2023.
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Which are the leading Singapore baby food market companies?
The leading manufacturers in the Singapore baby food market are Nestlé, Abbott Laboratories, Reckitt Benckiser Group, Danone, and Royal FrieslandCampina among others.
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Sample Report
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