Business of Soccer Kit Supplier Deals – Rest of the World

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The Brazilian league has the highest average kit supplier value across its 20 competing teams. Umbro and Adidas rank as the two most active deals in the Brazilian market, with five deals each. Adidas is the biggest spender across the 15 ROW leagues. However, Nike and PUMA are the most visible brands across the ROW markets.

The business of soccer kit supplier deals research report offers greater context to how commercial soccer is outside of the biggest markets in Europe. It highlights and compares some of the biggest deals on the planet and helps identify the current trends and market thinking. It also helps identify how the brands strategize and target soccer leagues outside of Europe and helps understand what happens in markets where there is less interest from the likes of Adidas, Nike, and PUMA.

Key Leagues ·       Campeonato Brasileiro Serie A

·       MLS

·       Chinese Super League (CSL)

·       Primera Division

·       A League

·       Categoria Primera A

·       Egypt Premier League

·       Indian Super League

·       Liga MX

Key Brands ·       Adidas

·       Nike

·       Puma

·       Umbro

·       Kappa

·       Kelme

·       Errea

·       Charly

·       Hummel

·       Nivia

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Business of Soccer Kit Supplier Deals – Major Leagues

The major leagues in the soccer kit supplier deals are Campeonato Brasileiro Serie A, MLS, Chinese Super League (CSL), Primera Division, A League, Categoria Primera A, Egypt Premier League, Indian Super League, and Liga MX among others. The Campeonato Brasileiro Serie A of Brazil has the highest deal values in the market.

As the national sport, Brazilians are obsessed with soccer and that passion translates into the players and fans at all levels of the professional game. The national team is the most successful in FIFA men’s World Cup history and is currently ranked as the third-best team on the planet. Whilst all their biggest stars eventually always make moves to play in the top leagues in Europe, the top-flight league in Brazil remains a hive of strong competition and passionate fans. Because of this, as well as some huge global soccer clubs involved in the league setup such as Flamengo, Palmeiras, and Corinthians, there is a real strong soccer market for domestic soccer in the country and brands are eager to get involved. As such, it comes as little surprise to see the average kit supplier deal in Brazil in 2023 emerge as the most financially lucrative of any of the leagues looked at in this report, at an average of over $4 million.

Soccer Kit Supplier Deals Business Analysis, by Leagues

Soccer Kit Supplier Deals Business Analysis, by Leagues

For more insights on the leagues associated with soccer deals, download a free report sample

Key Brands in the Soccer Kit Supplier Deals Business

Some of the key brands in the soccer kit supplier deals business are Adidas, Nike, Puma, Umbro, Kappa, Kelme, Errea, Charly, Hummel, and Nivia among others. Adidas is the highest spender among all these brands in the kit supplier deals business of soccer.

Soccer Kit Supplier Deals Business Analysis, by Brands

Soccer Kit Supplier Deals Business Analysis, by Brands

For more insights on brands in the soccer deals, download a free report sample


The idea behind this report is to offer greater context into how commercial soccer is outside of the biggest markets in Europe. It highlights and compares some of the biggest deals on the planet and helps identify the current trends and market thinking. It also helps identify how the brands strategize and target soccer leagues outside of Europe, and helps understand what happens in markets where there is less interest from the likes of Adidas, Nike, and PUMA.

Key Highlights

A clear breakdown of individual leagues and teams to help create a clear understanding of the current landscape. Exploring all leagues from various regions and continents. A full list of estimated ad-reported values linked to each team deal. A clear breakdown of how the brands themselves view the market outside of Europe.

Reasons to Buy

Soccer is the biggest sport on the planet and this report offers a truly international picture of the kit supplier landscape. It breaks down the deals by teams, leagues, and brands to truly uncover what active deals are in the market in 2023.

Table of Contents

  • 1. Executive Summary

    • 1.1. Main takeaways from the report

  • 2. League Breakdown

    • 2.1. All League Deals Highlighted
    • 2.2. Year-on-Year Changes from 2022 GlobalData Report
    • 2.3. Deal Values for 2023
    • 2.4. Brand Position in the market in 2023

  • 3. Leagues Analyzed:

    • 3.1. Argentina
    • 3.2. Australia
    • 3.3. Brazil
    • 3.4. China
    • 3.5. Colombia
    • 3.6. Egypt
    • 3.7. India
    • 3.8. Japan
    • 3.9. Mexico
    • 3.10. Paraguay
    • 3.11. Qatar
    • 3.12. Saudi Arabia
    • 3.13. South Africa
    • 3.14. South Korea
    • 3.15. USA

  • 4. Overview
  • 5. Average deal sizes across the 15 leagues
  • 6. Biggest active deals in each of the leagues
  • 7. Deal Tiers – breaking down the deals into three tiers
  • 8. Brand spend across the leagues
  • 9. Brand Visibility – how many leagues do each appear in
  • 10. 4. Brand Profiles
  • 11. Adidas – Breakdown of their 2023 portfolio
  • 12. Nike – Breakdown of their 2023 portfolio
  • 13. PUMA – Breakdown of their 2023 portfolio
  • 14. Umbro – Breakdown of their 2023 portfolio
  • 15. Kappa – Breakdown of their 2023 portfolio
  • 16. 5. Appendix

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