Business of Soccer Kit Supplier Deals – Key Markets Outside Europe

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Soccer Kit Supplier Deal Report Overview

Soccer is a truly global sport, ranking as the most popular sport in many countries outside of Europe, and is growing in so many others. However, Europe remains the biggest marketplace for club soccer around the world. Many of the most popular teams and players are all playing on the continent in the English Premier League, Italian Serie A, Spanish La Liga, and German Bundesliga. Hence, it is important to understand the landscape of the biggest soccer deals in other markets beyond those in Europe to better understand the global value of the sport.

The “Business of Soccer Kit Supplier Deals” report explores the main kit supplier rights in the global soccer market outside of Europe. The report focuses on 12 major leagues from different continents, looking specifically at the top-flight markets in Argentina, Australia, Brazil, Colombia, Egypt, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, and the US. It explores the main brands affiliated with these teams, highlighting the main industries involved and the history of the partnerships.

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Key Soccer Leagues

·       Primera Division

·       A-League

·       Campeonato Brasileiro Serie A

·       Categoria Primera A

·       Egyptian Premier League

Key Sponsors ·       Adidas

·       PUMA

·       Nike

·       Umbro

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Business of Soccer – Key Individual Leagues

Argentina: Boca Juniors and River Plate are the two standout teams in the topflight in Argentina and this is reflected in their sponsorship value. These two teams account for most of the last league titles and boast substantial followings on social media. German brand Adidas is the biggest spender in the Argentinian topflight in 2024. Its large spending comes predominantly from its big two deals with Boca Juniors and River Plate.

Australia: Melbourne City boasts the largest annual value from its kit supplier rights with PUMA. However, since Australia is not a huge global soccer market, the overall value of the Australian kit supplier market is not boosted by big international media/fan interest.

Brazil: Flamengo and Corinthians are the largest earners from kit supplier contracts in the top flight of Brazilian soccer in 2024. Both teams play in big markets, namely Rio de Janeiro and Sao Paulo, and have a long history of success. Flamengo and Corinthians have deals with Adidas and Nike respectively and enjoy a healthy income of over $12 million a year from their respective deals. Umbro held the national team kit rights before Nike, but still retains a large interest in Brazilian soccer, with three active club deals in 2024.

Soccer Kit Supplier Deal Analysis by Sponsors, 2024

Soccer Kit Supplier Deal Analysis by Sponsors, 2024

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Scope

The report provides:

  • Key developments in the global soccer league market in 2024.
  • Key insight into the main kit supplier landscape of soccer outside of the main markets in Europe.
  • Some industry-leading insight and analysis of the single most popular sport in the world.
  • Emphasis on the smaller markets internationally.

Key Highlights

The report focuses on a strong breakdown of the 12 individual leagues, including every active deal in the top flight. The report offers a greater breakdown of the market, highlighting the key industries involved and the durability of the partnerships. It also offers a good overview of the market from a brand perspective, understanding which brands are most globally targeting soccer.

Reasons to Buy

Soccer is the biggest sport in the world and its interest goes beyond that of the big markets in Europe. South America has long had a big affiliation with the sport, but the domestic landscape of the sport is evolving into new markets. There has been substantial growth in North America and the Middle East regions over the past few years.

Table of Contents

  • 1. Executive Summary

    • 1.1. Executive Summary
    • 1.2. Report Overview of all Leagues

  • 2. Overall Market Analysis

    • 2.1. Annual Values
    • 2.2. Biggest Deals Per League
    • 2.3. Deal Tiers
    • 2.4. Top 20 Most Prominent Brands
    • 2.5. Top 20 Highest Spending Brands

  • 3. Individual League Breakdown

    • 3.1. Argentina – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.2. Australia – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.3. Brazil – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.4. Colombia – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.5. Egypt – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.6. India – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.7. Japan – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.8. Mexico – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.9. Saudi Arabia – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.10. South Africa – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.11. South Korea – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes
    • 3.12. USA – League Kit Supplier List – Annual Values – Brand Coverage – Year-on-Year Changes

  • 4. Appendix

Table

Table of Annual Values of the Overall Market for Each League

Biggest deals in the market

Deal Tiers

Top 20 most prominent brands

Highest spending brands

Individual League Team Spend

Brand Coverage

Year-on-Year Changes

Figures

League Deals Breakdown Graphs

Highest priced deals Graph

Tier 1-3 Charts

League Breakdown of Supplier Graphs

Brand Spend * Position Graphs

Frequently asked questions

Business of Soccer Kit Supplier Deals – Key Markets Outside Europe standard reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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