Impact of COVID-19 on Pharmaceutical Social Media Influencer Activity – August 2020
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The highly contagious coronavirus (SARS-CoV-2), dubbed COVID-19 (formerly 2019-nCoV), which emerged at the close of 2019, has led to a medical emergency across the world, with the World Health Organization (WHO) officially declaring the novel coronavirus a pandemic on March 11, 2020. This report analyzes GlobalData’s social media Influencer dashboards to understand Influencer trends since the pandemic began and what key Influencers are discussing online about COVID-19.
Scope
This report analyzes Influencer trends since the pandemic began and what assesses what key Influencers are discussing online about the virus.
The report includes 10 Influencer dashboards:
•Seven therapy areas: Cardiovascular, Metabolic Disorders, Immunology, Infectious Diseases, Neurology, Oncology, and Ophthalmology
•Digital Pharma
•Macroeconomics
This report will be updated every two months.
This report analyses June and July 2020 activity, with May included as a comparison.
Reasons to Buy
View Influencer trends across different therapy areas and themes since the COVID-19 pandemic began.
Stay up to date on what key Influencers are discussing online about the virus.
Identify key Influencers across therapy areas and themes.
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