Social Media in Consumer Goods – Thematic Intelligence
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Social Media in Consumer Goods Thematic Report Overview
Social media has become increasingly prominent in the consumer goods industry as brands are able to promote their products reaching an astounding number of viewers, thus leading to online sales/s-commerce. With the COVID-19 pandemic heightening the number of users present on social media networks, this was vital for consumer-packaged goods companies to keep in line with this upward popularity and ensure that their brands were present online/invested in their social media pages to maximize profits.
The Social Media in Consumer Goods thematic intelligence report assesses how social media, combined with other emerging technologies, can be used across the consumer goods value chain. It provides an overview of the current landscape, as well as key players, while also highlighting opportunities for the use of social media in the future. The report provides an industry-specific analysis based on GlobalData databases and surveys.
Social Media in Consumer Goods – Key Trends
The main trends shaping the social media theme are classified into four categories: technology trends, macroeconomic trends, regulatory trends, and industry trends.
- Technology trends: Some of the key technology trends impacting the social media theme are content moderation, super-apps, gaming platforms, and internet TV.
- Macroeconomic trends: The key macroeconomic trends explained in the report are the impact of COVID-19 pandemic, social media presence in developing countries such as India, and
- Regulatory trends: Data privacy, antitrust, misinformation, and copyright are a part of the regulatory trends impacting the social media theme in the consumer goods industry.
- Industry trends: The impact of COVID-19 and its influence in the consumer goods industry, the rise of influencers, and an increase in tailored adverts towards consumers are a part of the industry trends impacting consumer goods.
Social Media in Consumer Goods - Value Chain Analysis
The social media value chain consists of five segments: the content layer, the distribution layer, the data layer, the services layer, and the customer layer.
Content layer: This is the layer where content is produced, both by users and third parties. This content is then shared on social media platforms. The social media business model relies on attracting and retaining consumers’ attention and gathering data about them, which social media platforms use to sell personalized advertising. Platforms such as Google and Facebook can collect large datasets directly.
Social Media Value Chain Analysis
For more insights into the social media value chain, download a free report sample
Leading Technology Companies
Some of the leading technology companies associated with this theme:
- Alphabet
- Amazon
- ByteDance
Leading Consumer Goods Company
Some of the leading consumer goods companies:
- Coca-Cola
- P&G
- Oatly
To know more about the technology and consumer goods companies, download a free report sample
Consumer Goods Sector Scorecard
At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our consumer goods sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.
- The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
- The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
- The risk screen ranks companies within a particular sector based on overall investment risk.
Consumer Goods Sector Scorecard – Thematic Screen
To know more about the consumer goods sector scorecards, download a free report sample
Social Media in Consumer Goods Market Report Overview
Report Pages | 43 |
Regions Covered | Global |
Value Chains | Content Layer, Distribution Layer, Data Layer, Services Layer, and Customer Layer |
Leading Technology Companies | Alphabet, Amazon, and ByteDance |
Leading Consumer Goods Company | Coca-Cola, P&G, and Oatly |
Segments Covered in the Report
Social Media in Consumer Goods Value Chain Outlook
- Content Layer
- Distribution Layer
- Data Layer
- Services Layer
- Customer Layer
Reasons to Buy
- Understand multiple trends and company responses to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Amazon
Microsoft
Uber
ByteDance
Kakao
Imgur
Medialab
Kustomer
Dubsmash
Giphy
Caicloud
Meta
Roblox
Signal
Coca-cola
P&G
Oatly
Table of Contents
Frequently asked questions
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What are the components of the social media value chain?
The social media value chain consists of five segments which are content layer, distribution layer, data layer, services layer, and customer layer.
-
What are the main trends shaping the social media industry?
The main trends shaping the social media industry are classified into four categories: technology trends, macroeconomic trends, regulatory trends, and industry trends.
-
Who are the leading technology companies in the consumer goods industry?
Some of the leading technology companies associated with the consumer goods industry are Alphabet, Amazon, and ByteDance among others.
-
What are the leading consumer goods company?
Some of the leading consumer goods companies are Coca-Cola, P&G, and Oatly among others.
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