Social Media in Medical Devices – Thematic Intelligence

Social Media in Medical Devices Thematic Report Overview

Social media has proven to impact the medical devices industry significantly. It has allowed patients to get together and discuss treatment options and their experiences within the healthcare system. Social media can help promote medical device awareness and understanding through sharing success stories, testimonials, and educational content. However, consumers’ increased concern about the use of personal data and content moderation will instead see smaller decentralized apps (dApps) become more popular. Several smaller social networks, such as BlueSky, Damus, and Mastodon, have entered the market following regulatory scrutiny of large social media companies’ business practices and users’ desire for more intimate engagement.

The social media in medical devices thematic intelligence report gives you an in-depth insight into the social media theme and the impact it has on the medical devices market. It provides a comprehensive analysis of the industry, including real-life case studies that showcase how healthcare providers have responded to the impact of this theme on their operations. The report also gives an insight into the key players and the competitive landscape of medical device companies within the social media theme.

Social Media in Medical Devices – Key Trends

The main trends that will shape the social media theme over the next 12 to 24 months are classified into technology trends, macroeconomic trends, and regulatory trends.

Technology Trends: The key technology trends likely to influence the social media theme in the medical devices industry are the rising popularity of artificial intelligence (AI), content moderation, the metaverse, conversational platforms, gaming, esports, and mobile health apps.

Macroeconomic Trends: Economic uncertainty, changing business models, splinternet, digital authoritarianism, patient consumerism, and generation hashtag are a few of the leading macroeconomic trends expected to influence the social media theme during the next few years.

Regulatory Trends: Online harm, antitrust, human rights, professional group guidelines, data privacy, copyright issues, and HIPAA are a few of the key regulatory trends likely to impact social media theme in the medical devices industry.

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Social Media – Value Chain Analysis

The key value chain components in the social media industry include the content layer, distribution layer, data layer, services layer, and customer layer.

Content Layer: Consumer profile data, user-generated content, news, film and TV, and games are the key components of the content layer. This layer consists of both user-generated and third-party content. In this layer, content is produced both by users and third parties. The content is then shared on social media platforms.

Social Media Value Chain Analysis

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Social Media in Medical Devices Industry Analysis

There are many uses for social media in the medical devices industry, not only for medical device companies but for healthcare professionals and patients. While there are some risks and limitations associated with the use of social media for healthcare purposes, it can prove useful if used correctly.

Social media is being used for marketing and branding, education and awareness, and clinical and market research purposes by medical device companies. These companies can create targeted campaigns to reach a specific audience and demographic and promote their products as well. Companies can use social media to raise awareness about new products and how to use them, but healthcare professionals can also make use of social media for educational purposes. Social media can help researchers recruit participants for clinical trials and studies, which in turn can expedite the recruitment process and increase the reach of clinical trials.

The social media in medical devices thematic report also covers:

• Timeline
• Signals
• Venture Financing Trends
• Patent Trends
• Company Filing Trends
• Hiring Trends

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Social Media in Medical Devices – Competitive Landscape

A few leading companies that will make their mark in the social media theme are:

Leading Public Companies: Alphabet (parent company of Google), Amazon, Meta, Roblox, Snap, Tencent, and Under Armour

Leading Private Companies: 7Cups, ByteDance, MyFitnessPal, Reddit, Signal, Telegram, and X (formerly Twitter)

Leading Companies in the Social Media Theme

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Scope

This report is a thematic brief, which identifies those companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and identify the leading and disrupting companies.

The report covers the social media theme.

Reasons to Buy

• GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
• Develop and design your corporate strategies through an in-house expert analysis of social media by understanding the primary ways in which this theme is impacting the healthcare industry.
• Stay up to date on the industry’s major players and where they sit in the value chain.
• Identify emerging industry trends to gain a competitive advantage.