South Korea Beer and Cider Market Insights 2025

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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope

The rise in tourist arrivals in France, owing to events such as 2024 Paris Olympics and Paralympic Games, will bolster the demand for alcoholic beverages.

Key Highlights

In 2024, the beer & cider sector posted annual volume and value growth rates of 0.7% and 1.1%, respectively. This modest growth was supported by rising out-of-home consumption, increased urbanization, and a rebound in tourism activity. However, the market also faced notable challenges, including political risks and geopolitical uncertainties, which weighed on consumer confidence and spending patterns. Amid the ongoing cost-of-living crisis and an uncertain economic outlook, consumers have become increasingly price-conscious, shifting their preference toward low-priced and mainstream offerings to manage household budgets. At the same time, growing health awareness is prompting many to reduce or avoid alcohol consumption altogether, driving greater interest in low- and zero-alcohol alternatives. Retail channels continued to dominate the distribution landscape in 2024, with the convenience store sub-channel showing the fastest growth. This expansion was driven by the channel’s extensive reach, longer operating hours, and ability to cater to on-the-go consumption, particularly among urban consumers.

Reasons to Buy

Gain an in-depth understanding of the dynamics and structure of the South Korean beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.

Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.

Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Oriental Brewery
Hite Brewery
Lotte Chilsung Beverage
Lotte Asahi Liquor
Heineken Korea
Diageo Korea
San Miguel Korea
BK Co
Maeil Dairy
Golden Blue

Table of Contents

Introduction

Executive Summary

Industry Snapshot

Sector Snapshot

Beer & Cider Volume and Value Growth Projections

Enablers and Inhibitors of Beer & Cider Growth

Category and Segment Insight

Beer & Cider Winners and Losers

Beer Category Overview

Beer Type Evolution

Flavor Dynamics – Beer

Craft Beer Segment Dynamics

Cider Category Overview

Cider Type Evolution

Flavor Dynamics – Cider

Price Segmentation

Alcoholic-Strength Segment Dynamics

Beer: Emerging Trends & Opportunities

Cider: Emerging Trends & Opportunities

Company and Brand Insight

Top Beer & Cider Company Dynamics

Leading Company Profiles

Tier 2 Companies – Key Callouts

Top Beer & Cider Brand Dynamics

Brand Spotlight Case Studies – How to Win

Brand Spotlight Case Studies – What to Learn

Mergers & Acquisitions Activity 2024

Job Analytics – Themes Evolution

Job Analytics – Total Jobs

Global Patent Filings

Distribution Insight

Beer & Cider Channel Dynamics

Beer & Cider Sub-Channel Dynamics

Price Point Analysis

Packaging Insight

External Packaging Influences

Packaging Snapshot

Packaging Material Snapshot

Packaging Type Snapshot

Consumer Insight

Key Drivers Influencing Beer & Cider Consumption

Moderation & Avoidance

Novel & Experimental

Environmental Responsibility

Actionable Insights

Appendix

Category Definitions

Packaging Definitions

Channel Definitions

Research Methodology

About GlobalData

Table

All alcoholic drinks (000s HL) incremental volume, 2025–30f

All alcoholic drinks (volume) CAGR, 2025–30f

Beer & cider volume and value growth projections, 2025–30f

Beer & cider category performance, 2023–24

Best-performing beer types by volume (000s HL), 2024

Best-performing beer types by value (LCU million), 2024

Best-performing cider types by volume (000s HL), 2024

Best-performing cider types by value (LCU million), 2024

Performance of top companies, 2024

Performance of top brands, 2024

Job postings by theme & company, January 2024–December 2024

Performance of retail and foodservice channels, 2024

Top growth opportunities in retail

Top growth opportunities in foodservice

Performance of packaging, 2024

Figures

Sector volume (000s HL), 2024

All alcoholic drinks market share and per capita consumption, 2024

Beer & cider sector size (000s HL, LCU million), 2020–30f

Beer & Cider Volume and Value Growth Projections

Beer volume (000s HL) and value (LCU million) size, 2020–30f

Beer type size, volume (000s HL) and value (LCU million), 2024

Beer types, value & volume category share, 2024

Volume and value share by leading flavor category, 2024

Craft beer size, 2019–24, 000s HL

Cider volume (000s HL) and value (LCU million) size, 2020–30f

Cider type size, volume (000s HL) and value (LCU million), 2024

Cider type size, volume (000s HL) and value (LCU million), 2024

Volume and value share by leading flavor category, 2024

Beer & cider price segment 2024 volume (000s HL), average price (LCU), value (LCU million), and 2023–24 growth

Alcoholic-strength bands, volume market share, 2024

Alcoholic-strength bands, incremental volume, 000s HL, 2023–24

Alcoholic-strength bands, volume CAGR, 2019–24

Volume share of top companies

Leading Company Profile 1: Company size, volume (000s HL) and value (LCU million), 2020–24

Leading Company Profile 1: Company key brand size, volume (000s HL), and growth (%), 2024

Leading Company Profile 2: Company size, volume (000s HL) and value (LCU million), 2020–24

Leading Company Profile 2: Company key brand size, volume (000s HL), and growth (%), 2024

Leading Company Profile 3: Company size, volume (000s HL) and value (LCU million), 2020–24

Leading Company Profile 3: Company key brand size, volume (000s HL), and growth (%), 2024

Volume share of top companies

Job postings by theme, January 2024–December 2024

Total job postings by company, January 2024–December 2024

Total beer & cider patent filings for key markets, 2024

Foodservice vs. retail annual beer & cider volume growth evolution, 2020–30f

Beer & cider volume share by channel, 2024

Beer PPL (LCU) evolution foodservice vs. retail, 2020–30f

Cider PPL (LCU) evolution foodservice vs. retail, 2020–30f

Packaging material volume share, 2024

Packaging material annual volume growth, 2019–24

Packaging material volume CAGR, 2019–24

Packaging type volume share, 2024

Packaging type annual volume growth, 2019–24

Packaging type volume CAGR, 2019–24

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