South Korea Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
The rise in tourist arrivals in France, owing to events such as 2024 Paris Olympics and Paralympic Games, will bolster the demand for alcoholic beverages.
Key Highlights
In 2024, the beer & cider sector posted annual volume and value growth rates of 0.7% and 1.1%, respectively. This modest growth was supported by rising out-of-home consumption, increased urbanization, and a rebound in tourism activity. However, the market also faced notable challenges, including political risks and geopolitical uncertainties, which weighed on consumer confidence and spending patterns. Amid the ongoing cost-of-living crisis and an uncertain economic outlook, consumers have become increasingly price-conscious, shifting their preference toward low-priced and mainstream offerings to manage household budgets. At the same time, growing health awareness is prompting many to reduce or avoid alcohol consumption altogether, driving greater interest in low- and zero-alcohol alternatives. Retail channels continued to dominate the distribution landscape in 2024, with the convenience store sub-channel showing the fastest growth. This expansion was driven by the channel’s extensive reach, longer operating hours, and ability to cater to on-the-go consumption, particularly among urban consumers.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the South Korean beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Hite Brewery
Lotte Chilsung Beverage
Lotte Asahi Liquor
Heineken Korea
Diageo Korea
San Miguel Korea
BK Co
Maeil Dairy
Golden Blue
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