Spain Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2028

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Spain Apparel Market Report Overview

The Spain apparel market size was valued at EUR34.8 billion in 2023. The market will witness slow growth at a CAGR of more than 1% during 2023-2028 dulled by the country’s aging population and high unemployment rate. The Spain apparel market report offers data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2023 in each of the categories as well as the entire apparel market of Spain.

Spain Apparel Market Outlook 2023-2028 (EUR Billion)

Spain Apparel Market Outlook 2023-2028 (EUR Billion)

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This Spain apparel market research report provides historical and forecast period data for total apparel sales in the country from 2018 to 2028. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and sectors of the Spain apparel market.

Market Size (2023)  EUR34.8 billion
CAGR (2023-2028) >1%
Forecast Period 2023-2028
Historical Period 2018-2022
Key Channels ·       Clothing, Footwear, and Accessories Specialists

·       Online Specialists

·       Other Online Retail

·       Department Stores

·       Hypermarkets, Supermarkets, and Hard Discounters

·       Other Offline Channels

Key Categories ·       Clothing

·       Footwear

·       Accessories

Key Brands ·       Zara

·       Nike

·       Primark

·       Mango

·       Shein

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Spain Apparel Market Drivers

Factors such as rising digital investments, Gen Z consumers, and the strength of the Spanish brands are driving the market. Gen Z consumers are particularly lucrative for fashion brands, as they constantly seek new styles to keep up with the latest trends. Their propensity to spend is particularly driven by their engagement with social media. Popular platforms such as TikTok and Instagram allow them to constantly view new products and easily purchase them. Furthermore, Spain is the home to some of the most prominent mass-market fashion players, including the Inditex Group and Mango. Going forward, these brands will experience robust growth, aided by their strong brand identities and superior knowledge of local consumers. This, in turn, supports the country’s overall apparel market growth.

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Spain Apparel Market Segmentation by Categories

The key categories in the Spain apparel market are clothing, accessories, and footwear. Clothing was the largest category in the Spain apparel market in 2023 as Spanish consumers remain conscious of their appearance and attuned to following the latest fashion trends. This category is further divided into womenswear, menswear, and childrenswear.

Spain Apparel Market Analysis by Categories, 2023 (%)

Spain Apparel Market Analysis by Categories, 2023 (%)

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Spain Apparel Market Segmentation by Channels

The key channels of the Spain apparel market are clothing, footwear, and accessories specialists, online specialists, other online retail, department stores, hypermarkets, supermarkets, and hard discounters, and other offline channels. Clothing, footwear, and accessories specialists accounted for the largest share of the market in 2023.

Spain Apparel Market Analysis by Channels, 2023 (%)

Spain Apparel Market Analysis by Channels, 2023 (%)

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Spain Apparel Market – Competitive Landscape

A few of the brands in the Spain apparel market are:

  • Zara
  • Nike
  • Primark
  • Mango
  • Shein

In 2023, Zara was the highest revenue contributor in the Spain apparel market. This can be attributed to its fast reaction to trends, and diverse range of styles, allowing it to cater to a broad selection of shoppers. Furthermore, the brand capitalizes on its extensive knowledge of local consumers’ preferences to remain ahead of fast fashion competitors.

Spain Apparel Market Analysis by Brands, 2023 (%)

Spain Apparel Market Analysis by Brands, 2023 (%)

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Segments Covered in the Report

Spain Apparel Category Outlook (Value, EUR Billion, 2018-2028)

  • Clothing
  • Accessories
  • Footwear

Spain Apparel Channels Outlook (Value, EUR Billion, 2018-2028)

  • Clothing, Footwear, and Accessories Specialists
  • Online Specialists
  • Other Online Retail
  • Department Stores
  • Hypermarkets, Supermarkets, and Hard Discounters
  • Other Offline Channels

Scope

The apparel market in Spain is expected to decline by 0.5% in 2024, as consumers’ finances remain strained following a couple of years of high inflation.

After underperforming in 2022 as shoppers shifted back to stores post-pandemic, the Spanish online apparel market grew by 8.3% in 2023 to EUR 7.8bn, with online penetration rising once again, by 1.1ppts to 22.6%.

Zara’s dominance in the Spanish apparel market is underpinned by its comprehensive knowledge of local consumers’ preferences and its ability to offer a diverse range of styles. Similarly, Mango is experiencing growth within the market, while H&M faces challenges due to its lackluster collections.

Reasons to Buy

  • Understand where the demand lies within the Spain Apparel market across various price positionings, categories, and brands, to allow you to maximize customer acquisition.
  • Learn how continued inflationary challenges will impact the Spain Apparel market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches brands are taking to stand out in the Spain Apparel market, and how you can adapt these to fit your own business.

Adidas
Bershka
Cortefiel
H&M
Lefties
Mango
Nike
Primark
Pull&Bear
Shein
Stradivarius
Zara

Table of Contents

EXECUTIVE SUMMARY

Spain Apparel Market Drivers

Spain Apparel Market Inhibitors

Economic Background

SPAIN APPAREL MARKET TO 2028

Spain Apparel Market 2018-2028

SPAIN APPAREL MARKET: CATEGORY PERFORMANCE TO 2028

Spain Apparel Market by Category, 2018, 2023 & 2028

Spain Clothing Categories 2018-2028

Spain Footwear Categories 2018-2028

Spain Accessories Category 2018-2028

Spain Apparel Market by Price Positioning, 2023, 2024 & 2028

Spain Sportswear Market 2018-2028

SPAIN APPAREL MARKET: CHANNEL PERFORMANCE TO 2028

Spain Online Apparel Market 2018-2028

Spain Online vs Offline Channel Growth 2018-2028

Spain Apparel Market by Channel, 2023 & 2028

CONSUMERS

Apparel Spending Changes by Demographic in H1 2024

Style Preferences

Online & Social Media Attitudes

Apparel Purchase Frequency

Apparel Purchase Drivers

Apparel Purchase Inspirations

Fashion Preferences & Attitudes

Sustainability & Ethical Concerns

COMPETITVE LANDSCAPE: BRANDS

Top 10 Spain Apparel Market Shares 2021-2023

Top 10: Winners & Losers 2024 Outlook

Brand Profiles

Lefties

Bershka

Cortefiel

Mango

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

Clothing: Winning and Losing Product Segments, 2023-2028 CAGR (%)

Footwear: Winning and Losing Product Segments, 2023-2028 CAGR (%)

Accessories: Winning and Losing Product Segments, 2023-2028 CAGR (%)

Figures

Real GDP (EUR billion) and annual growth (%)

Nominal GDP (EUR billion) and annual growth (%)

Real GDP per capita (EUR) and annual growth (%)

Consumer price inflation (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Spain Apparel Market Value, 2018, 2023 & 2028 (EUR bn) with CAGR (%)

Spain Apparel Market Value (EUR bn) and Volumes (m units) 2018-2028, with Annual Growth (%)

Category Shares within the Spain Apparel Market (%) 2018, 2023 & 2028

Clothing: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)

Footwear: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)

Accessories: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)

Spain Apparel Market by Price Positioning, 2023, 2024 & 2028

Spain Sportswear Market (EUR bn) with Annual Growth (%), 2018-2028

Spain Online Apparel Market (EUR bn) 2018-2028 and Online Penetration (%)

Online, Offline & Total Apparel Annual Growth in Spain (%), 2018-2028

Spain Apparel Market by Channel Share (%) 2023 & 2028

Spanish consumers that planned to spend more or less on apparel in H1 2024 by demographic

Styles purchased by Spanish apparel shoppers

Agreement and disagreement with statements regarding online shopping and social media

How frequently Spanish consumers purchase apparel

What is important to Spanish shoppers when purchasing apparel

What inspires Spanish consumers’ apparel purchases

Agreement and disagreement with statements regarding fashion preferences and attitudes

Agreement and disagreement with statements regarding Sustainability & Ethical Concerns

Top 10 Spain Apparel Brands by Market Share (%), 2021, 2022 & 2023, with Change in Share 2021-2023

Lefties Apparel Market Share in Spain (%) 2018-2023

Bershka Apparel Market Share in Spain (%) 2018-2023

Frequently asked questions

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