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Sports and Leisure Equipment Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

The retail market for sports and leisure equipment is expected to witness growth of 6.03% over the forecast period. Per capita spending is on the rise and will produce a CAGR of 6.1% over 2015–2020. In addition, online spending on sports and leisure equipment will grow at a CAGR of 14.46% during the next five years. Online sales of sports and leisure equipment are forecast to grow from PLN0.4 billion in 2015 to PLN0.8 billion by the end of 2020, driven by increasing consumer preference for the channel.

Scope

• Toys and Games was the largest category with 53.4% in retail sales in 2015

• Sales through the online channel are gaining traction, with the channel expected to grow at a CAGR of 14.46% during 2015-2020.

• Specialist retailers dominate the sport and leisure equipment market in Poland, having accounted for 65.6% of the sales in the segment.

Reasons to Buy

Gain a comprehensive knowledge on sports and leisure equipment sector in the Poland retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the sports and leisure equipment market

Analysis of key international and domestic players operating in the sports and leisure equipment market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share.

Key Players

Wader

Smyk

Decathlon

Go Sport

Adidas

Nike

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A growing economy offers new opportunities to retailers

3.1.1 Retail sales recorded healthy growth despite recession

3.1.2 Savings increased among Poles post-recession

3.1.3 Services sector continues to be the major sector for employment

3.1.4 Inflation levels declined to the lowest in the decade

3.1.5 Rise in consumption expenditure a positive sign for retailers

3.1.6 Increasing urbanization offers growth opportunities for retailers

3.2 Shrinking population impacts the labor force in the country

4 Poland Shoppers

4.1 Online shopping entices value conscious Poles

4.2 The luxury sector is gaining momentum with growing number of affluents

4.3 Private Labels and discount stores continue to increase

5 Doing Business in Poland

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Infrastructure and logistics

5.2 Latest business reforms in Poland

5.3 Business culture

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Sports and Leisure Equipment

6.2 Sports and Leisure Equipment Category Overview

6.2.1 Sports and Leisure Equipment by Channel

6.2.2 Sports and Leisure Equipment by Category

6.3 Sports and Leisure Equipment Category Analysis

6.3.1 Sports Equipment

6.3.2 Toys and Games

6.4 Major Retailers

6.4.1 Sports & Leisure equipment retailers

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

List of Tables

Table 1: Poland Sports and Leisure Equipment Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 2: Poland Sports and Leisure Equipment Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 3: Poland Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 4: Poland Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 5: Poland Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2010-2020

Table 6: Poland Sports and Leisure Equipment Retail Sales (PLN mn), by Category, 2010-2015

Table 7: Poland Sports and Leisure Equipment Retail Sales Forecast (PLN mn), by Category 2015-2020

Table 8: Poland Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2010-2015

Table 9: Poland Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2015-2020

Table 10: Poland Sports and Leisure Equipment Retail Segmentation (% value), by Category 2010-2020

Table 11: Poland Sports Equipment Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 12: Poland Sports Equipment Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 13: Poland Sports Equipment Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 14: Poland Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 15: Poland Sports Equipment Retail Segmentation, by Channel Group, 2010-2020

Table 16: Poland Toys and Games Retail Sales (PLN mn), by Channel Group, 2010-2015

Table 17: Poland Toys and Games Retail Sales Forecast (PLN mn), by Channel Group, 2015-2020

Table 18: Poland Toys and Games Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 19: Poland Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 20: Poland Toys and Games Retail Segmentation, by Channel Group, 2010-2020

Table 21: Key Sports & Leisure equipment Retailers in Poland

Table 22: Poland Exchange Rate PLN-USD (Annual Average), 2010-2015

Table 23: Poland Exchange Rate PLN-USD (Annual Average), 2016-2020 Forecasts

Table 24: Verdict Retail Channel Definitions

Table 25: Verdict Retail Category Definitions

List of Figures

Figure 1: GDP Value (US$ billion), 2010-2015

Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015

Figure 3: GDP Value and Growth (PLN billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (PLN billion, %), 2015-2020

Figure 5: Gross Domestic Savings Rate (% of GDP), 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of Poland (PLN billion), 2005 and 2015E

Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015

Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015

Figure 12: Rural and Urban Populations (millions) 2005, 2015, and 2020

Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 14: Population Split by Gender (%), 2015 and 2020E

Figure 15: Population Split by Age Group (%), 2015 and 2020

Figure 16: Per Capita Spend on Retail (PLN), 2007 and 2015

Figure 17: Per Capita Spend (PLN) and Total Retail Spend by Age Group (%), 2007 and 2015

Figure 18: online shoppers in the country

Figure 19: Private labels in Poland

Figure 20: Key Components of Doing Business in Poland

Figure 21: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020

Figure 22: Retail Sales Value and Growth (PLN billion, %) of Sports and Leisure Equipment 2015-2020

Figure 23: Spend per Head on Sports and Leisure Equipment 2015 and 2020

Figure 24: Online Spend in Sports and Leisure Equipment 2015-2020

Figure 25: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020

Figure 26: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020

Figure 27: Poland Sports and Leisure Equipment Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 28: Poland Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2010-2020

Figure 29: Poland Sports and Leisure Equipment Retail Sales and Forecast (PLN mn), by Category 2010-2020

Figure 30: Poland Sports and Leisure Equipment Retail Market Dynamics, by Category 2010-2020

Figure 31: Poland Sports Equipment Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 32: Poland Toys and Games Retail Sales and Forecast (PLN mn), by Channel Group, 2010-2020

Figure 33: The Triangulated Market Sizing Methodology

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