Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
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APAC Automotive Industry Sports Sponsorship Landscape Report Overview
Many automotive brands have secured sought-after sponsorship opportunities across the APAC region. The annual sponsorship deal value in the APAC automotive industry was $545.46 million in 2024. Automotive companies have a total of 104 active deals with soccer properties across the APAC region which makes this the sport most popular in the region.
The APAC automotive industry sports sponsorship report provides an overview of the automotive sector across the APAC region. It explores the active brands in the sector as well as a detailed sector-wise and brand analysis of the sector over the last few years.
Annual Deals Value (2024) | $3.63 million |
Key Sportss Type | · Australian Football
· Soccer · Cricket · Motor Racing · Tennis · Rugby League |
Key Category | · Team
· Federation · Event · Athlete · Event · Series |
Key Active Brands | · Toyota
· Hyundai · Ford · Nissan · Kia |
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APAC Automotive Industry Sports Sponsorship Landscape by Sports Type
A few of the popular sports across the APAC automotive industry sports sponsorship are Australian football, soccer, cricket, motor racing, tennis, and rugby league among others. Across the APAC region, soccer has the greatest volume of automotive agreements. Many soccer teams are playing in professional soccer leagues throughout the region, which presents a variety of sponsorship opportunities for brands.
APAC Automotive Industry Sports Sponsorship Analysis by Sports Types, 2024 (%)
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APAC Automotive Industry Sports Sponsorship Landscape by Category
A few of the significant categories in the APAC automotive sports sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Brands often choose to partner with teams, looking to connect with their fans.
APAC Automotive Industry Sports Sponsorship Analysis by Category, 2024 (%)
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APAC Automotive Sports Sponsorship Landscape – Brand Analysis
A few of the key brands in the APAC automotive industry associated with Sportss sponsorship are:
- Toyota
- Hyundai
- Ford
- Nissan
- Kia
Automotive brands from different subsectors appear among the most active brands in the APAC region. The Japanese car manufacturer Toyota is currently the most dominant brand with 15 deals in the APAC region.
APAC Automotive Industry Sports Sponsorship Analysis by Active Brands, 2024(%)
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Segments Covered in the Report
APAC Automotive Industry Sports Sponsorship Landscape Sports Type Outlook ($Million, 2024)
- Australian Football
- Soccer
- Cricket
- Motor Racing
- Tennis
- Rugby League
APAC Automotive Industry Sports Sponsorship Landscape Category Outlook ($Million,2024)
- Team
- Federation
- Event
- Athlete
- Event
- Series
Scope
The report looks to offer a detailed insight into the automotive sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the automotive sector across the APAC region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the automotive sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.
Kia
TVS Eurogrip
Toyota
Isuzu UTE
MRF Tyres
Hyundai
Ford
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Frequently asked questions
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What was the deal value in the APAC automotive industry sports sponsorship market?
The annual deal value in the APAC automotive sports sponsorship market was $545.46 million in 2024.
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Which is the leading category in the APAC automotive industry sports sponsorship landscape?
Teams are numerically the main recipients of the automotive sector’s sponsorship deals in the APAC region.
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Which are the major brands associated with the APAC automotive industry and sports sponsorship industry?
The key brands in the APAC automotive industry sports sponsorship market are Toyota, Hyundai, Ford, Nissan, and Kia among others.
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