Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

APAC Automotive Industry Sports Sponsorship Landscape Report Overview

Many automotive brands have secured sought-after sponsorship opportunities across the APAC region. The annual sponsorship deal value in the APAC automotive industry was $545.46 million in 2024. Automotive companies have a total of 104 active deals with soccer properties across the APAC region which makes this the sport most popular in the region.

The APAC automotive industry sports sponsorship report provides an overview of the automotive sector across the APAC region. It explores the active brands in the sector as well as a detailed sector-wise and brand analysis of the sector over the last few years.

Annual Deals Value (2024) $3.63 million
Key Sportss Type ·       Australian Football

·       Soccer

·       Cricket

·       Motor Racing

·       Tennis

·       Rugby League

Key Category ·       Team

·       Federation

·       Event

·       Athlete

·       Event

·       Series

Key Active Brands ·       Toyota

·       Hyundai

·       Ford

·       Nissan

·       Kia

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

APAC Automotive Industry Sports Sponsorship Landscape by Sports Type

A few of the popular sports across the APAC automotive industry sports sponsorship are Australian football, soccer, cricket, motor racing, tennis, and rugby league among others. Across the APAC region, soccer has the greatest volume of automotive agreements. Many soccer teams are playing in professional soccer leagues throughout the region, which presents a variety of sponsorship opportunities for brands.

APAC Automotive Industry Sports Sponsorship Analysis by Sports Types, 2024 (%)

APAC Automotive Industry Sports Sponsorship Analysis by Sports Types, 2024 (%)

Buy the full report for more Sports-type insights into the APAC Automotive Industry Sports Sponsorship Landscape, Download the Free Sample Report

APAC Automotive Industry Sports Sponsorship Landscape by Category

A few of the significant categories in the APAC automotive sports sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Brands often choose to partner with teams, looking to connect with their fans.

APAC Automotive Industry Sports Sponsorship Analysis by Category, 2024 (%)

APAC Automotive Industry Sports Sponsorship Analysis by Category, 2024 (%)

Buy the full report for more category insights into the APAC Automotive Sports Sponsorship Landscape, Download the Free Sample

APAC Automotive Sports Sponsorship Landscape – Brand Analysis

A few of the key brands in the APAC automotive industry associated with Sportss sponsorship are:

  • Toyota
  • Hyundai
  • Ford
  • Nissan
  • Kia

Automotive brands from different subsectors appear among the most active brands in the APAC  region. The Japanese car manufacturer Toyota is currently the most dominant brand with 15 deals in the APAC region.

APAC Automotive Industry Sports Sponsorship Analysis by Active Brands, 2024(%)

APAC Automotive Industry Sports Sponsorship Analysis by Active Brands, 2024(%)

Buy the Full Report for More Brand Analysis into the APAC Automotive Industry Sportss Sponsorship Landscape Download a Free Sample Report

Segments Covered in the Report

APAC Automotive Industry Sports Sponsorship Landscape Sports Type Outlook ($Million, 2024)

  • Australian Football
  • Soccer
  • Cricket
  • Motor Racing
  • Tennis
  • Rugby League

APAC Automotive Industry Sports Sponsorship Landscape Category Outlook ($Million,2024)

  • Team
  • Federation
  • Event
  • Athlete
  • Event
  • Series

Scope

The report looks to offer a detailed insight into the automotive sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Key Highlights

A detailed overview of the automotive sector across the APAC region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

For those wanting an in-depth analysis of how the automotive sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.

Nissan
Kia
TVS Eurogrip
Toyota
Isuzu UTE
MRF Tyres
Hyundai
Ford

Table of Contents

Contents

– Executive Summary

– Introduction

Market Insights

– Sponsorship Automotive Sponsorship Market Trends

Sector Analysis

– Sector Summary

– Top Sports by Value and Volume

– Product Category Breakdown

– Key Product Sponsorship Markets Across The APAC region

– Biggest Deals Automotive Sector

– Top 10 Expiring Deals in 2023

Case Study

– Virat Kohli and MRF Tyres

Brand Analysis

– Brand Summary

– Breakdown of spend in the APAC region by brands’ home regions

– Most Active Brands

– Biggest Spenders

– Key Brands

Appendix

– Sources

Table

Leading companies charts

market trends charts

APAC region data charts

deal volume by sport chart

Sports annual value chart

biggest deals in the sector chart

subsectors deal volume chart

top 5 spending subsectors chart

product category breakdown charts

biggest spend per brand chart

Most active brands by number of deals chart

Frequently asked questions

Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies standard reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Sport reports
Business and Consumer Services
New
Global Hiring Activity - Trends and Signals 2023
$399 | April 2024
Business and Consumer Services
Aon - Digital Transformation Strategies
$1,495 | December 2023
Business and Consumer Services
New
Top Business and Professional Services Foreign Direct Investment Companies
$399 | April 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies in real time.

  • Access a live Asia-Pacific (APAC) Automotive Industry Sports Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.