Apparel, Clothing and Accessories Sports Sponsorship Landscape – Analysing Key Brands and Spenders, Venue Rights, Deals and Case Studies
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Apparel, Clothing, and Accessories Sports Sponsorship Landscape Report Overview
The apparel, clothing, and accessories sector has an annual spend of $5.98 billion in sports sponsorship for 2023. Nike and Adidas stand as the pioneers in the realm of sports sponsorship from the clothing & accessories sector, strategically aligning with popular sports entities to elevate customer preference and expand their global market presence. At present EMEA region-based firms account for most of the sector’s expenditure.
The apparel, clothing, and accessories sports sponsorship landscape report provides deep insights into the apparel, clothing, and accessories sector sponsorship market trend, most active sport, product categories, key product sponsorship market, most attractive sports leagues, and properties of the sector companies.
Annual Spend (2023) | $5.98 Billion |
Historical Period | 2017-2022 |
Key Sports Types | · Soccer
· Baseball · American Hockey · Ice Hockey · Multi-Sport Games · Golf · Motorsports · Basketball · US College Sport · Tennis |
Leading Brands | · Nike
· Adidas · Puma · Rolex · Under Armour |
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Apparel, Clothing and Accessories Sports Sponsorship Market Dynamics
Clothing & accessories firms are positioned prominently within the global sports landscape, displaying a deep level of engagement with sports rights holders. These brands have become synonymous with sports fans, who can easily acquire replica jerseys of their favorite players from the brand’s dedicated outlets. Sportswear brands use kit supplier deals as a proving ground for the quality of their product and play a pivotal role in bolstering brand awareness within target markets. Additionally, these brands forge iconic advertising campaigns in partnership with the sponsored athlete, effectively associating their products with both athleticism and style. An example of this transcendent influence is Michael Jordan’s collaboration with Nike on the Air Jordan line, which extended beyond the realm of sports to become a cultural phenomenon.
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Apparel, Clothing, and Accessories Sports Sponsorship Market Segmentation by Sports Types
Soccer is the most popular sport to sponsor among apparel, clothing, and accessories brands in 2023.
The key sports associated with the apparel, clothing, and accessories sponsorship landscape are soccer, baseball, American hockey, ice hockey, multi-sport games, golf, motorsports, basketball, US college sports, and tennis. Soccer is representing nearly half of the sector’s spending on sports sponsorship in 2023. Given soccer’s global popularity and commercial success, it’s no surprise that the sport secures over seven times more sponsorship deals than the next sport, motorsport, and is over five times higher in sponsorship value than basketball.
Apparel, Clothing, and Accessories Sports Sponsorship Market Analysis by Sports Types, 2023 (%)
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Apparel, Clothing, and Accessories Sports Sponsorship Market Segmentation by Active Brands
Amongst all the global apparel, clothing, and accessories brands with active sponsorship deals in 2023, Nike has the most agreements in place.
Some of the global apparel, clothing, and accessories brands with active sponsorship deals in 2023 are:
- Nike
- Adidas
- Puma
- Rolex
- Under Armour
Nike sponsorship spend is dispersed into more than 116 sponsorship deals with the federation category attracting most of the brand’s sponsorship spend in 2023. Besides federation, team, and events partnerships, Nike places a strong emphasis on athlete endorsements with some of the most iconic sportsmen and women. Nike’s athlete endorsement portfolio, which includes Kevin Durant, LeBron James, Cristiano Ronaldo, Kylian Mbappe, Tiger Woods, and many more, serves as a gateway for the company to tap into athletes’ diverse fan bases, develop credibility for its products, and enhance brand outreach.
Apparel, Clothing, and Accessories Sports Sponsorship Market Analysis by Active Brands, 2023 (%)Buy the Full Report to Know More About Active Brands in the Apparel, Clothing, and Accessories Sports Sponsorship Market
Segments Covered in the Report
Apparel, Clothing and Accessories Sports Sponsorship Sports Types Outlook (Value, $ Billion, 2017-2023)
- Soccer
- Baseball
- American Hockey
- Ice Hockey
- Multi-Sport Games
- Golf
- Motorsports
- Basketball
- US College Sport
- Tennis
Scope
- This report provides an overview of the apparel, clothing, and accessories sponsorship sector globally, with a focus on different regions.
- The report identifies the key apparel, clothing, and accessories brands currently operating in the sector, including the most active brands and the ones with the highest spend.
- A look at which sports are the most frequently sponsored by apparel, clothing, and accessories brands, and the benefits they have reaped from these deals.
- A detailed look at what kinds of partnerships are most prevalent when it comes to apparel, clothing, and accessories brands.
Reasons to Buy
- For those wanting an in-depth analysis of how the biggest partnerships are active in the sector.
- Discusses why some brands are more active than others, and how this is affected by the sports that are most popular in their regions.
- GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
Adidas
Puma
Fanatics
LVMH
Rolex
Under Armour
Jordan
Oakley
Tissot
Castore
New Balance Omega
Umbro
Macron
Hummel
Table of Contents
Frequently asked questions
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What is the estimated annual spend accounted for by the apparel, clothing, and accessories sector for sports sponsorship in 2023?
The apparel, clothing, and accessories sector accounts for an estimated annual spend of $5.98 billion in sports sponsorship for 2023.
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Which is the leading sports associated with the apparel, clothing, and accessories sponsorship landscape?
Soccer is the leading sport associated with the apparel, clothing, and accessories sponsorship landscape in 2023.
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Who are the active brands in the sports sponsorship market apparel, clothing, and accessories sector?
Some of the global apparel, clothing, and accessories brands with active sponsorship deals in 2023 are Nike, Adidas, Puma, Rolex, and Under Armour.
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