Sports Tourism – Thematic Research

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The global sports tourism market size was $800 billion in 2019. The globalization of the world’s economy over the past 60 years has seen popular sports grow into significant money-makers. Sport is now a business, and money can be made in spades with the regular holding of league seasons and tournaments. This presents opportunities for countries to host, and not only reap financial benefits, but increase the popularity of sports in their country. This can lead to long-term benefits in terms of interest and performance at various levels.

The sports tourism research report will give you an in-depth look at the sports tourism industry, including its growth and development pre-COVID-19, the impact of COVID-19 on the current state of the sector, and a look ahead to a potential future.

Sports Tourism – Key Trends

The key trends in sports tourism can be classified into technology trends and industry trends.

Technology trends: The key technology trends include technology & tourism, AI & robotics, virtual viewing, and others. The development of artificial intelligence has seen its increased use in the sporting world in the form of robotics. They were prominently used at the 2018 Winter Olympics in Pyeongchang, in a variety of ways, from welcoming tourists at the airport to providing directions and instructions for visitors in other languages.

Industry Trends: The key industry trends impacting sports tourism are COVID-19, financial impact, and others.

Sports Tourism – Industry Analysis

The global sports tourism market size was $800 billion in 2019, as sporting events have become a global affair due to the increase in international travel and the onset of the internet. However, the entire tourism sector has ground to a halt during COVID-19, as most countries still have travel restrictions in place, and many major markets are still in lockdown.

Europe is currently the dominant market in sports tourism, followed by the US. Asia is seen as a developing market, with enormous potential for growth. Part of the reason for Europe’s dominance is that the continent has sizable interests in several major sports, in a way that other continents do not have. For instance, North America’s sports market heavily revolves around sports like American football and baseball, which do not have a huge global appeal.

Sports Tourism - Value Chain

The sports tourism industry value chain can be split into the annual season and one-off tournaments.

Annual season: The key layers of the annual season are Premier League, NFL, NHL, NBA, and others.

Sports Tourism Market Value Chain

Sports Tourism Market Value Chain

To know more about the sports tourism market value chain, download a free report sample

Leading Sports Tourism Companies

The leading companies in sports tourism are FIFA, IOC, IPL, NBA, NFL, and others. While FIFA can probably count themselves lucky that the FIFA World Cup wasn’t being held in 2020, they have been forced into cancellations for other tournaments at lower levels of football. Both the U17 and U20 World Cups, scheduled to be held in 2021 in Peru and Indonesia, have been postponed to 2023 due to COVID-19.

Sports Tourism Market Report Overview

Report Pages 36
Regions Covered Global
Market Size (2019) US$800 billion
Trends Technology Trends and Industry Trends
Value Chain Annual Season and One-off Tournaments.
Leading Companies FIFA, IOC, IPL, NBA, NFL, and Others


The report provides:

  • An in-depth look at the sports tourism industry, including its growth and development pre-COVID-19, the impact of COVID-19 on the current state of the sector, and a look ahead to a potential future.
  • Impact of COVID-19 on sports tourism, large event case studies, key industry trends, market analysis and predictions, value chain.

Reasons to Buy

  • A thorough analysis of the current sports tourism industry, and a look at its potential future.

Premier League

Table of Contents

1. Executive Summary

2. Players

3. Thematic briefing

4. Trends

4.1 Technology trends

4.2 Industry trends

5. Industry Analysis

5.1 Market size and growth forecasts

5.2 Timeline

6. Value chain

7. Companies

8. Further reading

9. Our thematic research methodology

10. About GlobalData

11. Contact us

Frequently asked questions

Sports Tourism – Thematic Research thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Sports Tourism – Thematic Research was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Sports Tourism – Thematic Research in real time.

  • Access a live Sports Tourism – Thematic Research dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.