Sports Viewership – Thematic Intelligence

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Published: April 17, 2023 Report Code: GDSPO-TR-S032-TH

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Sports Viewership Thematic Overview

In recent decades, sports has become very popular owing to its fans and viewers. This widespread popularity has turned sports into a lucrative business opportunity. For years, viewers have been inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made in this business. Hence, many major sports leagues and teams are now trying to win over new fans across the globe by broadening the appeal of sports. They are trying to increase the number of potential business opportunities, as well as the amount of money that can be made. The increasing globalization of society through social media has opened sports to worldwide audiences, and teams must find ways to appeal to fans in countries other than their own.

The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity and factors driving its popularity. The report also presents key trends impacting the theme. Further, the report provides market size and growth forecasts.

Sports Viewership – Key Trends

The main trends shaping the viewership in sport theme over the next 12 to 24 months are the rise of streaming, social media, in-game technology, virtual reality, financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, and commercial interest.

Social Media: Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further.

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Sports Viewership – Industry Analysis

The sports viewership market is expected to grow at a CAGR of more than 30% between 2020 and 2024. The market will continue to grow as it did before COVID-19 as fans going to games remains an integral part of sports viewership and attendance levels are expected to return to where they were before the pandemic. Additionally, the older generations of sports fans continue in their belief that attending a live sporting event is the ultimate experience for a sports lover. However, some of the deals being struck may end up being with different broadcasters than the pre-pandemic one.

The sports viewership industry analysis also covers:

  • Timeline

Media Rights Market Value, 2016-2024 ($ Million)

Media Rights Market Value, 2016-2024 ($ Million)

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Sports Viewership - Value Chain Analysis

The sports viewership value chain consists of sporting events, fan attendance, TV rights, TV subscriptions, and others.

Sporting events: Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the world’s wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content or esports. These have all proven effective at raising the financial profile of teams worldwide and all have been affected in some way by the COVID-19 pandemic.

Sports Viewership Value Chain Analysis

Sports Viewership Value Chain Analysis

For more insights into the sports viewership value chain, download a free report sample

Leading Public Companies

Some of the leading public companies making their mark within the sports viewership theme:

  • Amazon
  • BT
  • DAZN

To know more about the leading public companies in the sports viewership theme, download a free report sample

Sports Viewership Market Report Overview

Report Pages 26
Regions Covered Global
CAGR (2020-2024) >30%
Key Trends Rise of Streaming, Social Media, In-Game Technology, Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching From Home Vs Game Attendance, Ticket Prices, and Commercial Interest
Value Chains Sporting Events, Fan Attendance, TV Rights, and TV Subscriptions
Leading Public Companies Amazon, BT, and DAZN

Segments Covered in the Report

Sports Viewership Value Chain Outlook (Value, 2020-2024)

  • Sporting Events
  • Fan Attendance
  • TV Rights
  • TV Subscriptions

Scope

This report provides:

  • An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations.

  • Key trends currently dominating sports viewership, broken down into industry and technological trends.

  • A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team.

  • A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards.

  • A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business.

Reasons to Buy

  • For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry.

  • Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere.

  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.

Premier League
UEFA
NBA
NFL
Amazon
BT
ESPN
DAZN
NBC
Sky

Table of Contents

1. Executive Summary

2. Players

3. Thematic briefing

4. Trends

4.1 Technology trends

4.2 Industry trends

5. Industry Analysis

5.1 Market size and growth forecasts

5.2 Timeline

6. Value chain

7. Companies

8. Further reading

9. Our thematic research methodology

10. About GlobalData

11. Contact us

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