SVoD Market Trends and Opportunities in Europe
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"SVoD Market Trends and Opportunities in Europe", is a new Telecom Insider Report by GlobalData that offers a detailed analysis of the SVoD video market in Europe. The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.
Although over the last several years, the demand for SVoD services in Europe has been increasing rapidly, it has not had yet an important impact on the traditional pay-TV market. However, as a way of lessening the impact of the SVoD industry, pay-TV service providers in Europe have been integrating OTT video platforms to their traditional pay-TV offerings, weather by developing their own SVoD propositions or by establishing partnerships with independent SVoD platforms. The increasing coverage and adoption of high-speed fixed and mobile broadband in Europe will enable better delivery of video streaming services, helping to drive OTT video services adoption across the region.
The report provides –
– Europe in a global context: This section provides a general analysis of the demographics, Internet users, broadband lines, mobile broadband accounts, and the pay-TV market in Europe in comparison to other global regions.
– The video market in Europe: This section examines more specifically the region’s pay-TV video market and SVoD video market trends in Europe.
– Country profiles: Two country profiles are presented, illustrating the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in the countries.
– Key findings and recommendations: A summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.
Scope
– The SVoD market is mature in Western Europe while Central and eastern Europe is lagging behind. SVoD penetration is higher in Western Europe than in Central and Eastern Europe due to the cost of SVoD services, high levels of piracy and the availability of a large portfolio of TVoD and AVoD content.
– The UK and Germany are the largest SVoD markets in Europe, accounting for nearly half of total SVoD subscriptions mainly due to early entry of Netflix and Amazon Prime in these markets and the success of local players (Now TV in the UK and Maxdome in Germany).
Reasons to Buy
– Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the European market.
– The report investigates OTT video market and pay-TV trends, market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
– The report discusses the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the Europe markets.
– Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.
Amedia TV
Amediateka
BT
Deutsche Telekom
ivi.Ru
Megogo
Netflix
Now TV
Okko
Orange
Sky
Telefonica
TIM
Virgin Media
Yandex
Table of Contents
Frequently asked questions
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reportstore@globaldata.com
Tel +44 20 7947 2745
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