Sweden Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) Swedish real economy posted a decline of 0.2% and went into recession in 2023. Growing tourism supported beer and cider consumption throughout the year. The number of inbound tourists increased from 11.9 million in 2022 to 13.5 million in 2023, boosting on-premise volumes.
b) The cider market’s growth momentum was also hampered by the adverse weather conditions. The cider market’s growth momentum was also hampered by the adverse weather conditions.
Key Highlights
Beer experienced a modest annual volume growth rate of 1.9% in 2024. The increase in consumer visits to foodservice establishments contributed to category volume growth. Conversely, cider volumes saw a decline of 5%, primarily due to competition from alternatives and insufficient innovation to attract younger consumers.
Even amid cost-of-living pressures, many Swedish consumers preferred high-end products. As a result, the superpremium segment registered volume growth in 2024, despite higher prices.
The strengthening of the health & wellness trend has encouraged many manufacturers to introduce zero-alcohol beers.
The beer & cider sector was dominated by brands in 2024. However, growing price sensitivity led many consumers to opt for private labels.
Retail sales accounted for 83.5% of overall beer volumes and 87.9% of overall cider volumes in 2024.
Ecommerce is expected to lead retail growth in the forecast period despite its small share, owing to the increasing consumer demand for convenience and frequent discounts.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Swedish beer and cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Carlsberg Sweden
Abro Bryggeri
Kopparberg
Galatea Spirits
Kronleins
Asahi Brands Europe
GL Brands
Lidl & Schwarz
Harboe
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