Switzerland Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2028

Switzerland Foodservice Market Report Overview

The Switzerland foodservice profit sector recorded revenue of CHF20.9 billion ($23.2 billion) in 2023 and is forecast to record a healthy CAGR of over 7% during 2023-2028.

Switzerland Foodservice Profit Sector Outlook 2023-2028, (CHF Billion)
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The Switzerland foodservice market research report provides an in-depth evaluation of the foodservice market in the country, including an analysis of the key issues impacting the market, and the opportunities this presents for the sector participants. The report includes data and forecast of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Switzerland foodservice market and gives an overview of market leaders within the four major channels.

Switzerland Foodservice Market Trends

Sustainability, digitalization, and following a healthy lifestyle are the major consumer trends in the Swiss foodservice market.

• Healthier lifestyles: Healthy offerings will aid the foodservice sales in the profit sector, supported by consumers’ rising health awareness. Vegetarian and vegan diets will grow rapidly in popularity over the next few years.
• Digitalization: Virtual shopping will significantly influence future growth, and operators need to adapt by digitalizing their services and enabling easy smartphone-enabled transactions.

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Switzerland Foodservice Market Segmentation by Profit Sector Channels

In 2023, FSR was the largest profit sector channel accounting for the highest-value sales

A few of the key profit sector channels in the Switzerland foodservice market are coffee & tea shop; FSR; accommodation; QSR; pub, club & bar; and others. Young consumers visit the FSR channel more regularly than their older counterparts. Frequent FSR customers are mostly influenced by the impact of food and drinks on their health and well-being.

Switzerland Foodservice Market Analysis by Profit Sector Channels, 2023 (%)
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Switzerland Foodservice Market Segmentation by Cost Sector Channels

The key cost sector channels in the Switzerland foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. In 2023, military & civil defense accounted for the largest cost sector channel share in the Switzerland foodservice market.

Switzerland Foodservice Market Analysis by Cost Sector Channels, 2023 (%)
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Switzerland Foodservice Market – Competitive Landscape

A few of the key foodservice companies in Switzerland are:

• McDonald’s
• Restaurant Brands International (Burger King)
• Starbucks Switzerland
• Valora Holding
• Villars Holding

Starbucks was the largest coffee & tea shop channel operator in Switzerland in 2023. The operator has been providing customers with a unique coffeehouse experience with premium specialty coffees since opening its first Swiss location in Zurich in 2001. In addition, Starbucks is committed to sustainability, with measures ranging from environmentally friendly stores to reusable cups. Therefore, beginning in August 2021, the coffee giant announced a discount for the use of reusable cups while increasing the charge for the use of disposable cups.

Switzerland Foodservice Market Analysis by Competitors
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Switzerland Foodservice Market – Latest Developments

• In September 2023, fast-food giant McDonald’s introduced its meatless McPlant burger featuring the plant-based patty developed in collaboration with Beyond Meat, along with various sauces, lettuce, tomatoes, and cheese. The new launch caters to the growing number of Swiss vegetarians and flexitarians.
• In December 2023, Subway launched a plant-based sub in the Swiss market with vegan teriyaki, crunchy vegetables, and extra cheese.

Segments Covered in the Report

Switzerland Foodservice Market Outlook by Profit Sector Channels (Value, CHF Billion, 2018-2028)

• Coffee & Tea Shop
• Full-Service Restaurant (FSR)
• Accommodation
• Quick-Service Restaurant (QSR)
• Pub, Club & Bar

Switzerland Foodservice Market Outlook by Cost Sector Channels (Value, CHF Billion, 2018-2028)

• Military & Civil Defense
• Healthcare
• Education
• Welfare & Services
• Complimentary Services

Scope

• Macro context: Understand the wider economic and social trends within a country to provide background when looking into a specific industry.
• Profit sector channels: Several foodservice channels have been grouped to form the “profit sector”. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels.
• Cost sector channels: Several foodservice channels have been grouped to form the “cost sector”. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers to understand the wants and needs of their target demographics.