Taiwan (Province of China) Cards and Payments: Opportunities and Risks to 2030

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GlobalData’s ‘Taiwan (Province of China) Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Taiwan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfer, direct debits and cheques during the review-period (2022–26e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026f–30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Taiwan (Province of China) Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Taiwan cards and payments industry, including:
• Current and forecast values for each market in Taiwan cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfer, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Taiwan cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Taiwan cards and payments industry.

Scope

Card market size in terms of number of cards, value and volume of transactions in Taiwan along with detailed card segmentation of debit, and credit cards available in the country.

Market sizing and analysis of major payment instruments including cash, cards, credit transfer, direct debits and cheques.

Payment market trends and growth for both historical and forecast period

Competitor analysis with detailed insights into leading card issuers and schemes.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

A detailed snapshot of country's key alternative payment brands.

Key Highlights

Credit cards are increasingly used for payments, driven by the value-added benefits offered by issuers. HSBC Taiwan’s TravelOne credit card caters to frequent travelers by tying regular spending to a travel reward program. Dual-currency credit cards are also popular. For instance, Cathay United Bank issues a Mastercard-branded dual-currency card for travelers, offering up to 1.5% discounts on international purchases as well as complimentary lounge access at international airports. In its current monetary framework, the Central Bank of the Republic of China (Taiwan) has maintained a stable key discount (policy) rate of 2.00% since June 2024. Coupled with low to moderate inflation and steady benchmark interest rates, these factors are anticipated to support increased usage of credit cards.

Digital wallets have become a mainstream payment instrument. The use of QR code payments in public transport systems is accelerating adoption. In January 2026, Taipei City and New Taipei City buses, along with Taipei Metro, began accepting the Transportation QR Code for fare payments. Bus payments are supported by Easy Wallet, iPASS MONEY, icash Pay, JKOPay, and PX Pay Plus.

Taiwan’s ecommerce market is growing rapidly, driving companies to expand their online services in the country. In November 2025, Amazon launched Amazon Bazaar in Taiwan. Aimed at price-sensitive shoppers, the site offers items across categories such as lifestyle, home, and electronics—all priced at $10 or less. In September 2025, Japanese video game company Nintendo introduced its online eShop service in Taiwan. Fast delivery services, particularly in food delivery, are also expanding rapidly. In March 2026, Singapore-based Grab struck a deal to acquire Delivery Hero’s foodpanda Taiwan for $600 million.

Reasons to Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Taiwan cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Taiwan cards and payments industry.

Assess the competitive dynamics in Taiwan cards and payments industry.

Gain insights into marketing strategies used for various card types in Taiwan.

Gain insights into key regulations governing the Taiwan cards and payments industry.

Central Bank of the Republic of China (Taiwan),LINE Bank,Next Commercial Bank,Rakuten International Commercial Bank,Mastercard,HSBC Taiwan,Cathay United Bank,Grab,foodpanda Taiwan,Amazon,Neweb Technologies,MineSec,LINE Pay,iPASS,Beautiful Card Corporation,IDEX,Chunghwa Post,Taishin International Bank,Bank SinoPac,Visa
American Express,JCB,Diners Club,U card,CTBC Bank,E.SUN Bank,Shanghai Commercial & Savings Bank,JKOPay,Apple Pay,Google Pay,PayPal,Taiwan Pay,E.SUN Wallet,Samsung Pay,Pi Wallet,AFTEE,Agoda

Table of Contents

Table of Contents

1. Executive Summary

2. Market Overview

3. Macroeconomics, Regulation, and Infrastructure

4. Payment Instruments

5. Card-Based Payments

6. Instant Payments

7. Digital Wallet Payments

8. Buy Now Pay Later

9. In-Store Payments

10. Ecommerce Payments

11. Bill Payments

12. P2P and Remittances

13. Appendix

Table

Key facts, 2026e

Payment instrument transaction values (LCU), 2022-2030f

Payment instrument transaction values ($), 2022-2030f

Payment instrument transaction volumes (units), 2022-2030f

Payment cards in circulation by type (units), 2022-2030f

Volume of payment card transactions (units), 2022-2030f

Value of payment card transactions (LCU), 2022-2030f

Value of payment card transactions ($), 2022-2030f

Debit cards in circulation (units), 2022-2030f

Debit card transaction volumes, 2022-2030f

Debit card transaction values (LCU), 2022-2030f

Debit card transaction values ($), 2022-2030f

Debit cards in circulation by scheme (units), 2022-26e

Debit card transaction values by scheme (LCU), 2022-26e

Debit card transaction values by scheme ($), 2022-26e

Debit cards in circulation by issuer (units), 2022-26e

Debit cards transaction value by issuer (LCU), 2022-26e

Debit cards transaction value by issuer ($), 2022-26e

Credit card in circulation (units), 2022-2030f

Credit card transaction volumes, 2022-2030f

Credit card transaction values (LCU), 2022-2030f

Credit card transaction values ($), 2022-2030f

Credit card in circulation by scheme (units), 2022-26e

Credit card transaction values by scheme (LCU), 2022-26e

Credit card transaction values by scheme ($), 2022-26e

Credit cards in circulation by issuer (units), 2022-26e

Credit cards transaction value by issuer (LCU), 2022-26e

Credit cards transaction value by issuer ($), 2022-26e

Prepaid cards in circulation (units), 2022-2030f

prepaid card transaction values (LCU), 2022-2030f

prepaid card transaction values ($), 2022-2030f

Prepaid card transaction volumes (units), 2022-2030f

Figures

Card penetration per inhabitant

Average number of monthly card transactions

POS terminals per 1,000 inhabitants

Inflation rate

GDP growth rate

Unemployment rate

Average annual wages

Total population

Banked population

Internet penetration

Mobile phone penetration

Number of ATMs and ATMs per 1 million inhabitants

Number of POS terminals and POS terminals per 1 million inhabitants

Payment istrument transaction volume (paper-based vs electronic payments)

Payment instruments transaction value

Payment instruments transaction volume

Cross-border payment value

Cross-border payment Volume

Payment cards number of cards in circulation

Payment cards card penetration per individual, by card type

Payment cards value of card transactions

Payment cards volume of card transactions

Payments card value physical POS vs. remote

Payments card volume physical POS vs. remote

Payments value domestic vs. cross-border

Payments volume domestic vs. cross-border

Debit card frequency of payments and average transaction value

Debit card ATM withdrawals frequency of use and average transaction value

Debit card issuers by number of cards

Debit card issuers by transaction value share

Credit card frequency of payments and average transaction value

Credit card ATM withdrawals frequency of use and average transaction value

Credit card schemes transaction value

Credit card schemes transaction volume

Credit card schemes market share in terms of transaction value

Credit card issuers by number of cards

Credit card issuers by transaction value share

Credit card balances outstanding repayment schedule

Number of prepaid cards

Prepaid cards transaction value

Prepaid cards transaction volume

Prepaid card usage drivers

Instant payments transaction value

Instant payments transaction volume

Digital wallet transaction value

Digital wallet transaction volume

Mobile Proximity Payments usage drivers

Mobile Proximity Payments funding methods

BNPL online transaction value and transaction volume

BNPL share of overall ecommerce transaction value

Preferred BNPL brand/tool for in-store and online payments

In-store transaction value by payment method

In-store payment tool usage drivers

In-store transaction value by products and services

E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop

Ecommerce market by product and services

Ecommerce market by paymnet tools

Online payment tool usage drivers

Bill Payments – Breakdown by payment tools

Bill Payments- Frequency of bill payments

P2P Payments – Domestic and International P2P money transfers and top priorities for P2P tools

Value of inward and outward remittances

Top 10 countries for inward and onward remittances

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