Telco B2B and Consumer IoT Strategies and Case Studies

While most of the operator revenue for IoT services is still from connectivity, there remain many opportunities to add value and thus monetize operator investments more effectively. Operators are offering consulting, deployment, management, and integration services; application enablement and custom app development; dashboards; device and connectivity management; and end-to-end vertical solutions which bundle applications, devices, security, connectivity, and device and application management.

The telco B2B and consumer IoT strategies report provides an executive-level overview of global telecom B2B and consumer IoT strategies, with case studies. It delivers qualitative insights into the IoT industry, telecom IoT value chain, select telecom service launches, telecom B2B, and consumer IoT strategies and use cases.

Key Findings and Recommendations

Business Outcomes: IoT solution development needs to start from defined business outcomes before any enterprise will consider testing or implementing them; economic recession dampens overall demand, but it will also spur investment in new solutions offering cost-savings and revenue-generation.

Security Everywhere: Operators need to beef up their end-to-end security offerings, both by augmenting internal security expertise and by assembling a roster of ‘best-of-breed’ security solution partners to protect devices, data, and IoT applications.

Bundles and Discounts: Long-term customer value creation and loyalty are key drivers for telco consumer IoT innovation, whether in smart homes, connected cars, or other use cases. IoT services can be aligned with multiplay portfolios, and in some cases, there is evidence of carriers offering preferred pricing to their highest-spend convergence customers.

Telecom IoT Value Chain

The Telecom IoT value chain can be segmented into connectivity, devices, connectivity and device mgmt, application enablement platform, IoT applications, and consulting and pro services.

Connectivity: Connectivity is key to the delivery of IoT data and applications but is not the only factor to consider when deciding on an IoT solution. It can include wireless and wireline access alternatives.

Devices: Operators test and certify devices from OEMs and often resell them. Devices can range from gateways and edge routers to end devices such as terminals, sensors, cameras, lighting, and video surveillance systems.

Application Enablement Platform: These platforms use collected data to develop applications. Functionality may include APIs, cloud computing, security, data storage, processing, and visualization. While some operators have their platforms, many businesses use third-party platforms from enterprise software vendors, hyperscalers, network vendors, or vertical specialists.

IoT Applications: IoT apps can be developed by ISVs, ITSPs, or enterprises themselves. Many telcos are allying with SIs, vertical specialists, and app developers, to resell apps and/or take on the role of the primary IoT solution provider. A few operators offer custom apps and many offer end-to-end vertical solutions.

The IoT Telecom Opportunity for B2B

The market for enterprise IoT is complex, due to the many different use cases, network standards, and technology components that make up the ecosystem. Telcos can provide basic connectivity, but their priority is to position themselves to deliver much more than just connections which may only yield low ARPU. The key use cases driving opportunities for telcos include asset tracking, condition monitoring, environmental monitoring, healthcare, predictive maintenance, Industry 4.0, smart buildings, smart cities, smart metering, and fleet management/telematics.

IoT Use Cases

For more insights into the IoT use cases, download a free report sample

Telco B2B and Consumer IoT Strategies Report Overview

Scope

The report provides an in-depth analysis of the following –

• IoT taxonomy & market context: an overview of IoT, IIoT, the telecom value chain, and select telecom IoT service launches at a global level.
• Telecom B2B IoT strategies and use cases: an overview of the key global telecom IoT use cases, value propositions, strategies, monetization models, and service models.
• Telecom consumer IoT strategies and use cases: this section provides an overview of key global telecom IoT use cases, business strategies, and monetization models.
• Findings and recommendations: the Global Outlook Report concludes with several findings and a set of recommendations for B2B and consumer IoT stakeholders, especially telecom operators.

Reasons to Buy

• This Global Outlook Report provides a comprehensive examination of telecom B2B and consumer IoT strategies, value chains, business models, and use cases. It helps executives fully understand the ecosystem, market dynamics, latest developments, and value chain. It helps telecom decision-makers determine key telecom IoT positioning strategies, formulate effective product development plans and optimize returns on investments.
• B2B IoT and consumer IoT case studies illustrate the findings of the report, providing insights into different value propositions across the world, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted B2B and consumer IoT strategies to unlock new revenue streams.
• The report discusses concrete opportunities in the telecom B2B and consumer IoT market, providing several actionable recommendations for IoT participants, including telecom operators.