Thailand Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Thailand Baby Food Market Report Overview
The baby food sales in Thailand were worth THB24.8 billion ($714 million) in 2023. The Thailand baby food market value sales will decline at a negative CAGR of more than 3% during 2023-2029.
Thailand Baby Food Market Outlook, 2023-2029 (THB Billion)
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The Thailand baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Thailand from 2017 to 2029.
| Market Size (2023) | THB24.8 billion |
| CAGR (2023-2029) | <(3)% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2029 |
| Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food |
| Key Distribution Channels | · Hypermarkets and Supermarkets
· Convenience Stores · Drugstores & Pharmacies |
| Leading Manufacturers | · Nestlé
· Danone · Mead Johnson (Reckitt Benckiser) · Abbott Laboratories · The Kraft Heinz Company |
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Thailand Baby Food Market Trends
A significant percentage of Thailand consumers purchase baby care, or childcare products based on recommendations from a virtual assistant (for example, using artificial intelligence). This trend will likely continue in the future, supported by the growing consumer preference for technology-based solutions.
Furthermore, Thai respondents find authentic and sustainable claims very appealing. To capitalize on these trends, manufacturers should focus on introducing easy-to-use, convenient, and time-saving products
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Thailand Baby Food Market Segmentation by Categories
The baby milk category led the Thailand baby food market sales in 2023
The key categories in the Thailand baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Finger Food
The value sales of the Thailand baby milk category increased significantly from 2017-2023. However, the category is expected to decline in 2029. Milks are increasingly promoted based on their ingredients and the benefits claimed by manufacturers. Among special formula milks, features such as lactose-free and hypoallergenic (HA) formula are gaining traction.
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Thailand Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets was the leading distribution channel for baby food in 2023
The key distribution channels in the Thailand baby food market are:
- Hypermarkets and Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
Hypermarkets and supermarkets emerged as the most preferred distribution channel with the highest value sales in 2023.
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Thailand Baby Food Market - Competitive Landscape
In 2023, Nestlé garnered the largest Thailand baby food market value
The leading baby food manufacturers in Thailand are:
- Nestlé
- Danone
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- The Kraft Heinz Company
Nestlé dominated the Thailand baby food market with key brands including NAN Gold Pro, NAN Gold HA among others. Danone, Mead Johnson (Reckitt Benckiser), and others.
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Segments Covered in the Report
Thailand Baby Food Categories Outlook (Value, THB Billion, 2017-2029)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Finger Food
Thailand Baby Food Distribution Channel Outlook (Value, THB Billion, 2017-2029)
- Hypermarkets and Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
Scope
This report provides:
- This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Thailand, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following:
- Market environment: The report provides a comparative analysis of the value and volume shares of Thailand against the Asia-Pacific and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Thailand are compared at regional and global levels.
- Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Thai baby food sector.
- Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of three categories: baby milks, baby cereals & dry meals, and baby wet meals & others. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Thailand, by category. The report provides an analysis of leading manufacturers and brands in the Thai baby food sector in 2023 and their market shares in each category.
- Production and trade: The report provides an analysis of imports and exports in the Thai baby food sector.
- Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
- Economic background: The report also provides an outlook on macroeconomic indicators in Thailand, with a detailed summary of the economy and labor market.
Key Highlights
Value sales of baby milks grew from THB21.6 billion ($635.8 million) in 2017 to THB23.1 billion ($664.9 million) in 2023, registering a CAGR of 1.2% during this period.
Volumes of baby cereals & dry meals decreased from 2.77 million kg in 2017 to 1.94 million kg in 2023, at a negative CAGR of 5.7%.
Value sales of the baby wet meals & others category rose from THB626 million ($18.4 million) in 2017 to THB693.8 million ($19.9 million) in 2023, at a CAGR of 1.7%.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Danone
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
The Kraft Heinz Company
Srichiengmai Industry
Table of Contents
Table
Figures
Frequently asked questions
-
What was the Thailand baby food market size in 2023?
The baby food market size in Thailand was THB24.8 billion ($714 million) in 2023.
-
What is the expected Thailand baby food market growth rate for the forecast period?
The Thailand baby food market will decline at a negative CAGR of more than 3% during 2023-2029.
-
Which was the leading category in the Thailand baby food market in 2023?
Baby milk was the leading category in the Thailand baby food market in 2023.
-
Which was the leading distribution channel of the Thailand baby food market in 2023?
Hypermarkets & supermarkets was the leading distribution channel of the Thailand baby food market in 2023.
-
Which are the leading Thailand baby food market manufacturers?
The leading manufacturers in the Thailand baby food market are Nestlé, Danone, Mead Johnson (Reckitt Benckiser), Abbott Laboratories, and the Kraft Heinz Company among others.
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Sample Report
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