The Cards and Payments Industry in Hong Kong: Emerging Trends and Opportunities to 2019
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Hong Kong is a global financial hub, with few regulatory barriers for foreign banks and card payment participants. It has close ties with mainland China for smooth cross-border business and trade. The growing payment cards market, coupled with favorable regulations, encourages foreign banks from mainland China and other overseas markets to expand their presence in Hong Kong. Foreign banks such as Bank of China, Citibank and Standard Chartered Bank have a strong presence in the country’s cards and payments industry.
Hong Kong’s payments cards market is highly developed, with a card penetration rate of 3.4 cards per individual in 2014. Furthermore, the average annual spend per card stood at US$4,052.8 in 2014 – higher than in Malaysia, Indonesia, Taiwan and Singapore.
Banking penetration is very high in Hong Kong, recording 96.1% in 2014 according to the World Bank Global Findex survey. To increase this further, the HKMA assigned HSBC, Standard Chartered and Bank of China the role of major financial service providers in November 2015. These banks are responsible for the release of financial products and services in phases to consumers living in rural areas, senior citizens and unbanked consumers. High banking penetration resulted in an increase in the total number of bank accounts, as well as banking products such as consumer loans and payment cards.
Scope
• Detailed insights into payment instruments including check payments, credit transfers, checks, payment cards and cash transactions
• An overview of Hong Kong’s key alternative payment instruments
• A detailed analysis of strategies adopted by banks and other financial institutions to market debit, credit and charge cards in the Hong Kong market
• An analysis of the demographic, economic, infrastructural and business drivers affecting Hong Kong’s cards and payments industry
• An outline of the current regulatory framework in the Hong Kong cards and payments industry
• Profiles of major banks in Hong Kong's cards and payments industry
• Current values for the Hong Kong cards and payments industry and forecast figures up to 2019
Key Highlights
What are banks doing to capitalize on the increasing cross-border trade between Hong Kong and mainland China? What are the other main factors driving these new product initiatives?
Which alternative payment instruments are gaining traction among Hong Kong consumers? What are the key features of these?
What benefits does Visa’ new online payment service, launched at the end of 2015, provide consumers in Hong Kong? Which rival card issuer launched a similar service a month earlier? What are the key differences between the two competing systems?
Reasons to Buy
• Apply GlobalData’s top-level historic and forecast market data to make more informed business decisions in each sector of Hong Kong's cards and payments industry
• Investigate key market trends and growth opportunities to identify those which will increase your share of the market
• Assess the competitive dynamics of Hong Kong’s cards and payments industry to ensure you can maintain your competitive advantage
• Analyze the different strategies adopted for selling various card types and emulate those which provide the best opportunity to enhance your value proposition
• Identify the key regulations governing Hong Kong’s cards and payments industry and ensure you remain compliant
Standard Chartered
Bank of China
Citibank
DBS Bank
EPS
Visa
MasterCard
American Express
Diners Club
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