The Cards and Payments Industry in Poland: Emerging trends and opportunities to 2020

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Published: July 31, 2017 Report Code: VR1217MR-ST

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GlobalData’s "The Cards and Payments Industry in Poland: Emerging trends and opportunities to 2020" report provides detailed analysis of market trends in the Polish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, cash, direct debits, and cheques during the review-period (2012-16e).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2016-20f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Polish cards and payments industry, including –
– Current and forecast values for each market in the Polish cards and payments industry, including debit, credit and charge cards.
– Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and payment cards. It also, includes an overview of the country's key alternative payment instruments.
– E-commerce market analysis and payment methods.
– Analysis of various market drivers and regulations governing the Polish cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

– Poland was one of Europe’s early adopters of contactless technology, and consumers are among the highest users of contactless payments. Contactless payments are gaining prominence in Poland with all major banks including PKO Bank Polski, mBank, Bank Zachodni WBK, and Bank Pekao now offering contactless cards. For instance, Deutsche Bank Poland introduced Mastercard Standard Debit Card, a contactless card in January 2016. The number of contactless payment cards increased significantly from 15.1 million in 2012 to 28.3 million in 2016, and is anticipated to reach 33.6 million by 2020. With the growing number of retailers in Poland accepting contactless payments, plans are in place for all POS terminals to support the technology by the end of 2017. According to the European Payments Council (EPC), at the end of Q1 2016, 86.4% of POS terminals in Poland accepted contactless payments. Contactless technology is also being extended for cash withdrawals.

– With Polish consumers being enthusiastic adopters of new technologies, payment solution providers have launched new solutions in the market. The latest is the launch of Android Pay by Google in November 2016, supported by Alior Bank, Bank Zachodni WBK, and T-Mobile Banking Services. However, the most significant development was the launch of Blik, a mobile payments service, in February 2015. Blik was formed by the Polish Payment Standard, a company set up by six Polish banks: Alior Bank, Millennium Bank, Bank Zachodni WBK, mBank, ING Bank Śląski, and PKO Bank Polski. Blik enables consumers to pay with their mobile devices instore and online and also enables peer-to-peer (P2P) transfers.

– To offer a convenient and faster checkout option for online shoppers, in February 2016 Visa launched Visa Checkout in Poland. The solution stores users’ payment and shipping details and provides faster checkout on partner merchants’ websites or apps. Earlier in August 2015 PayPal expanded its One Touch instant checkout service to Poland, which can be activated from the PayPal website and used to skip the login process at eligible websites to accelerate the payment process.

Reasons to Buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Polish cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Polish cards and payments industry.

– Assess the competitive dynamics in the Polish cards and payments industry.

– Gain insights into marketing strategies used for various card types in Poland.

– Gain insights into key regulations governing the Polish cards and payments industry.

Alior Bank
Millennium Bank
Bank Zachodni WBK
mBank
ING Bank Śląski
PKO Bank Polski
Bank Pekao
Crédit Agricole
Citi Handlowy
EVO
FirstData
Elavon
Visa
Mastercard
American Express

Table of Contents

Table of Contents

1. EXECUTIVE SUMMARY 2

1.1. Market overview 2

1.2. Key facts 3

1.3. Top five industry events 4

2. PAYMENT INSTRUMENTS 10

2.1. Current payment environment 10

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12

3.1. E-commerce market analysis 12

3.2. Alternative payment solutions 14

3.2.1. PayPal 14

3.2.2. Android Pay 14

3.2.3. Blik 14

3.2.4. Masterpass 15

3.2.5. Visa Checkout 15

3.2.6. PayU 15

3.2.7. Fortumo 15

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16

4.1. Regulatory framework 16

4.1.1. SEPA card standardization 16

4.1.2. Implementation of the Payment Services Directive (PSD) 17

4.1.3. Payment Services Directive 2 (PSD2) 18

4.1.4. Interchange fee regulation 19

4.2. Anti-money laundering 20

4.3. Foreign direct investment regulations 20

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 21

6. PAYMENT CARDS 24

7. DEBIT CARDS 26

7.1. Debit card market analysis 26

7.2. Competition in the debit card market 28

7.3. Debit card comparison 30

8. PAY-LATER CARDS 31

8.1. Pay-later card market analysis 31

8.2. Competition in the pay-later card market 33

8.3. Pay-later card comparison 35

9. PREPAID CARDS 37

10. MERCHANT ACQUIRING 39

11. APPENDIX 42

11.1. Abbreviations and acronyms 42

11.2. Supplementary data 43

11.3. Definitions 56

11.4. Methodology 58

11.5. Bibliography 60

11.6. Further reading 60

Table

List of Tables

Table 1: Poland: key facts, 2016 3

Table 2: Poland: regional benchmarking of payment cards, 2016 3

Table 3: Poland: mode of entry of foreign banks 20

Table 4: Poland: debit card comparison and key features, 2017 30

Table 5: Poland: gold credit cards comparison and key features, 2017 35

Table 6: Poland: premium credit cards comparison and key features, 2017 35

Table 7: Poland: charge cards comparison and key features, 2017 36

Table 8: Poland: payment instrument transaction values (PLNbn), 2012-16e 43

Table 9: Poland: payment instrument transaction values ($bn), 2012-16e 43

Table 10: Poland: payment instrument transaction volumes (millions), 2012-16e 43

Table 11: Poland: payment cards in circulation by type (millions), 2012-20f 43

Table 12: Poland: volume of payment card transactions (millions), 2012-20f 44

Table 13: Poland: value of payment card transactions (PLNbn), 2012-20f 44

Table 14: Poland: value of payment card transactions ($bn), 2012-20f 44

Table 15: Poland: debit cards in circulation (millions), 2012-20f 44

Table 16: Poland: debit card transaction volumes, 2012-20f 45

Table 17: Poland: debit card transaction values (PLN), 2012-20f 45

Table 18: Poland: debit card transaction values ($), 2012-20f 45

Table 19: Poland: debit cards in circulation by scheme (millions), 2012-16e 46

Table 20: Poland: debit card transaction values by scheme (PLNbn), 2012-16e 46

Table 21: Poland: debit card transaction values by scheme ($bn), 2012-16e 46

Table 22: Poland: debit card transaction values by issuer (PLNbn), 2012-16e 46

Table 23: Poland: debit card transaction values by issuer ($bn), 2012-16e 47

Table 24: Poland: pay-later cards in circulation (millions), 2012-20f 47

Table 25: Poland: pay-later card transaction volumes, 2012-20f 47

Table 26: Poland: pay-later card transaction values (PLN), 2012-20f 48

Table 27: Poland: pay-later card transaction values ($), 2012-20f 48

Table 28: Poland: pay-later cards in circulation by scheme (000s), 2012-16e 48

Table 29: Poland: pay-later card transaction values by scheme (PLNbn), 2012-16e 48

Table 30: Poland: pay-later card transaction values by scheme ($bn), 2012-16e 49

Table 31: Poland: pay-later card transaction values by issuer (PLNbn), 2012-16e 49

Table 32: Poland: pay-later card transaction values by issuer ($bn), 2012-16e 49

Table 33: Poland: credit cards in circulation (millions), 2012-20f 50

Table 34: Poland: credit card transaction volumes, 2012-20f 50

Table 35: Poland: credit card transaction values (PLN), 2012-20f 50

Table 36: Poland: credit card transaction values ($), 2012-20f 50

Table 37: Poland: credit cards in circulation by scheme (000s), 2012-16e 51

Table 38: Poland: credit card transaction values by scheme (PLNbn), 2012-16e 51

Table 39: Poland: credit card transaction values by scheme ($bn), 2012-16e 51

Table 40: Poland: charge cards in circulation (millions), 2012-20f 51

Table 41: Poland: charge card transaction volumes, 2012-20f 51

Table 42: Poland: charge card transaction values (PLN), 2012-20f 52

Table 43: Poland: charge card transaction values ($), 2012-20f 52

Table 44: Poland: charge cards in circulation by scheme (000s), 2012-16e 52

Table 45: Poland: charge card transaction values by scheme (PLNbn), 2012-16e 52

Table 46: Poland: charge card transaction values by scheme ($m), 2012-16e 53

Table 47: Poland: prepaid cards in circulation (millions), 2012-20f 53

Table 48: Poland: prepaid card transaction values (PLNbn), 2012-20f 53

Table 49: Poland: prepaid card transaction values ($m), 2012-20f 53

Table 50: Poland: merchant acquiring transaction volumes (millions), 2012-20f 53

Table 51: Poland: merchant acquiring transaction values (PLNbn), 2012-20f 53

Table 52: Poland: merchant acquiring transaction values ($bn), 2012-20f 54

Table 53: Poland: acquirers’ transaction volumes (millions), 2012-16e 54

Table 54: Poland: acquirers’ transaction values (PLNm), 2012-16e 54

Table 55: Poland: acquirers’ transaction values ($m), 2012-16e 54

Table 56: Poland: retail outlets and card-accepting merchants (000s), 2012-20f 55

Table 57: Poland: debit card average interchange fees (%), 2012-16e 55

Table 58: Poland: debit card merchant service charge and interchange fee (%), 2012-20f 55

Table 59: Poland: pay-later card average interchange fees (%), 2012-16e 55

Table 60: Poland: pay-later card merchant service charge and interchange fee (%), 2012-20f 55

Table 61: Key definitions 56

Figures

List of Figures

Figure 1: Poland: payment instrument shares by transaction value (%), 2012 vs 2016 10

Figure 2: Poland: payment instrument shares by transaction volume (%), 2012 vs 2016 11

Figure 3: Poland: e-commerce value 12

Figure 4: Poland: population and economic indicators 21

Figure 5: Poland: ATMs, POS terminals, and household consumption 22

Figure 6: Poland: payment cards transaction value and cards in circulation, 2012-20f 24

Figure 7: Poland: debit card penetration and turnover per card 26

Figure 8: Poland: debit card scheme and issuer transaction value shares, 2016 28

Figure 9: Poland: pay-later card penetration and turnover per card 31

Figure 10: Poland: pay-later card scheme and issuer transaction value shares, 2016 33

Figure 11: Poland: prepaid cards in circulation and transaction value, 2012-20f 37

Figure 12: Poland: merchant acquiring transaction volume and value, 2012-20f 39

Figure 13: Poland: acquirers’ market share in terms of transaction volume and value (%), 2016 40

Figure 14: Poland: average merchant service charge and interchange fee (%), 2012-20f 41

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