The Clorox Company – Company Overview and Analysis, 2023 Update
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Clorox Company Overview
Clorox is an American multinational marketing and manufacturing consumer goods such as grilling products, digestive health products, cat litter, dressings and sauces, cleaning and disinfecting products, bags and wraps, and home care products. The company markets products under various brands including Clorox, Hidden Valley, Kingsford, RenewLife, Green Works, Brita, Glad, Ever Clean, Fresh Step, and Burt’s Bees, among others.
The “Clorox – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into potential markets. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Cosmetics & Toiletries
· Consumer Health · Household Products · Pet Care · Food |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Clorox Company Analysis by Sectors
The major sectors in which Clorox deals are cosmetics & toiletries, pet care, food, consumer health, and household products. In 2022, household products was the leading sector generating the highest value sales and is forecast to experience moderate growth across all regions. This growth can be attributed to the rising awareness of health and household hygiene among consumers.
Clorox Company Analysis by Sectors, 2022 (%)
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Clorox Company Analysis by Regions
Clorox has its operational presence across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America was the largest contributor to the company’s total revenue accounting for more than 76% of sales in 2022. The US was the top market for Clorox in 2022. The company’s continuous efforts towards business expansion have helped in maintaining its foothold in the country. For instance, in October 2022, Clorox opened a state-of-the-art cat litter plant for its Fresh Step and Scoop Away brands in West Virginia, the US. This facility will help the company in fulfilling the increased demand for pet care products in the country.
Clorox Company Analysis by Regions, 2022 (%)
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Clorox - Top Themes
The major themes in which Clorox is investing are direct-to-consumer, health & wellness, e-commerce, future-of-work, and ESG themes.
Health & Wellness: In February 2023, Clorox introduced, CloroxPro “Healthy Clean– Introduction to Healthcare”. It is an e-learning platform for training front-line cleaners and managers on efficient and effective cleaning for health safety. With this initiative, Clorox expects to raise the standards for professional cleaning.
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Scope
• Clorox generated the bulk of its revenue from North America and Latin America in 2022_x000D_
• Household products sales is set to grow at a high rate in the Asia region_x000D_
• Clorox’s business in North America and Asia sees a favorable outlook_x000D_
• Clorox’s sentiment score sees growth after November 2022
Key Highlights
- Clorox generated the bulk of its revenue from North America and Latin America in 2022.
- Household product sales are set to grow at a high rate in the Asia region.
- Clorox’s business in North America and Asia sees a favorable outlook.
- Clorox’s sentiment score sees growth after November 2022.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Clorox in 2021?
The company’s primary business is in household products, which accounted for the majority of its total sales in 2022.
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Which region led Clorox’s business in terms of brand sales in 2022?
North America led Clorox’s business in terms of brand sales in 2022.
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What are the major themes in which Clorox is making investments?
Clorox is actively investing in direct-to-consumer, health & wellness, e-commerce, future-of-work, and ESG themes.
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