The Global Car Rental Market to 2019

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Published: January 01, 2016 Report Code: TT0249MR-ST

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• The US was the leader in the car rental market in terms of both market value (US$30.7 billion in 2014 equivalent to 42.6% share) and fleet size (2 million rental cars). The US also had the highest utilization rate (81% in 2014), rental occasions and rental days. China was the fastest growing market in terms of market size (CAGR 22.42%) and fleet size (CAGR 18.47%) during the historic period. Switzerland topped the list in terms of average revenue per day (US$90.4 in 2014) while the Philippines was the fastest growing market (CAGR 6.32%). Portugal had the highest average rental length of 7.6 days in 2014.

• In the wake of increasing numbers of complaints related to car rental services (regarding tank refueling, price transparency, unfair charges for damages caused), five car rental firms (Avis-Budget, Enterprise, Europcar, Hertz, and Sixt) in Europe agreed in July 2015 to align their present car rental practices in accordance with the consumer legislation requirements, set by EU rules on consumer rights, unfair commercial practices, and unfair terms

• Car rental services market in China is expanding with revenues projected to grow at 8.8% over the forecast period. The number of licensed drivers is about three times the cars present in the country. Due to traffic problems, many Chinese do not like to buy a car for traveling daily but they would like to drive when they go for outings on weekends. Scarcity of parking and government restrictions on traffic congestion will encourage the growth of car rental industry

Scope

Canadean’s report — The Global Car Rental Market To 2019 — provides detailed information on global car rental industry, analyzing market data and providing insights.

What else does this report offer

• Historic and forecast revenue of global car rental market covering 40 countries

• Detailed region-wise (Americas, Asia-Pacific, Europe, Middle East & Africa) of car rental companies' key performance indicators such as market value by business travelers, market value by leisure travelers, market value at airports, market value at non-airports, fleet size, number of rental occasions, number of rental days, average rental length, utilization rate, and average revenue per day for the historic (2010–2014)and forecast periods (2015–2019)

• Brief analysis of global car rental market and the present scenario

• Detailed analysis of the markets trends in key car rental markets

Reasons to Buy

Make strategic business decisions using historic and forecast market data related to global car rental industry

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Enterprise Holdings
Hertz Global Holdings
Avis Budget Group
Lotte rental co.ltd
TOYOTA Rent a Car
Europcar International
Sixt SE
Localiza Rent a Car SA
CAR Inc
Alamo Rent A Car LLC

Table of Contents

1 Global Car Rental Market – Key Trends and Issues

2 Global Car Rental Market – Deals

3 Global Car Rental KPIs – the Americas

3.1 The Americas – market value by customer type – business (2010–2019)

3.2 The Americas – market value by customer type –leisure (2010–2019)

3.3 The Americas – market value by location – airport (2010–2019)

3.4 The Americas – market value by location –non-airport (2010–2019)

3.5 The Americas – fleet size (2010–2019)

3.6 The Americas – number of rental occasions (2010–2019)

3.7 The Americas – number of rental days (2010–2019)

3.8 The Americas –average rental length (2010–2019)

3.9 The Americas –utilization rate (2010–2019)

3.10 The Americas –average revenue per day (2010–2019)

4 Global Car Rental KPIs – Asia-Pacific

4.1 Asia-Pacific – market value by customer type – business (2010–2019)

4.2 Asia-Pacific – market value by customer type –leisure (2010–2019)

4.3 Asia-Pacific – market value by location – airport (2010–2019)

4.4 Asia-Pacific – market value by location –non-airport (2010–2019)

4.5 Asia-Pacific – fleet size (2010–2019)

4.6 Asia-Pacific – number of rental occasions (2010–2019)

4.7 Asia-Pacific – number of rental days (2010–2019)

4.8 Asia-Pacific –average rental length (2010–2019)

4.9 Asia-Pacific –utilization rate (2010–2019)

4.10 Asia-Pacific –average revenue per day (2010–2019)

5 Global Car Rental KPIs – Europe

5.1 Europe – market value by customer type – business (2010–2019)

5.2 Europe – market value by customer type –leisure (2010–2019)

5.3 Europe – market value by location – airport (2010–2019)

5.4 Europe – market value by location –non-airport (2010–2019)

5.5 Europe – fleet size (2010–2019)

5.6 Europe – number of rental occasions (2010–2019)

5.7 Europe – number of rental days (2010–2019)

5.8 Europe –average rental length (2010–2019)

5.9 Europe –utilization rate (2010–2019)

5.10 Europe –average revenue per day (2010–2019)

6 Global Car Rental KPIs – the Middle East and Africa

6.1 The Middle East and Africa – market value by customer type – business (2010–2019)

6.2 The Middle East and Africa – market value by customer type –leisure (2010–2019)

6.3 The Middle East and Africa – market value by location – airport (2010–2019)

6.4 The Middle East and Africa – market value by location –non-airport (2010–2019)

6.5 The Middle East and Africa – fleet size (2010–2019)

6.6 The Middle East and Africa – number of rental occasions (2010–2019)

6.7 The Middle East and Africa – number of rental days (2010–2019)

6.8 The Middle East and Africa –average rental length (2010–2019)

6.9 The Middle East and Africa –utilization rate (2010–2019)

6.10 The Middle East and Africa –average revenue per day (2010–2019)

7 Global Car Rental Profiles

7.1 Company Profile: Enterprise Holdings, Inc.

7.1.1 Enterprise Holdings, Inc. – company overview

7.1.2 Enterprise Holdings, Inc. – business description

7.1.3 Enterprise Holdings, Inc. – main services

7.1.4 Enterprise Holdings, Inc. – SWOT analysis

7.1.5 Enterprise Holdings, Inc. – key employees

7.2 Company Profile: Hertz Global Holdings, Inc.

7.2.1 Hertz Global Holdings, Inc. – company overview

7.2.2 Hertz Global Holdings, Inc. – business description

7.2.3 Hertz Global Holdings, Inc. – main services

7.2.4 Hertz Global Holdings, Inc. – SWOT analysis

7.2.5 Hertz Global Holdings, Inc. – key employees

7.3 Company Profile: Avis Budget Group, Inc.

7.3.1 Avis Budget Group, Inc. – company overview

7.3.2 Avis Budget Group, Inc. – business description

7.3.3 Avis Budget Group, Inc. – main services

7.3.4 Avis Budget Group, Inc. – SWOT analysis

7.3.5 Avis Budget Group, Inc. – key employees

7.4 Company Profile: Lotte rental co. ltd.

7.4.1 Lotte rental co. ltd. – company overview

7.4.2 Lotte rental co. ltd. – main services

7.4.3 Lotte rental co. ltd. – key employees

7.5 Company Profile: Toyota Rent a Car Sapporo Co., Ltd.

7.5.1 Toyota Rent a Car Sapporo Co., Ltd. – company overview

7.5.2 Toyota Rent a Car Sapporo Co., Ltd. – main services

7.5.3 Toyota Rent a Car Sapporo Co., Ltd. – key employees

7.6 Company Profile: Europcar International S.A.S.U

7.6.1 Europcar International S.A.S.U – company overview

7.6.2 Europcar International S.A.S.U – main services

7.6.3 Europcar International S.A.S.U – key employees

7.7 Company Profile: Sixt SE

7.7.1 Sixt SE – company overview

7.7.2 Sixt SE – main services

7.7.3 Sixt SE – key employees

7.8 Company Profile: Localiza Rent-A-Car SA

7.8.1 Localiza Rent-A-Car SA – company overview

7.8.2 Localiza Rent-A-Car SA – main services

7.8.3 Localiza Rent-A-Car SA – key employees

7.9 Company Profile: CAR Inc.

7.9.1 CAR Inc. – company overview

7.9.2 CAR Inc. – main services

7.9.3 CAR Inc. – key employees

7.10 Company Profile: Alamo Rent A Car, LLC

7.10.1 Alamo Rent A Car, LLC – company overview

7.10.2 Alamo Rent A Car, LLC – main services

8 Appendix

8.1 What is this Report About?

8.2 Definitions

8.3 Methodology

8.4 About Canadean

8.5 Disclaimer

Table

Table 1: The Americas – Market Value by Customer Type – Business (US$ Million), 2010–2019

Table 2: The Americas – Market Value by Customer Type –Leisure (US$ Million), 2010–2019

Table 3: The Americas – Market Value by Location – Airport (US$ Million), 2010–2019

Table 4: The Americas – Market Value by Location –Non-Airport (US$ Million), 2010–2019

Table 5: The Americas – Fleet Size (Thousand), 2010–2019

Table 6: The Americas – Number of Rental Occasions (Thousand), 2010–2019

Table 7: The Americas – Number of Rental Days (Million), 2010–2019

Table 8: The Americas – Average Rental Length (Days), 2010–2019

Table 9: The Americas – Utilization Rate (%), 2010–2019

Table 10: The Americas – Average Revenue per Day (US$), 2010–2019

Table 11: Asia-Pacific – Market Value by Customer Type – Business (US$ Million), 2010–2019

Table 12: Asia-Pacific – Market Value by Customer Type –Leisure (US$ Million), 2010–2019

Table 13: Asia-Pacific – Market Value by Location – Airport (US$ Million), 2010–2019

Table 14: Asia-Pacific – Market Value by Location –Non-Airport (US$ Million), 2010–2019

Table 15: Asia-Pacific – Fleet Size (Thousand), 2010–2019

Table 16: Asia-Pacific – Number of Rental Occasions (Thousand), 2010–2019

Table 17: Asia-Pacific – Number of Rental Days (Million), 2010–2019

Table 18: Asia-Pacific – Average Rental Length (Days), 2010–2019

Table 19: Asia-Pacific – Utilization Rate (%), 2010–2019

Table 20: Asia-Pacific – Average Revenue per Day (US$), 2010–2019

Table 21: Europe – Market Value by Customer Type – Business (US$ Million), 2010–2019

Table 22: Europe – Market Value by Customer Type –Leisure (US$ Million), 2010–2019

Table 23: Europe – Market Value by Location – Airport (US$ Million), 2010–2019

Table 24: Europe – Market Value by Location –Non-Airport(US$ Million), 2010–2019

Table 25: Europe – Fleet Size (Thousand), 2010–2019

Table 26: Europe – Number of Rental Occasions (Thousand), 2010–2019

Table 27: Europe – Number of Rental Days (Million), 2010–2019

Table 28: Europe – Average Rental Length (Days), 2010–2019

Table 29: Europe – Utilization Rate (%), 2010–2019

Table 30: Europe – Average Revenue per Day (US$), 2010–2019

Table 31: The Middle East and Africa – Market Value by Customer Type – Business (US$ Million), 2010–2019

Table 32: The Middle East and Africa – Market Value by Customer Type –Leisure (US$ Million), 2010–2019

Table 33: The Middle East and Africa – Market Value by Location – Airport (US$ Million), 2010–2019

Table 34: The Middle East and Africa – Market Value by Location –Non-Airport(US$ Million), 2010–2019

Table 35: The Middle East and Africa – Fleet Size (Actual), 2010–2019

Table 36: The Middle East and Africa – Number of Rental Occasions (Thousand), 2010–2019

Table 37: The Middle East and Africa – Number of Rental Days (Million), 2010–2019

Table 38: The Middle East and Africa – Average Rental Length (Days), 2010–2019

Table 39: The Middle East and Africa – Utilization Rate (%), 2010–2019

Table 40: The Middle East and Africa – Average Revenue per Day (US$), 2010–2019

Table 41: Enterprise Holdings, Inc., Key Facts

Table 42: Enterprise Holdings, Inc., Main Services and Brands

Table 43: Enterprise Holdings, Inc., History

Table 44: Enterprise Holdings, Inc., Key Employees

Table 45: Hertz Global Holdings, Inc., Key Facts

Table 46: Hertz Global Holdings, Inc., Main Services and Brands

Table 47: Hertz Global Holdings, Inc., History

Table 48: Hertz Global Holdings, Inc., Key Employees

Table 49: Avis Budget Group, Inc., Key Facts

Table 50: Avis Budget Group, Inc., Main Services and Brands

Table 51: Avis Budget Group, Inc., History

Table 52: Avis Budget Group, Inc., Key Employees

Table 53: Lotte rental co. ltd., Key Facts

Table 54: Lotte rental co. ltd., Main Services

Table 55: Lotte rental co. ltd., Key Employees

Table 56: Toyota Rent a Car Sapporo Co., Ltd., Key Facts

Table 57: Toyota Rent a Car Sapporo Co., Ltd., Main Services

Table 58: Toyota Rent a Car Sapporo Co., Ltd., Key Employees

Table 59: Europcar International S.A.S.U, Key Facts

Table 60: Europcar International S.A.S.U, Main Services

Table 61: Europcar International S.A.S.U, Key Employees

Table 62: Sixt SE, Key Facts

Table 63: Sixt SE, Main Services and Brands

Table 64: Sixt SE, Key Employees

Table 65: Localiza Rent-A-Car SA, Key Facts

Table 66: Localiza Rent-A-Car SA, Main Services

Table 67: Localiza Rent-A-Car SA, Key Employees

Table 68: CAR Inc., Key Facts

Table 69: CAR Inc., Main Services

Table 70: CAR Inc., Key Employees

Table 71: Alamo Rent A Car, LLC , Key Facts

Table 72: Alamo Rent A Car, LLC , Main Services

Table 73: Canadean –Global Car Rental Market Definitions

Figures

Figure 1: Top 10 Car Rental Markets by Value (US$ Million) with Utilization Rates (%), 2014

Figure 2: The Americas – Top Three Markets by Value(US$ Million), 2014

Figure 3: The Americas – Market Value by Customer Type – Business (US$ Million), 2010–2014

Figure 4: The Americas – Market Value by Customer Type – Business (US$ Million), 2015–2019

Figure 5: The Americas – Market Value by Customer Type –Leisure (US$ Million), 2010–2014

Figure 6: The Americas – Market Value by Customer Type –Leisure (US$ Million), 2015–2019

Figure 7: The Americas – Market Value by Location – Airport (US$ Million), 2010–2014

Figure 8: The Americas – Market Value by Location – Airport (US$ Million), 2015–2019

Figure 9: The Americas – Market Value by Location –Non-Airport (US$ Million), 2010–2014

Figure 10: The Americas – Market Value by Location –Non-Airport (US$ Million), 2015–2019

Figure 11: The Americas – Fleet Size (Thousand), 2010–2014

Figure 12: The Americas – Fleet Size (Thousand), 2015–2019

Figure 13: The Americas – Number of Rental Occasions (Thousand), 2010–2014

Figure 14: The Americas – Number of Rental Occasions (Thousand), 2015–2019

Figure 15: The Americas – Number of Rental Days (Million), 2010–2014

Figure 16: The Americas – Number of Rental Days (Million), 2015–2019

Figure 17: The Americas – Average Rental Length (Days), 2010–2014

Figure 18: The Americas – Average Rental Length (Days), 2015–2019

Figure 19: The Americas – Utilization Rate (%), 2010–2014

Figure 20: The Americas – Utilization Rate (%), 2015–2019

Figure 21: The Americas – Average Revenue per Day (US$), 2010–2014

Figure 22: The Americas – Average Revenue per Day (US$), 2015–2019

Figure 23: Asia-Pacific – Top Five Markets by Value(US$ Million), 2014

Figure 24: Asia-Pacific – Market Value by Customer Type – Business (US$ Million), 2010–2014

Figure 25: Asia-Pacific – Market Value by Customer Type – Business (US$ Million), 2015–2019

Figure 26: Asia-Pacific – Market Value by Customer Type –Leisure (US$ Million), 2010–2014

Figure 27: Asia-Pacific – Market Value by Customer Type –Leisure (US$ Million), 2015–2019

Figure 28: Asia-Pacific – Market Value by Location – Airport (US$ Million), 2010–2014

Figure 29: Asia-Pacific – Market Value by Location – Airport (US$ Million), 2015–2019

Figure 30: Asia-Pacific – Market Value by Location –Non-Airport (US$ Million), 2010–2014

Figure 31: Asia-Pacific – Market Value by Location –Non-Airport (US$ Million), 2015–2019

Figure 32: Asia-Pacific – Fleet Size (Thousand), 2010–2014

Figure 33: Asia-Pacific – Fleet Size (Thousand), 2015–2019

Figure 34: Asia-Pacific – Number of Rental Occasions (Thousand), 2010–2014

Figure 35: Asia-Pacific – Number of Rental Occasions (Thousand), 2015–2019

Figure 36: Asia-Pacific – Number of Rental Days (Million), 2010–2014

Figure 37: Asia-Pacific – Number of Rental Days (Million), 2015–2019

Figure 38: Asia-Pacific – Average Rental Length (Days), 2010–2014

Figure 39: Asia-Pacific – Average Rental Length (Days), 2015–2019

Figure 40: Asia-Pacific – Utilization Rate (%), 2010–2014

Figure 41: Asia-Pacific – Utilization Rate (%), 2015–2019

Figure 42: Asia-Pacific – Total Revenue of Car Rental (US$ Million), 2010–2014

Figure 43: Asia-Pacific – Total Revenue of Car Rental (US$ Million), 2015–2019

Figure 44: Europe – Top Five Markets by Value(US$ Million), 2014

Figure 45: Europe – Market Value by Customer Type – Business (US$ Million), 2010–2014

Figure 46: Europe – Market Value by Customer Type – Business (US$ Million), 2015–2019

Figure 47: Europe – Market Value by Customer Type –Leisure (US$ Million), 2010–2014

Figure 48: Europe – Market Value by Customer Type –Leisure (US$ Million), 2015–2019

Figure 49: Europe – Market Value by Location – Airport (US$ Million), 2010–2014

Figure 50: Europe – Market Value by Location – Airport (US$ Million), 2015–2019

Figure 51: Europe – Market Value by Location –Non-Airport(US$ Million), 2010–2014

Figure 52: Europe – Market Value by Location –Non-Airport(US$ Million), 2015–2019

Figure 53: Europe – Fleet Size (Thousand), 2010–2014

Figure 54: Europe – Fleet Size (Thousand), 2015–2019

Figure 55: Europe – Number of Rental Occasions (Thousand), 2010–2014

Figure 56: Europe – Number of Rental Occasions (Thousand), 2015–2019

Figure 57: Europe – Number of Rental Days (Million), 2010–2014

Figure 58: Europe – Number of Rental Days (Million), 2015–2019

Figure 59: Europe – Average Rental Length (Days), 2010–2014

Figure 60: Europe – Average Rental Length (Days), 2015–2019

Figure 61: Europe – Utilization Rate (%), 2010–2014

Figure 62: Europe – Utilization Rate (%), 2015–2019

Figure 63: Europe – Average Revenue per Day (US$), 2010–2014

Figure 64: Europe – Average Revenue per Day (US$), 2015–2019

Figure 65: The Middle East and Africa – Top Three Markets by Value(US$ Million), 2014

Figure 66: The Middle East and Africa – Market Value by Customer Type – Business (US$ Million), 2010–2014

Figure 67: The Middle East and Africa – Market Value by Customer Type – Business (US$ Million), 2015–2019

Figure 68: The Middle East and Africa – Market Value by Customer Type –Leisure (US$ Million), 2010–2014

Figure 69: The Middle East and Africa – Market Value by Customer Type –Leisure (US$ Million), 2015–2019

Figure 70: The Middle East and Africa – Market Value by Location – Airport (US$ Million), 2010–2014

Figure 71: The Middle East and Africa – Market Value by Location – Airport (US$ Million), 2015–2019

Figure 72: The Middle East and Africa – Market Value by Location –Non-Airport(US$ Million), 2010–2014

Figure 73: The Middle East and Africa – Market Value by Location –Non-Airport(US$ Million), 2015–2019

Figure 74: The Middle East and Africa – Fleet Size (Actual), 2010–2014

Figure 75: The Middle East and Africa – Fleet Size (Actual), 2015–2019

Figure 76: The Middle East and Africa – Number of Rental Occasions (Thousand), 2010–2014

Figure 77: The Middle East and Africa – Number of Rental Occasions (Thousand), 2015–2019

Figure 78: The Middle East and Africa – Number of Rental Days (Million), 2010–2014

Figure 79: The Middle East and Africa – Number of Rental Days (Million), 2015–2019

Figure 80: The Middle East and Africa – Average Rental Length (Days), 2010–2014

Figure 81: The Middle East and Africa – Average Rental Length (Days), 2015–2019

Figure 82: The Middle East and Africa – Utilization Rate (%), 2010–2014

Figure 83: The Middle East and Africa – Utilization Rate (%), 2015–2019

Figure 84: The Middle East and Africa – Average Revenue per Day (US$), 2010–2014

Figure 85: The Middle East and Africa – Average Revenue per Day (US$), 2015–2019

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