Top Trends in Toiletries and Hygiene; Exploring the oral hygiene, personal hygiene, feminine hygiene, and incontinence categories
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The global toiletries and hygiene space is being impacted by the essential role these categories play in day-to-day life. Looking and feeling clean is an important facet in today's visual culture, where perfection in personal scent, appearance, and hygiene is increasingly blurred, as well as for effectively managing personal health and wellness. Alongside this, consumers are also looking for offerings which are more experiential, therefore contributing to a more enjoyable product experience and enhanced efficacy credentials.
Scope
• The appearance-conscious nature of today's consumers means that they are increasingly searching for products that can enhance their appearance and provide cosmetic benefits. This is playing an increasingly important role in the hygiene space as consumers seek to maximize the functions their personal care regimes deliver from both a hygiene and cosmetic perspective.
• While spa-inspired approaches in the toiletries and hygiene space are often associated with bathing in terms of relaxation and indulgence, opportunities exist to expand upon this particularly in light of convenience and efficacy. Innovation across other hygiene categories such as hand washing and showering with inspiration from the spa space can create a novel way to approach the wider day-to-day hygiene routine.
Reasons to Buy
Identify the key consumer behaviors shaping the toiletries and hygiene space and resulting trends.
Gain specific insight and implications into the personal hygiene, oral hygiene, feminine hygiene, and incontinence categories.
Analyze key innovation approaches in toiletries and hygiene globally.
Pacifica Natural Skincare
Body Shop
Bialy Jelen
Dr. Dennis Gross
Venus
Living Type
White Glo
Estée Lauder
St. Tropez
Byredo
Method
Gillette
Poise Impressa
Colgate
Skintimate
Aromatherapy Associates
Bioxidea
Honest Beauty
CocoWhite
Simply Birgit
Sana
Th
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