Tub with On-Board Storage Space – Packaging Innovations
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This report uses GlobalData’s Pack-Track packaging innovation tool to take a closer look at a pack format used in Germany by Delta Pronatura Dr.Krauss & Dr.Beckmann for Bullrich Salz-Magentabletten antacid tablets, and to consider how it could potentially inspire cross-category innovation. Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData’s Pack-Track packaging innovation tool and takes a closer look at an injection molded plastics tub that features space for on-board storage of a mini-pack for on-the-go use and considers how the format could potentially cross over into other categories.
What is the packaging benefit of a tub with on-board storage space?
The tub with on-board storage space packaging type is easy to refill and take-on-the-go. Bullrich Salz-Magentabletten uses this kind of packaging for an indigestion remedy. This packaging includes a small plastics tube that is designed for taking some of the product on-the-go, thereby extending convenience. The mini-tube is stored in a cavity in the base of the tub, covered by a transparent label so that it is visible in retail, enabling the consumer to understand the concept. The small tube can be carried easily and discreetly in a pocket or bag and holds enough for a couple of days. Thus, the consumer can enjoy their favorite products on the go without taking a bulky primary pack. Also, by placing the mini-pack inside the bottom of the tub, retail display and transportation are unaffected.
What is the consumer landscape of tub with on-board storage space?
In the quest for more valuable products and experiences, consumers are looking beyond the sensory aspect toward more visible benefits and functions that can enhance their user experience. On-board storage of a mini-pack for on-the-go use adds value to the format and introduces a point of difference over competitors. The bulkier primary pack is kept at home and the mini-tube can be stored safely and efficiently in the base until it is needed. Hence, the brand becomes associated with greater convenience and consideration of how to make life easier for its consumers.
Time-poor consumers and enhanced mobility mean that consumption occasions are occurring in less conventional environments and situations, resulting in easy-to-consume products that fit in better with new on-the-go lifestyle patterns. A small, portable pack, like the mini-tube, is easy to carry in a bag or pocket and allows consumers to enjoy their favorite products at work, school, the gym, or when traveling. The mini-pack can be topped up as required to keep a regular supply always at hand.
What is the market potential of the tub with on-board storage space in various sectors?
This packaging innovation case study explores the opportunities and potential of the tub with on-board storage space packaging across several sectors including food, beverages, personal care, OTC pharmaceuticals, household care, and pet care.
Tub with on-board storage space, by sectors
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Market report scope
Segmentation by sector | Food, Beverages, Personal Care and OTC Pharmaceuticals, Household Care and Pet Care |
- Discusses key features and packaging benefits of the Bullrich pack format.
- Examines how this pack format taps into consumer trends within GlobalData’s TrendSights framework.
- Explores how this easy-to-use pack format could be applied to other product categories.
Reasons to Buy
- Use GlobalData’s Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have an application to create a point of difference.
Table of Contents
Frequently asked questions
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What are the key sectors explored in the tub with on-board storage space packaging innovation case study?
The key sectors explored in the tub with on-board storage space packaging innovation case study are food, beverages, personal care, OTC pharmaceuticals, household care, and pet care.
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