UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022

Pages: 60 Published: June 17, 2022 Report Code: GDTT0494MI

Big interest from home crowds and sell-out crowds have already been linked to the 2022 competition. The 17 official sponsors’ list includes five local sponsors signed specifically for the competition in England.12 of these deals are linked to the wider UEFA federation, meaning cost is also linked to affiliation with other major international and club-based competitions. Across Europe, the tournament will be accessible on the free-to-air market, opening up the action to the biggest audiences possible. TV audiences have continued to grow over the past three tournaments. The impact of the games being televised to hundreds of millions of people from around the world is likely to create a profound impact on the destination image for less-known destinations that are hosting matches.

What is the impact of COVID-19 on UEFA Women’s European Championships?

Upon choosing to delay its men’s tournament, the next big question pertained to the women’s Euros. Initial discussions appeared to explore all potential options open to the tournament, including keeping its 2021 timeline, in which it could be held in conjunction with the men’s competition. The major concern in taking such a decision revolved around the negative effect it would have on the organization’s ambition to spotlight and grow women’s soccer more widely. Women’s sport has earned the right to demand its own platform on which to shine, whilst the popularity of the game means that it no longer needs to ride on the back of the men’s success. With this idea in mind, UEFA officially announced a 12-month delay to the women’s Euros.

What is the sponsorship landscape in UEFA Women’s European Championships?

The sponsors of UEFA Women’s European Championships include Adidas, Booking.com, Hisense, Takeaway.com, Walkers, Volkswagen, Hublot, Nike, Heineken, TikTok, Visa, Euronics, Grifols, Gillette Venus, LinkedIn, Starling Bank, Lego, and Pandora. Many of these deals are linked to larger UEFA-based deals which also cover the men’s international competitions. Of these deals, German clothing brand Adidas comes out as the largest spender, with its rights ranging across all related UEFA competitions. Eight out of the 17 sponsors are further listed under the second sub-category of partner with UEFA, involved more specifically in the UEFA Women’s Football program. This program has been run by UEFA for a number of years and aims specifically to grow the popularity of the women’s game and improve the opportunities for girls at all levels to get involved.

UEFA Women’s European Championships, by sponsorship landscape

UEFA Women’s European Championships, by sponsorship landscape

For more kit supplier landscape insights, download a free report sample

What is the kit supplier landscape in UEFA Women’s European Championships?

The joint oldest national team kit supplier partnership looked at in this report between Germany and Adidas also stands out as the most financially lucrative. As a proud German clothing brand, being the main kit supplier of the national team is one of its biggest and most important deals. Looking at the other leading contract values, the top five club domestic leagues are all well represented, highlighting the influence of these countries on soccer across club and international levels of the game. All 16 of these women’s teams are grouped into the same partnership arrangement between the brand kit supplier and national federation, confirming uniformity amongst national teams at all levels.

UEFA Women’s European Championships, by kit supplier landscape

UEFA Women’s European Championships, by kit supplier landscape

For more kit supplier landscape insights, download a free report sample

What is the media landscape in UEFA Women’s European Championships?

For UEFA and all those connected to women’s soccer, the main aim is to build fan interest in the sport and bridge the gap with the men’s game. Moving forward with the notion of increasing the fanbase of women’s soccer, its media rights strategy is essential for achieving this goal, with the right strategy able to open the potential global audience. As such, Euro 2022 will continue to follow this UEFA strategy, with most of its deals agreed with free-to-air broadcasters, with notable complete free-to-air access in Europe. This all fits into UEFA’s five-year women’s development strategy which focuses on five key areas including doubling the number of girls/women playing the game; changing outdated perceptions; improving player standards, doubling its own gender representation across its governing bodies, and doubling the reach of its highest profiled competitions.

Market report scope

Sponsorship landscape Adidas, Booking.com, Hisense, Takeaway.com, Walkers, Volkswagen, Hublot, Nike, Heineken, TikTok, Visa, Euronics, Grifols, Gillette Venus, LinkedIn, Starling Bank, Lego, and Pandora
Kit suppliers landscape Adidas, Nike, Puma, and Hummel

This report provides

  • A comprehensive view of the upcoming 2022 Women’s Euros in the UK.
  • An in-depth review of the business side of the tournament, from assessing the economic impact created by tourism for specific destinations to dissecting the kit supplier and media landscapes. It also discusses the impact it will have for a variety of different industries and stakeholders

Reasons to Buy

Gain an understanding of the impact this tournament will have for a variety of different industries and stakeholders.

Key Players

Booking Holdings
Nike
Hummel
Adidas
LinkedIn
Starling
Walkers
Visa
Mastercard

Table of Contents

Table of Contents

1. The Effect of COVID-19 & the Russia Ukraine Conflict

2. Attendances, Prize Money & Tickets

3. Tourism Impact & Case Studies

4. Social Media

5. Sponsorship Landscape

6. Sponsorship Focus – Booking.com

7. Kit Supplier Landscape

8. Media Landscape

9. Agency Insight

19. Summary

11. Appendix

Frequently Asked Questions

The sponsors of UEFA Women’s European Championships include Adidas, Booking.com, Hisense, Takeaway.com, Walkers, Volkswagen, Hublot, Nike, Heineken, TikTok, Visa, Euronics, Grifols, Gillette Venus, LinkedIn, Starling Bank, Lego, and Pandora.

The kit suppliers of UEFA Women’s European Championships include Adidas, Nike, Puma, and Hummel.

The key sectors associated with the UEFA Women’s Euro’s sponsorship landscape are clothing and accessories, consumer goods and services, financial services, retail, automotive, beverages, business services, food, healthcare, and travel and tourism.

The key broadcasters in the UEFA Women’s European Championships business are Optus, ORF, VRT & RTBF, ESPN & TUDN, CCTV & Super Sports Shankai, DKDR & TV2 Denmark, Yle, TF1, RUV, and Sony Six.

$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods
Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.