United Kingdom (UK) Easter Market Analysis, Trends, Consumer Attitudes and Buying Dynamics, 2024 Update
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United Kingdom (UK) Easter Market Report Overview
The proportion of consumers agreeing that they did more Easter activities this year versus last year waned in 2024, as consumers opted for other activities during the long weekend. However, among those consumers with children, participation remained high, with over 62% of consumers with their youngest child being between 0-4 years of age agreeing that they did more Easter-related activities this year. As a result, retailers promoted various activities to encourage participation in the occasion, such as Easter egg hunts catered towards younger children, given that parents of children in this age bracket were the most likely to engage with Easter activities. Retailers also encouraged purchases of Easter eggs to participate in the events, to enable both retail spending and participation to be bolstered.
The UK Easter market research report forms part of GlobalData’s Retail Occasions series and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Easter. The report analyses the major players, the main trends, and consumer attitudes.
Key Segments | · Food & Drink
· Gifts · Seasonal Items |
Key Meal Choices | · Family Type Restaurant (E.G. Pizza Express)
· Pub or Bar · Fast Food Restaurant (E.G. Mcdonalds) · Fine Dining Restaurant · Café · Coffee Shop · Street Food Market · Hotel |
Key Takeaway Cuisines | · Chinese
· Pizza · Indian · Fish & Chips · Kebab · Burgers · Japanese · Turkish · Mexican · Other Italian (Excl. Pizza) · Persian · Thai |
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The UK Easter Market by Major Segments
The key segments of the UK Easter market are food & drink, gifts, and seasonal items. Gifts had the highest share amongst all in 2023.
Food & drink
This segment is further divided into nine categories: cakes, chocolates & biscuits, fresh meat & vegetarian alternatives, fruit & vegetables, alcoholic drinks, non-alcoholic drinks, breakfast food, fish, delicatessen products, and ready meals & meal deals. Tesco was the most preferred retailer for purchasing food & drink items. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers. Moreover, the most preferred device for purchasing food & drink items was mobile followed by laptop/desktop and tablets.
Gifts
This segment is further divided into the following categories: easter eggs & confectionery, gift drinks, plants & flowers, beauty & personal care, other gift food, and other non-food gifts. Tesco was the most preferred retailer for purchasing gifts followed by ASDA. Supermarkets were the most preferred store type for purchasing gifts followed by convenience store retailers, and value & discount retailers. Moreover, the most preferred device for purchasing gifts was laptops/desktops followed by mobile and tablets.
Seasonal items
This segment is further divided into the following categories such as cards, gift wrap & accessories, outdoor gardening products, decorations, indoor plants & flowers, DIY & home improvement, clothing, homewares, and electrical goods. Tesco was the most preferred retailer for purchasing seasonal items. Supermarkets were the most preferred store type for purchasing seasonal items. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.
The UK Easter Market Analysis by Segments, 2024(%)
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Download a Free Report Sample The UK Easter Market, Segmentation by Meal Choices
The key meal choices in the UK easter market are family-type restaurants (e.g. Pizza Express), pubs or bars, fast food restaurants (e.g. Mcdonalds), fine dining restaurants, cafes, coffee shops, street food markets, and hotels. Family-type restaurant (e.g. Pizza Express) has the highest share in the UK Easter market in 2023.
The UK Easter Market, by Meal Choices, 2024 (%)
Buy the Full Report for More Meal Choice Insights on The UK Easter Market, Download a Free Report Sample
Download a Free Report Sample The UK Easter Market, Segmentation by Takeaway Cuisines
Chinese, Pizza, Indian, fish & chips, kebab, burgers, Japanese, Turkish, Mexican, Greek, other Italian (excl. Pizza), Persian, and Thai are the key takeaway cuisines. Pizza has the highest share in the UK Easter market in 2024.
The UK Easter Market, by Takeaway Cuisines, 2024 (%)
Buy the Full Report for More Meal Choice Insights on The UK Easter Market, Download a Free Report Sample
Segments Covered in the Report
The UK Easter Market Segments Outlook (2024)
- Food & Drink
- Gifts
- Seasonal Items
The UK Easter Market Meal Choices Outlook (2024)
- Family-type restaurant (e.g. Pizza Express)
- Pub or bar
- Fine dining restaurant
- Fast food restaurant (e.g. McDonalds)
- Coffee shop
- Cafe
- Street food market
- Hotel
The UK Easter Market Meal Takeaway Cuisines Outlook (2024)
- Pizza
- Chinese
- Indian
- Kebab
- Burgers
- Fish & chips
- Japanese
- Turkish
- Mexican
- Other Italian (excl. Pizza)
- Thai
Key Highlights
Fewer consumers purchased Easter related retail goods, but food & drink held up better, aided by spontaneous purchases
Demand for Easter eggs grows as consumers opt for smaller ticket spend
Easter participation increases as consumers appreciate the long weekend over the religious significance of Easter
Reasons to Buy
- Identify the key retailers used by consumers to purchase products for Easter across the various categories.
- Understand the key drivers that consumers rate as the most important when choosing which retailers to shop for across different product categories.
- Identify the different channels used by consumers to purchase Easter products.
Aldi
Amazon
Argos
ASDA
B&M
B&Q
Boots
Budgens
Card Factory
Cards Direct
Clintons
Co-op
Currys
Dunelm
gardensupplydirect.co.uk
Gettingpersonal
H&M
Home Bargains
Homebase
House of Fraser
Hughes
Iceland
IKEA
Interflora
Lidl
Local garden centre
Local florist
John Lewis & Partners
Marks & Spencer
Matalan
Morrisons
New Look
Ocado
Original Factory Shop
Postmark
Poundland
Poundstretcher
Primark
Sainsbury's
Sephora
Superdrug
Tesco
The Perfume Shop
The Range
TK Maxx
Travis Perkins
Urban Outfitters
Very
Waitrose & Partners
WH Smith
Zara
Table of Contents
Table
Figures
Frequently asked questions
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What was the leading segment in the UK Easter market in 2024?
Gifts was the leading segment in the UK Easter market in 2024.
-
What was the leading meal choice in the UK Easter market in 2024?
The leading meal choice in the UK Easter market was a family-type restaurant (e.g. Pizza Express) in 2023.
-
What was the leading takeaway cuisine in the UK Easter market in 2024?
The leading takeaway cuisine in the UK Easter market in 2024 was Pizza.
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