United Kingdom (UK) Easter Market Analysis, Trends, Consumer Attitudes, Buying Dynamics and Key Players, 2023 Update
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
The United Kingdom (UK) easter market report analysis, trends, consumer attitudes, buying dynamics and major players, 2023 update market research report forms part of GlobalData’s retail occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of the UK consumers for Easter. The report analyses the major players, the main trends, and consumer attitudes.
Key Segments | Food & Drink, Gifts, and Seasonal Items. |
Key Meal Choices | Family Type Restaurant (E.G. Pizza Express), Pub or Bar, Fast Food Restaurant (E.G. Mcdonalds), Fine Dining Restaurant, Cafe, Coffee Shop, Street Food Market, and Hotel |
Key Takeaway Cuisines | Chinese, Pizza, Indian, Fish & Chips, Kebab, Burgers, Japanese Turkish, Mexican, Greek, Other Italian (Excl. Pizza), Persian, and Thai |
The UK Easter Market Dynamics
Despite current macroeconomic challenges putting pressure on consumer disposable incomes, the proportion of UK consumers that stated they bought something for Easter this year increased when compared to 2022. However, the percentage of people spending money on retail has decreased.
Instead, there was a shift towards consumers spending on leisure this Easter, including on takeaways, and going out. Retailers should capitalise on this trend by focusing on selling gift cards that promote experiences, such as dine out, family day trips, or offering similar rewards through their loyalty schemes to incentivise spend.
Furthermore, grocers are losing out to discounters as consumers trade down this Easter. Rather than foregoing Easter celebrations this year, consumers have opted to celebrate the occasion on a small budget and the discounters have reaped the benefits as consumers traded down and switched away from mid-market players. For this purpose, mid-market retailers must emphasise loyalty scheme discounts for shoppers during the occasion to limit consumers moving away.
The UK Easter Market by Major Segments
The key segments of the UK Easter market are food & drink, gifts, and seasonal items. Gifts had the highest share in 2023.
Food & drink:
This segment is further divided into nine categories: cakes, chocolates & biscuits, fresh meat & vegetarian alternatives, fruit & vegetables, alcoholic drinks, non-alcoholic drinks, breakfast food, fish, delicatessen products, and ready meals. Tesco was the most preferred retailer for purchasing food & drink items followed by ASDA. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers. Moreover, the most preferred device for purchasing food & drink items was mobile followed by laptop/desktop and tablets.
Gifts:
This segment is further divided into six categories: easter eggs & confectionery, gift drink, plants & flowers, beauty & personal care, other gift food, and other non-food gifts. Tesco was the most preferred retailer for purchasing gifts followed by ASDA. Supermarkets were the most preferred store type for purchasing gifts followed by convenience store retailers, and value & discount retailers. Moreover, the most preferred device for purchasing gifts was laptops/desktops followed by mobile and tablets.
Seasonal items:
This segment is further divided into nine categories: cards, gift wrap & accessories, outdoor gardening products, decorations, indoor plants & flowers, DIY & home improvement, clothing, homewares, and electrical goods. Tesco was the most preferred retailer for purchasing seasonal items followed by ADSA. Supermarkets were the most preferred store type for purchasing seasonal items. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.
The UK Easter Market Analysis by Segments
For more segment insights on the UK Easter market, download a free report sample
The UK Easter Market, by Meal Choices
Family type restaurant (e.g. pizza express), pub or bar, fast food restaurant (e.g. Mcdonalds), fine dining restaurant, cafe, coffee shop, street food market, and hotel. Family type restaurant (e.g. pizza express) has the highest share in the UK Easter market.
The UK Easter Market, by Takeaway Cuisines
Chinese, Pizza, Indian, fish & chips, kebab, burgers, Japanese Turkish, Mexican, Greek, other Italian (excl. Pizza), Persian, and Thai are the key takeaway cuisines. Chinese has the highest share in the UK Easter market in 2022.
Key Highlights
Shopper penetration levels up as consumers spend more on leisure at the expense of retail
Celebrating at home more prevalent in 2023 amid cost-of-living concerns
Grocers lose out to discounters as consumers trade down this Easter
Reasons to Buy
- Identify the key retailers used by consumers to purchase products for Easter across the various categories.
- Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories, and which ones need to be improved on by retailers to boost appeal to Easter shoppers.
- Identify the different channels used by consumers to purchase Easter products, and which product categories are most shopped for online or instore.
- Understand how consumers navigated the cost-of-living-crisis this year
Amazon
Apple
Argos
ASDA
B&M
B&Q
Beauty Bay
Boots
Card Factory
Clintons
Co-op
Crocus
Currys
Dunelm
Gettingpersonal
H&M
Home Bargains
Iceland
IKEA
John Lewis & Partners
Lidl
Marks & Spencer
Monsoon
Moonpig
Morrisons
New Look
Next
Nike
Original Factory Shop
Poundland
Primark
River Island
Sainsbury's
Sephora
Superdrug
Tesco
The Body Shop
The Range
TK Maxx
Very
Waitrose & Partners
WH Smith
Wickes
Wilko
Zara
Table of Contents
Frequently asked questions
-
What was the leading segment in the UK Easter market in 2023?
Gifts was the leading segment in the UK Easter market in 2023.
-
What was the leading meal choice in the UK Easter market in 2023?
The leading meal choice in the UK Easter market was Family type restaurant (e.g. pizza express) in 2023.
-
What was the leading takeaway cuisine in the UK Easter market in 2023?
The leading takeaway cuisine in the UK Easter market in 2023 was Chinese.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.